Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

Posted by Robert Fallon on Wed, Apr 01, 2015 @ 08:04 AM

New developments from 1-800 CONTACTS are sending shockwaves through the industry. With the help of ODs from around the nation, 1-800 CONTACTS has announced the creation of a new 1-800 Number business (the number will be released at a later date), which was founded on the strong relationship between ODs and 1-800 Contacts. 1-800 CONTACTS believes this new venture will rival their already successful online contact lens ordering service in how they delight ODs on a daily basis.

contact lens orderingThis all got started when 1-800 CONTACTS representatives were getting more than they expected when they would call and fax ODs throughout the day to half-validate prescription information. Many ODs were actually bonding with the person on the other end of the phone and started to look forward to the daily calls. Their appreciation for 1-800 CONTACTS didn’t go unnoticed, but the calls are now taking longer than expected, often lasting 30 minutes or more – purely spent chatting about life. In a relationship that has been strained for so long, 1-800 CONTACTS saw this as a breakthrough. 

This new phone number will connect to call center employees who will ensure that every OD has the opportunity to talk to someone about anything they want. Think of it as a therapist on speed dial, and one that really relates to and understands the needs of today’s busy OD. ODs are already expressing their excitement about this news: 

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Eyecare Industry News in Photos from Vision Expo East

Posted by Janelle Pauli on Thu, Mar 26, 2015 @ 10:03 AM

In case you were one of the lucky ones, not making the voyage to New York City for Vision Expo East (just kidding, we love Vision Expo), we wanted to give you a glimpse of some of our favorite moments at the show. While the show hours do get long, and the weather in NYC didn't always cooperate, we didn't fail to have a good time at the show visiting with all of our friends in the industry!

We changed up our booth (and our website), for the big show. If you're looking to make changes to your brand, or your website, check out a few of these resources from our collection:

Eyecare Industry News: Vision Expo Edition


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Change Your Pre-Exam Workflow to Increase Eyecare Practice Efficiency

Posted by Sharon Chin on Tue, Mar 24, 2015 @ 10:03 AM

The pre-exam section of your workflow can be easy to neglect because you may think that it’s a pretty straightforward process – your technicians do the standard procedures mainly auto refractions and color vision testing, and hands over the rest to the doctor.

What many practices don’t realize is that their technicians can take on more than their current responsibilities. Today, we show you how changing up your pre-exam workflow can help improve your eyecare practice efficiency.

The doctor’s time is the most valuable in your practice, and they should be focused on the actual exam and treatment, not paperwork or administrative tasks. Here’s where your technicians can help! 

How Technicians Are Impacting Your Eyecare Practice Efficiency

Technicians should perform the standard pretests as usual. But check out the table below for a few suggestions on specific duties that your technician can take over. Don’t forget that you might need to customize some of these duties according to your patient’s needs. 


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eCQM Meaningful Use Criteria for ODs

Posted by Sharon Chin on Thu, Mar 19, 2015 @ 10:03 AM

Reporting on eCQMs is part of meeting the Meaningful Use criteria for ODs participating in the incentive program. Whether you are just starting out with Stage 1 to avoid further penalties or moving on with Stage 2, it can still get complicated. So we’re here to give you some basics and resources to get started with eCQMs.  

eCQM Reporting for Meaningful Use Criteria for ODs

To start, eCQMs stand for electronic clinical quality measures. eCQM’s are reports that measure and track the quality of health care services being provided. These reports are created with a wide variety of data that is associated with a practice’s ability to deliver high-quality care.

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How to Use Hashtags in Social Media for Optometry

Posted by Megan Ludzenski on Wed, Mar 18, 2015 @ 14:03 PM

Social media is always changing, making it hard to keep up with all of the different trends.One trend that seems to be growing noticeably is the use of hashtags. Hashtags found their fame on Twitter, and have now spread to various social media sites, making them an important social media tracking tool. Our friends at The Optical Vision Site recently posted a blog on Hashtags for Eyecare Professionals, that we would like to share with you today.

social media for optometryUsing Hashtags in Social Media for Optometry

The use of hashtags has grown. Eyecare professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest, and of course Twitter. You may even have been engaged in a contest or promotion using hashtags. Hashtags have become like a ‘coupon coding’ to track results and to get referrals.

Yes, #hashtags can be #overused #annoying #unreadable and #i #personally #find #them #irritating #but #know #they #are #important, which is why this post is being written. There are many popular hashtags that eyecare professionals can use via their social media, besides #Eyecare, #optical, #eyedoctor, #eyeglasses, #sunnies, #sunglasses, #sunwear, #contactlens, #optometrist, #optician, #eyehealth, yada yada yada…

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