Vision Monday's Salute to Influential Women in the Eyecare Industry

Posted by Megan Ludzenski on Thu, May 21, 2015 @ 10:05 AM

The presence of women continues to grow in the eyecare indsutry, and that is why Vision Monday highlights the difference that presence makes each year. Their July 20th issue will mark the 13th anniversary of their Most Influential Women in Optical award. 

influential women in eyecare

Here at VisionWeb we have been fortunate enough to have three members of our team honored in the past: Heather Smith (2012), Juanita Burke (2011), and Julia Crawford (2010). That is why we want to express how special this award is at recognizing women who are working to lead the eyecare industry.

Nominate Your Picks for Influential Women in the Eyecare Industry

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Optical Resources to Help You Find Your Next Employee

Posted by Megan Ludzenski on Wed, May 20, 2015 @ 14:05 PM

Finding new staff members can prove to be quite the challenge for many eyecare practices. With high turnover rates and unqualified candidates it can be a chore to find a valuable employee who is willing to stick around. There are so many resources out there and it can be difficult to know which ones are best to use when looking for the perfect new member for your team. Our friends at The Optical Vision Site recently posted an article that presents some of the options available to your practice while discussing some of the pros and cons of using these resources for job posting.

optical resourcesOptical Resources to Help Find Valuable Eyecare Staff

Finding ophthalmic staff seems to be even more of a challenge today than ever. Your staff is one of your top assets, and the search for the perfect person can seem unending as well as a hassle. In reality, you should always be recruiting potential staff members, whether you need them or not. Keeping a database of names of potential staff members will hold you in good stead and could help you avoid the hassles that come with job posting.

For many people, the first place they go to are the traditional online resources. While these are easy and economical, you may not get the results you want. These include websites such as:

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Electronic Claim Filing: 7 Facts about ICD-10

Posted by Shane Shepherd on Tue, May 19, 2015 @ 10:05 AM

The October 1st implementation date for ICD-10 is approaching faster than you think, and it will undoubtedly bring with it some changes for your practice and your electronic claim filing processes. While many people fear change, we want to urge you to be open to the changes ICD-10 will bring to your practice. The new code set is designed to increase specificity in medical coding which will help with your practice’s efficiency. And, in all honesty, if you take the time to educate yourself on the changes you'll realize they aren't as intimidating as you may think.

Today we want to walk you through seven ICD-10 facts, some of them coming straight from the CMS, and two actions your practice can take to get ready, that will hopefully put you at ease about the new code set, and maybe even get you excited for the change!

7 ICD-10 Facts that Could Affect Your Eyecare Practice Efficiency

1. The ICD-10 transition date is October 1, 2015.electronic claim filing

The implementation date for ICD-10 is October 1st, and no matter how much you will it to, the date is not going to be pushed back. The government, payers, and providers have all invested a large amount of money in the preparation for ICD-10, and pushing the date back would cause a rise in healthcare costs, so get ready! 

2. You don't have to use all 68,000 codes.

Does your practice use every single code in ICD-9? No, and you won’t have to use every single code in ICD-10 either. Your practice will be focusing on a subset of the codes that is specific to eyecare, so don’t let that large new number scare you!

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Transform Your Workflow with EHR Software

Posted by Robert Fallon on Thu, May 14, 2015 @ 10:05 AM

If your practice is facing a downhill year or you aren’t producing the results expected, it might be time to take a step back and evaluate how you manage your workflow and daily tasks. Whether using an EHR system or not, it is pretty apparent that there is no template or blueprint for a “perfect workflow” that you can just implement. Each practice is unique and should examine what areas they can improve to increase efficiency.

While the above might seem obvious, many optical practices are unsure where to begin, or how to really “transform” their workflow. EHR software is continuously evolving and making the process of transforming your workflow much less complex and intimidating. We want to take you through examples of common optical workflow problems, and the steps you could take to solve and eliminate the issues within your workflow.

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Your Guide to Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, May 12, 2015 @ 10:05 AM

Perfecting your social media game can prove to be quite the challenge at times. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list. That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall:

  • Share content multiple times can help drive more traffic and reach new followers (if you are re-posting weeks or months apart).
  • Share non-promotional company information helps your practice seem more transparent and builds a community with your followers.
  • Pay attention to your profile pictures and bios, they provide strong 1st impressions for your practice.
  • Use one voice and tone across all of your platforms to keep your branding aligned.
  • Avoid posting the exact same thing, word for word, across platforms.
  • Use tools like to shorten your links.
  • Include images in your posts when you can to boost engagement.
  • Hashtags are no longer just for Twitter, you can use them in different ways across all social media platforms.

A Guide for Creating the Best Optical Social Media Posts Across Various Platforms

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