You Just Lost Your Optometric Billing Manager, Now What?

Posted by Jeff Rezabek on Thu, Sep 22, 2016 @ 14:09 PM

You thought everything was going great. Your staff got a long with each other, your patients were happy, and business was booming. Then you got the news, your optometric billing manager is leaving your practice. Now, you have to find a replacement before your stack of claims grows even higher.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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Optical Dispensing Tip: How to Sell More Frames and Compete with Online Retailers

Posted by Jeff Rezabek on Tue, Sep 20, 2016 @ 13:09 PM

Selling frames to a patient visiting your practice for a comprehensive exam used to be an easy sell. Now, due to online retailers and show rooming practices, your frame sales to these patients could be falling flat. But, you can boost frame sales by providing your patients with something that online retailers can’t deliver—honest, in-person customer service.

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Optical Practice Efficiency: 5 Tips for More Effective Team Meetings

Posted by Janelle Pauli on Thu, Sep 15, 2016 @ 14:09 PM

In any business, meetings make up a part of your work day. Whether you're part of a big corporate practice, or a small independent you're going to be holding and attending meetings. We're in the same boat, and we have learned some of the makings of a good meeting versus a bad meeting. 

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Optical Marketing Resources: Are You Marketing to the Right People?

Posted by Jeff Rezabek on Tue, Sep 13, 2016 @ 14:09 PM

Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good step, if you’re not targeting the right audience, then you’re throwing away your marketing dollars.

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