2015 Eyecare Practice Marketing Calendar: Part I

Posted by Megan Ludzenski on Wed, Feb 18, 2015 @ 15:02 PM

Coming up with patient engaging events in your practice can be tricky. That's why our friends at The Optical Vision Site came up with the Eyecare Professionals Marketing Calendar for 2015. Their blog post contains a list of events and promotional ideas for each month in 2015. Today, we are going to look at the marketing ideas for February through April, but you can look at the original post for their complete calendar. 

Eyecare Practice Marketing: 2015 Calendar

Our goal at The Optical Vision is provide eyecare professionals unique, and maybe a little quirky and fun marketing ideas to help engage patients.

The plan is to provide monthly or daily events, marketing ideas, merchandizing, resources, or opti-fun. Over the years between this blog, our sister site,Optical Vision Resources, and our social media pages, we have in some way, shape, or form covered classic events as well as wacky holidays.

This is what we know:

Funny and weird posts get shared, which is why we have novelty posts interspersed among the healthy vision posts. Retro and vintage are big, which is why Throwback Thursdays (TBT) are a big trend. This is an opportunity to show older pictures of the office and staff. And that's also why we have vintage eyewear on Optical Vision Resources along with lots of history of and eyewear of the past.

Other ideas include: Fun Fridays, Wacky Wednesdays, Sunday Funday, and Silly Saturdays. Recipes are very good, which we run on Optical Vision Resources every Sunday. Since there are many ‘Food Holidays’ you might google Infographics on the Fruit or Vegetables of the month for eye health.

Most of our merchandising content is on Pinterest, which we have broken down to Spring- Summer, Fall- Winter, Eyewear Decor, General Merchandising, along with a few more.

This year we are linking to a few of our posts from both sites that you can reference for resources and fun. These are not all the holidays, just a few and we will be adding in more for 2016. Watch for updates on both sites and Facebook!

February

To Do 

Spring Merchandising Ideas (More spring merchandising ideas on Pinterest Board- Spring Summer Merchandising)

Holidays By Day

Feb 1 Super Bowl- EyeGating for Super Bowl Parties (Event)

Feb. 3 National Carrot Cake Day (Recipe)

Feb 3The Day The Music Died- You can do customer engagement with their favorite music or singer

Feb 4 - RIP Rosa Parks honors Rosa Parks (Vintage)

Feb 10National Umbrella Day in which we did a fun post on the History of Shady Sunglasses and Merchandising using Rain Boots

Feb 10 - Don’t Cry Over Spilt Milk Day- Fun post on Milk Eyewear

Feb 14 - Valentine's Day.

Feb 16 - Presidents Day. The History of Presidents Day Eyewear was one of our best posts ever.

Feb 17 - Mardi Gras

Feb 17Random Acts of Kindness Day. Good customer engagement and community involvement day

Feb 18 - Drink Wine Day. Several posts are good including, Red Wine and Blueberries for eye Health

Feb 20Cherry Pie Day (Cherry Pie Eyewear) 

Feb 20 - National Tennis Day.

Feb 27 - National Polar Bear Day. Here's a fun post on Polar Bear Eyewear

Feb 27 - National Strawberry Day (Recipe)

MarchVEE2015_Logo

To Do

Holidays By Day  

March 1 - Dolphin Awareness Month- There is some Dolphin Trivia on our Pinterest Board

March 1 - Employee Appreciation Day (Also March 7 is designated Employee Appreciation Day.) In my mind everyday should be Employee Appreciation Day!

March 1National Pig Day

March 3 - National Sales Person Day

March 4 - International Shoe Day Event. A Day Without Shoes is April 5th

March 7 - The Day The Telephone Was Patented. Fun post on the History of Telephone Eyewear

March 13 - National Ear Muff Day

March 14 - Learn About Butterflies Day - Good post for butterfly eyes and butterfly eyeglasses

March 16 - Endangered Species Day (Also May 18)

March 16 - National Crochet Week. Have a Crochet Party  (Event) or Knitting for Charity (Give Back)

March 17 - St. Patricks Day! We do this post every year from marketing to merchandising to recipes!

March 19 - Vision Expo East in New York

March 19 - National Panda Day. Little opti-fun: Pandas Looking For Contact Lens

March 23 - National Puppy Day  www.nationalpuppyday.org

March 26 - Diabetes Alert Day. Here's an Infographic on Beating Diabetes

March 26 - National Spinach Day Infographic

April

To Do 

Holidays By Day 

April 1 - April Fools Day

April 4 - International Carrot Day

April 5 - Easter

April 5 -  A Day Without Shoes- Shoe Recycling Day (Event)

April 7World Health Day 

April 7 - National Beer Day. Several posts on beer, as there is National Drink Beer Day and OctoberFest

April 10 - National Safety Pin Day. Fun post on safety pins in Eyewear 

April 10 - National Cinnamon Croissant Day. Health Benefits of Cinnamon Infographic 

April 12National Architecture Week

April 13 - National Princess Week. We did a fun post on true History of  Tiara Eyewear and Princess Eyewear

April 13 - Bat Appreciation Day

April 15National Library Week. We have several posts on reading, libraries, and books

April 16Standing Tall Week  (Event)

April 18 - International Guide Dog Day

April 19 -  World Circus Day. Fun post on Circus Eyewear 

April 22 - Earth Day. Since this is one of my favorite subjects, we write quite a bit about eco friendly options 

April 24 - Arbor Day. Here is a listing of Eyewear companies that Plant Trees 

April 24International Guide Dog Day. There are a few Infographics on Guide Dogs

April 25 - Reichert files patent for Phoropter. History of the Phoropter

April 26National Frog Day (Trivia) and Frog Eyewear.

April 30 - Hairstyle Appreciation Day. We have done many posts on this, including Hairstyle Appreciation  (12 Hairy Eyewear Styles) 

Be sure to check out the full 2015 Marketing Calendar at The Optical Vision Site!

Visit the Optical Vision Site

 

Related Posts 

2015 Eyecare Practice Marketing Calendar: Part II 

10 Optical Dispensing Retail Trends for 2015

16 Great ODs on Facebook: Eyecare at Its Best

 

Tags: Marketing and Social Media, Fun Stuff

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