Marketing for Optometrists: Why Your Followers Might be Saying, "Ew!"

Posted by Janelle Pauli on Thu, Aug 21, 2014 @ 10:08 AM

marketing for optometristsEw! That's the last thing you want your patients, or future patients, saying about your social media pages. There's a lot of things that businesses can do wrong, and right, on social media. We thought now would be the perfect time for a quick refresher course on social media marketing for optometrists. Chances are marketing isn't the highest priority in your office right now, unless you're a brand new practice, but even if your practice has a sturdy patient base it's important not to ignore marketing all together.

Social media is a relatively cheap and easy way to market your practice, all while building stronger relationships with your patients...as long as you're not doing things that make them say, "Ew!" (If you haven't seen Jimmy Fallon's Ew skit on his late night show - you should check it out!)

But there is a right and a wrong way to run a social media business page. And if you're a practice that's just getting your feet wet in the world of social media, take a minute and check out some tips we have about what not to do on social media. Or, if you've been tackling social media like a champ for a while, double check and see if you'd give yourself an A+ for not making these social media mistakes and making your followers say, "Ew!"

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Managing Eye Care: Should You Become an Eyewear Affiliate?

Posted by Janelle Pauli on Wed, Aug 20, 2014 @ 14:08 PM

If you're a small independent eyecare practice you are probably already very aware that it can be hard to keep up against online frame companies, and it's easy for your optical dispensary to quickly become a show room for customers who will eventually purchase their frames through an online retailer. When it comes to managing eye care practices, you need to be able to keep up with the competition when it comes to sales! Our friends at The Optical Vision Site recently wrote a post about the options, advantages, and disadvantages of becoming an eyewear affiliate.

Managing Eye Care:
The Pros and Cons of being an EyeweariStock_000011349701Small Affiliate

The great online eyewear debate rages on. Have you ever thought about becoming an eyewear affiliate? Affiliates or Associates in Amazon Speak are marketing programs in which you can sell products online via a parent company (Oakley, Frames Direct, Nordstrom, etc.) to generate sales. You do not have to stock and deliver products. People find you via the web and order through the ad you put on your website. You make money based off commission (1-20%) on each sale generated.

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Optical Resources: How Your Practice Can Get Ahead of the Curve

Posted by Sharon Chin on Tue, Aug 19, 2014 @ 10:08 AM

In the spirit of celebrating this month’s theme of education, we have a special post from John Seegers, MEd, of OpticianWorks!  His website provides training and optical resources to become a licensed optician or a non-licensed optical dispenser. He’s a great thought leader in the industry and definitely worth following on social media! Today, he talks about embracing change. We all know that it’s not easy to step out of our comfort zone, but when you do, you might actually find that it’s not as bad as you think!

Optical Resources You’ll Need to Keep Up with Change

Here’s a joke you can tell anywhere: A sloth gets mugged by a couple of turtles. The police ask him to describe what happened. The sloth says, “I don’t know, it all happened so fast.”

I like that joke. Sadly, it could also be a metaphor for the optical industry. Change in the industry has been so slow, for so long now, that many practices and small businesses are finding today’s rapid change of pace overwhelming. EHRs, free-form lenses, digital exams, virtual try-on systems, online ordering, automated patient recalls; the list goes on and on.

 

Optical_Resources_Change

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Optometry Office Software: Knowing Your Staff's Computer Proficiency

Posted by Janelle Pauli on Thu, Aug 14, 2014 @ 10:08 AM

If you've recently purchased new optometry office software, or even if you're just in the market, an important step in the process is understanding your staff's computer proficiency. Some of your staff members might require more time and training than others, and it will make your life easier if you have an idea where each of your team members stack up.

There are quite a few different technology options out there today when it comes to practice management and EHR software, so understanding your staff's opinions and needs when it comes to technology is going to be increasingly important. If you've already purchased your new software and are in the implementation stage, it's also important to do an assessment to understand your options for training on the new system.

Evaluating Your Staff for a Smooth Transition to Optometry Office Software

optometry office softwareAre your staff members afraid of new technology or do they embrace it? EHR systems can be a major introduction of technology, which is why understanding everyone's level of computer confidence is important. Picking out which of your staff members th

at have the most technology knowledge is going to be important so that your less knowledgeable staff members have someone to turn to and ask questions!

If you're switching from and old practice management system to a new one, your staff might also be stuck with some pretty old habits that could be hard to break. How adaptable will they be to change and using a different platform? Can they critically think about how to interact with a new system? Some of your staff might need a refresher course on their basic computer skills to get them prepared for the change.

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Optical Practice Efficiency: 2 Simple Ways to Improve Your Practice

Posted by Janelle Pauli on Tue, Aug 12, 2014 @ 10:08 AM

Everyone likes to be efficient, and especially in an eyecare practice, the more time and money you optical practice efficiencycan save by cutting out wasted time, the better! So we created a couple of optical practice efficiency tests to help you determine if there are areas in your practice that you and your staff could be improving. Daily tasks such as ordering your ophthalmic products for patients and processing insurance claims are the two areas we want you to take a closer look at.

Optical Practice Efficiency: Improve How You Order Products and Process Claims

Efficiency Test #1: Ophthalmic Product Ordering

There are many options available when it comes to how you order ophthalmic products at your practice. How have you been placing your orders currently in your office? Through the phone, fax, visiting different sites for each lab, or through an online ordering solution? There is almost always a way you can improve what you're doing to help make your job a little easier. And, if you're still placing your orders through a phone or a fax, that's a good place to start.

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