Coming up with patient engaging events in your practice can be tricky. That's why our friends at The Optical Vision Site came up with the Eyecare Professionals Marketing Calendar for 2015. Their blog post contains a list of events and promotional ideas for each month in 2015. Today, we are going to look at the marketing ideas for February through April, but you can look at the original post for their complete calendar.
Eyecare Practice Marketing: 2015 CalendarOur goal at The Optical Vision is provide eyecare professionals unique, and maybe a little quirky and fun marketing ideas to help engage patients.
The plan is to provide monthly or daily events, marketing ideas, merchandizing, resources, or opti-fun. Over the years between this blog, our sister site,Optical Vision Resources, and our social media pages, we have in some way, shape, or form covered classic events as well as wacky holidays.
This is what we know:
Funny and weird posts get shared, which is why we have novelty posts interspersed among the healthy vision posts. Retro and vintage are big, which is why Throwback Thursdays (TBT) are a big trend. This is an opportunity to show older pictures of the office and staff. And that's also why we have vintage eyewear on Optical Vision Resources along with lots of history of and eyewear of the past.
Other ideas include: Fun Fridays, Wacky Wednesdays, Sunday Funday, and Silly Saturdays. Recipes are very good, which we run on Optical Vision Resources every Sunday. Since there are many ‘Food Holidays’ you might google Infographics on the Fruit or Vegetables of the month for eye health.
Most of our merchandising content is on Pinterest, which we have broken down to Spring- Summer, Fall- Winter, Eyewear Decor, General Merchandising, along with a few more.
This year we are linking to a few of our posts from both sites that you can reference for resources and fun. These are not all the holidays, just a few and we will be adding in more for 2016. Watch for updates on both sites and Facebook!
- Eye Safety At Work (merchandising) and Eye Safety Workplace Quiz.here
- Low Vision Awareness Month
- Age Related Macular Degeneration Month (Infographic). There are about 20 Macular Degeneration Infographics on our Eye and Health Infographics board on Pinterest.
- National Wedding Month – How To Market For Weddings and Merchandising Ideas for Weddings
Spring Merchandising Ideas (More spring merchandising ideas on Pinterest Board- Spring Summer Merchandising)
Holidays By Day
Feb 1 - Super Bowl- EyeGating for Super Bowl Parties (Event)
Feb. 3 - National Carrot Cake Day (Recipe)
Feb 3 - The Day The Music Died- You can do customer engagement with their favorite music or singer
Feb 4 - RIP Rosa Parks honors Rosa Parks (Vintage)
Feb 10 - Don’t Cry Over Spilt Milk Day- Fun post on Milk Eyewear
Feb 14 - Valentine's Day.
Feb 16 - Presidents Day. The History of Presidents Day Eyewear was one of our best posts ever.
Feb 17 - Mardi Gras
Feb 17 - Random Acts of Kindness Day. Good customer engagement and community involvement day
Feb 18 - Drink Wine Day. Several posts are good including, Red Wine and Blueberries for eye Health
Feb 20 - Cherry Pie Day (Cherry Pie Eyewear)
Feb 20 - National Tennis Day.
Feb 27 - National Polar Bear Day. Here's a fun post on Polar Bear Eyewear
Feb 27 - National Strawberry Day (Recipe)
- National Eye Donor Month
- Save Your Vision Month and several infographics are available. Save Your Sight- Steps to Prevent Vision Loss, and Save Your Site- Glaucoma
- National Craft Month and National Craft Day. See our Pinterest Board D-Eye-Y for ideas on crafting in the optical world
- National Cleaning Week has several eye-catching displays for Spring Cleaning (merchandising)
- Horse Protection Month and National Day of the Horse which is December 13. We did a series on Equine Eyewear
Holidays By Day
March 1 - Dolphin Awareness Month- There is some Dolphin Trivia on our Pinterest Board
March 1 - Employee Appreciation Day (Also March 7 is designated Employee Appreciation Day.) In my mind everyday should be Employee Appreciation Day!
March 1 - National Pig Day
March 3 - National Sales Person Day
March 4 - International Shoe Day Event. A Day Without Shoes is April 5th
March 7 - The Day The Telephone Was Patented. Fun post on the History of Telephone Eyewear
March 13 - National Ear Muff Day
March 14 - Learn About Butterflies Day - Good post for butterfly eyes and butterfly eyeglasses
March 16 - Endangered Species Day (Also May 18)
March 17 - St. Patricks Day! We do this post every year from marketing to merchandising to recipes!
March 19 - Vision Expo East in New York
March 19 - National Panda Day. Little opti-fun: Pandas Looking For Contact Lens
March 23 - National Puppy Day www.nationalpuppyday.org
March 26 - Diabetes Alert Day. Here's an Infographic on Beating Diabetes
March 26 - National Spinach Day Infographic
- Prepare For Summer
- Order In Sunglasses
Holidays By Day
April 1 - April Fools Day
April 4 - International Carrot Day
April 5 - Easter
April 5 - A Day Without Shoes- Shoe Recycling Day (Event)
April 7 - World Health Day
April 10 - National Safety Pin Day. Fun post on safety pins in Eyewear
April 10 - National Cinnamon Croissant Day. Health Benefits of Cinnamon Infographic
April 12 - National Architecture Week
April 13 - National Princess Week. We did a fun post on true History of Tiara Eyewear and Princess Eyewear
April 13 - Bat Appreciation Day
April 15 - National Library Week. We have several posts on reading, libraries, and books
April 16 - Standing Tall Week (Event)
April 18 - International Guide Dog Day
April 19 - World Circus Day. Fun post on Circus Eyewear
April 22 - Earth Day. Since this is one of my favorite subjects, we write quite a bit about eco friendly options
April 24 - Arbor Day. Here is a listing of Eyewear companies that Plant Trees
April 24 - International Guide Dog Day. There are a few Infographics on Guide Dogs
April 25 - Reichert files patent for Phoropter. History of the Phoropter
April 26 - National Frog Day (Trivia) and Frog Eyewear.
April 30 - Hairstyle Appreciation Day. We have done many posts on this, including Hairstyle Appreciation (12 Hairy Eyewear Styles)
Be sure to check out the full 2015 Marketing Calendar at The Optical Vision Site!