Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quick. A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.
Our friends at The Optical Vision Site recently posted, Will Smart Glasses Change The Way We Shop?, to convey the thought that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.
Eyecare Industry News:
Innovation in Augmented Reality
Over the last 30+ years in the eyecare industry, there have been many “trends” that eyecare professionals have ignored as “it won’t effect” them. Think about: 1-800CONTACTS, Big Box Optical, Wal-Mart, One Hour Glasses, Online Optical, and Warby Parker. Each of those brought major changes to the optical industry and many eyecare providers were not listening and adapting to new paradigms.