How to Win The Fight Against Online Retailers in Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 22, 2015 @ 10:01 AM

Your competition in the eyeglass market is growing with each new online retailer.
While Warby Parker is optical shopprobably your biggest online competition, there are plenty of other companies who have entered the space including brands like Rivet and Sway, Lookmatic, Eyefly, and many more. The biggest appeal consumers see to using these online sites is more often cost, and trend.

Warby Parker has upped their game and now has 7 brick and mortor storefronts and 6 showrooms nationwide. Warby Parker's marketing has dubbed Optometrists as the "greedy middle man", making their bottom-of-the line frames even more appealing to consumers. Truth is, most consumers aren't aware of the total value package they receive when purchasing their frames and lenses, in your optical shop, from a licensed optician. That's why we think that patient education is your biggest weapon for competing with the online retail giants. 

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Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Jan 20, 2015 @ 10:01 AM

optical_social_mediaSocial media is everywhere. You see it during sports events, commercials, restaurants, church, and pretty much anywhere else you go nowadays. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses. Any business that isn’t present online is missing out big time, as most customers will go straight to the Internet for any information they need. Even your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

So what makes a Facebook page great? In truth, there is no template or “best” way to organize your practice’s Facebook page. Each page is unique in the sense that when you post on your business page, you’re contributing to your own digital footprint and personal brand. So, when deciding how to set-up or improve your Facebook page, realize it’s up to you and how you want to convey your own brand. Use these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online!

Marketing for Optometrists:
6 Best Practice Facebook Models that Succeed

Complete Eye Care for Online Scheduling

Apps and tabs are now integrated and easy-to-use on Facebook pages. If you’ve been in the social media world for a while, having an appointments tab on your optical practice page is a great place to start beefing up your presence. Online scheduling helps give new, and existing, patients a simple and prompt way make online appointment requests. Complete Eye Care is an optical practice that taken advantage of this. They’re utilizing an add-on app to help ease the process of scheduling an appointment, and allowing for more efficiency among staff. Giving multiple outlets to schedule, or request appointments helps keep customers happy!

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[Tips for ECPs] Maintenance: The Silent Killer

Posted by Sharon Chin on Thu, Jan 15, 2015 @ 10:01 AM

We know that your practice can get busy and even hectic on some days. But with your overwhelming schedule, have you neglected your practice’s maintenance? Does it look clean and new, just like when you first opened your practice? If not, you could be losing your customers very soon!

Today’s post comes from John Seegers at Optician Works, a complete, online training program for all levels of eye care professionals. His website helps aspiring opticians as well as practices that need help with the new hire training blues. And today, he’ll help get your practice in shape. Look out for a checklist at the end of the post. You’ll need it to see if your practice needs maintaining and fixing.

Practice Maintenance Tips for ECPs and Their Practice

Kurt Vonnegut, my favorite author, wrote, “Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.”

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10 Optical Dispensing Retail Trends for 2015

Posted by Janelle Pauli on Wed, Jan 14, 2015 @ 15:01 PM

Our first article of 2015 from our friends at The Optical Vision Site is an excerpt from their full post, 19 Eyecare Retail Trends for 2015. We pulled our top ten optical dispensing retail trends from their full list, so if you like what you read make sure to check out their original post! Each month this year we will be featuring a post from The Optical Vision Site to help bring fresh ideas to your eyecare practice.

Top 10 Retail Trends for Your Optical Dispensary in 2015

Retailing in 2015 will be changing at rapid speed and is becoming increasingly challenging for eyecare professionals. Between the mix of fashion, medical, insurance, educated consumers, smart phones, communication platforms, better target marketing, technology, personalized experiences, and a variety of solutions, all retailers including eyecare professionals have to adjust and adapt to change to compete in the market.

1. Customer Service

Self serve check-ins and check-outs have become the name of the game, saving retailers time and money. Vending machines are growing. You are seeing them everywhere and you can purchase anything from cars to iPads, including contact lenses, eyeglass accessories, and sunglasses. Stores like Neiman Marcus have a location-aware app called NM Service where you can send your preferences to the sales staff. When you check in it gives the staff recommendations for you.

In Eyecare: Eye exam kiosks, online eye exams, sharing apps, and eyewear apps are all growing. You name it, you can get it online. Consider having a #selfiesaturday hashtag for those to post their new pics on Twitter.

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Why Optical Labs Don't Want to Be on the Phone with You

Posted by Janelle Pauli on Tue, Jan 13, 2015 @ 10:01 AM

It's 2015, and this year optical labs want you to get the memo to ditch
phone and fax ordering, and startoptical labs ordering submitting your product orders online. Don't worry, it's not just a good thing for the labs - there are benefits of online ordering for your practice too! In a survey conducted last year the top three reasons that eyecare providers order their products online were because of time savings, ease of use, and reduced errors in their orders.

To make your life even easier online, instead of hopping around from one lab's website to the next to place all of your orders you can use an online ordering tool that connects you with all of your labs in one easy location. That way your staff only has to learn how to use one system, and you'll save time having access to all your orders in one spot!

Why You Should Skip Phone Calls with Your Optical Labs

Phone Orders = More Mistakes

61% of eyecare providers agree that an order placed over the phone is more likely to have errors than an order placed online!

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