When it comes to marketing online, it seems that there is a lot of focus on mastering social media. But before you even go there, you should think about your practice’s website. Many potential patients will visit your website before deciding to contact your office, so it is important that your website is representing you the way you’d like to be seen. Our friends at Cunninghmam Vision Center, located in Southeast Michigan, have written today’s guest blog discussing the importance of a strong practice website. Could your site use some work?
Eyecare Practice Marketing: Is it Time for a Website Redesign?
As an optometrist operating your own practice, it can be tough to keep up on day-to-day activities, let alone be proactive about your online presence. Making sure your website is up-to-date may not be at the top of your to-do list, but it should be. According to ReachLocal, 85% of consumers search for local businesses online. To be sure that your website will capture the attention of these potential patients, take a look at your current website to see if it’s in need of a re-fresh.Read More