Optical Resources: How to Remove Yelp Reviews

Posted by Janelle Pauli on Tue, May 03, 2016 @ 14:05 PM

Just about every business is going to come across a bad online review at some point. It happens to everyone, but what about those Yelp reviews that are unfair and portray an inaccurate or exagerated explanation of the situation at hand. Especially if your business doesn't get a lot of reviews in the first place, one negative review blown out of proportion can hurt your rating and may cause hestiation from new patients. 

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Improving The Patient Experience in Your Optical Shop

Posted by Janelle Pauli on Thu, Apr 28, 2016 @ 14:04 PM

The patient should be the number one priority in your practice at all times. So what are some of the ways you and your team go above and beyond to provide the best possible patient experience? The better the experience your patients have, the more likely they are to purchase products from your optical shop, and the more likely they are to return to your practice in the future, or better yet, spread the good word about your practice. 

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Optical Dispensing Trend: The Power of Team Based Commission Programs

Posted by Janelle Pauli on Tue, Apr 26, 2016 @ 14:04 PM

All eyecare practices work together differently with their staff, and some practices might see more benefits than others from commission programs tied to the sales in your practice. Plus, there are a variety of ways to implement these performance-based incentive programs in your practice. Sometimes the question arises as to whether or not to implement a commission program on a team or individual level. 

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Tips for ECPs: 4 Impactful Marketing Ideas for Your Practice

Posted by Janelle Pauli on Thu, Apr 21, 2016 @ 14:04 PM

Many small business owners run out of time, or aren't familiar with some of the quick and easy options out there for marketing a business. And, as a small independent eyecare practice, the same might go for you. You know the importance of marketing, but sometimes it just gets put on the backburner.

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Why Communication in Your Eyecare Practice is So Important

Posted by Janelle Pauli on Tue, Apr 19, 2016 @ 14:04 PM

Communication is an important piece of running a successful business. You need to have open and easy communication with your patients and among your own team. In a recent article we found a few statistics that help explain the importance and value in a business that maintains good lines of communication. Let's take a look at a few of the numbers:

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