As independent practice owners it's your job to make sure that the business side of your practice is a well-oiled machine, and that you're making a healthy profit. Part of maintaining a healthy business is keeping up with your marketing needs. That's why we asked our friends at The Optical Vision Site to share with us their summertime marketing for optometrists tips about best practices for marketing kids sunglasses in your dispensary!
Marketing for Optometrists Tips from The Optical Vision Site
Living at the beach, I am constantly surprised that parents lather up thier kids with sunscreen and hats, but no sunglasses! I asked a couple of parents why their kids weren't wearing sunwear for their eyes, and the #1 response is they forget about it. This presents an opportunity for eyecare professionals...remind the parents. Kids need sunglasses more than ever today for long term eye health. See one of our top posts: 13 Reasons Why Kids Should Wear Sunglasses.
I'm also going to say this, you cannot dispense this important eye-healthy, preventative eyecare for kids if you don't carry it. It will not sell through if you don't display appropriately and talk to each of your parent patients. These are great gift items for friends and family. There are so many options today for kids, between swim goggles, sports protective sunglasses, and of course fun and fancy frames for both boys and girls. Carry them, RX them, display them, and they will sell.
Rons Optical Style Style Flex YW
Rons Optical Style Jasmin
Rons Optical Style Hunter
Hilco protective Sports Sunglasses
Protective swim goggles should be displayed in a group. You might make a bullet point sheet on the effect of chlorine on a child's eyes. Display with snorkels, beach towels, beach toys. Make it cool. Stock the product, they will never go out of style, like eye health, it's forever.
Liberty Sports Shark
Swimming Goggles by Hilco Leader
Diving Mask By Hilco
Promote all of these displays and sun protection options via Facebook and Twitter. Have your patients show off their kids with sunglasses as a contest. Remember, there are over 74 million kids in the USA under the age of 18!
Want more tips from The Optical Vision Site? Visit their blog today!
We always look forward to a fun post from the Optical Vision Site, and this month, they delivered as usual with more tips for ECPs! Before this post, I wasn’t even aware of who Pierre Marly was, much less his contribution to bringing fashion into the eyewear industry. It’s an interesting read for those looking to take a quick break from work. Enjoy!
Tips for ECPs:
Pierre Marly’s Contribution to Glasses Today
With much thanks to be given to social media, we find that today’s climate is saturated with self-proclaimed Fashionistas. But before stars were made with duds from ForeverXXI and H&M via selfies posted to Instagram and Tumblr accounts, the real stars were made on the silver screen and it was the most privileged and acclaimed fashion designers who dressed them. So, who are your style icons? Two starlets that come to my mind, and I think baby boomers and millennials alike would agree, are Sophia Loren and Audrey Hepburn. These exceptional beauties are perfect fashion plates that caught the eye of optician and eyewear designer Pierre Marly. In 1952 the Frenchman designed each actress her own frame, and the world took notice!
Pierre Marly is certainly the Homme to Know in eyewear both then and now. It is important to remember that in the 1950s there weren’t many options in eyewear fashion. In the mid-twentieth century glasses were worn out of necessity rather than thrill, but visionary Pierre Marly broke all the rules of design with the implementation of new materials beyond the regular acetate. Marly’s archival holds wood, horn of buffalo, leather, introduction of color, and pioneerism in shape and dimension. This is the man who paved the way for society to view Elton John’s or Lady Gaga’s eyewear choices as more than just an article to occupy space on your face…they make a statement!
Much of Pierre Marly’s collection is on display at Musée Pierre Marly – Lunettes et Lorgnettes located in Paris, France. As if I needed another compelling reason to jet set to the City of Lights! If there was one word to describe these Marly styles below it would have to be Dramedy! The musical notes style has all the makings of great of a show! They are a playfully cute way of showing your love for music without walking around playing the fiddle, and so much less bulky than hanging an accordion about the neck. Perhaps the flirtiest style of frames is the exaggerated eyelash pair. Don’t you wish you could get that plush and perfectly curled falsies look without the mess or time expense of eyelash application? As to the pair with the human form spread across the face, I wonder if Marly was making a notion of the advent of surrealism in society and its relationship to sexuality, or was he simply having fun with his perspective?
Pierre Marly made major contributions to the popularity of the Cat-Eye frame in the 1950′s. This style was further enhanced by his muse Audrey Hepburn in her 1961 movie Breakfast at Tiffany’s (…and as I recall we both kind of liked it). Though the Cat-Eye experienced a dip in popularity in the 1970′s it is still a style we can find readily available today. Marly creatively mixed an extreme Cat-Eye frame with a round shaded lens you might have seen on the likes of John Lennon in the 1960′s. This juxtaposition of positive and negative space and glasses within glasses was so futuristic for the times. Really livens up that ponytail and turtleneck ensemble?! Mais Oui!
I am the first to admit, I like to laugh at my own jokes. I wonder if Pierre Marly and his daring eyewear models did too. You have to have a jovial sense humor paired with a wicked sense of style to sport these Bike Glasses by Pierre Marly. Whilst wearing these I would never tire of begging the question, “Excusez-moi, have you seen my bicycle?” Cue the laugh track!!
Assessing these next sunglasses by Pierre Marly is like taking The Rorschach inkblot test in psychology. What do you see? Is it a play on overly exaggerated eyelashes? Are these wings spanning across the visage? Or is it deeper than that, like hands gripping the temples further enslaving the wearer to fashion for eternity?? Ok, Marly probably did not intend these frames to evoke an assessment of personality or emotional functioning, but their inspiration is truly in the eye of the beholder.
This rare vintage Cocktail Style pair of shades features a tortoise print frame which at the time was a symbol of luxury. Today every major eyewear designer implements the tortoise look in their collections as it is classic, and these Cocktail frames are served up as a classic with a TWIST! The bug eyed frames are asymmetrical and feature a lighter gradient on the lens, curtailing the rules of symmetry in that era but making for some Good Libations! Cocktail anyone?
Pierre Marly certainly had no reservations about experimenting with different shapes in his designs, and these sunglasses featured below are no exception. What further sets them apart is the use wood in these frames. It goes without saying that wood has many uses, even the earliest humans reaped the benefits of woodworking in tool creation. Working wood into Eyewear Fashion is another story… obviously these frames weren’t used to hunt but they still managed to put food on the table for Pierre Marley while propelling the survival of eclectic designer eyewear.
Tennis is one of the most beloved sports played throughout the world, and Pierre Marly pays homage to sport in these radical tennis racket frames. Although they may not be suitable for day-to-day wear this statement piece will always serve to be a conversation piece. Love tennis, but suffer from tennis elbow? Here is a pain free way to enjoy tennis while protecting those eyes. I can picture the most prestigious fashionista wearing these while sitting front row at Wimbledon, all eyes on her!
The world should be every grateful for Pierre Marly’s implementation in color in his designs. Today we can walk by a kiosk in the mall and see frames in every color of the rainbow, but in the 1950's that was not the case. These babies feature a dark cornflower blue plastic frame with a lens that isn’t too dark which is great for low-light visibility. Perhaps Pierre Marly knew that these eye-catching frames might want to be worn indoors?! Bien sûr!
Summertime heat is still upon us so make sure to protect your eyes by wearing a pair of stylish shades! But have you ever wondered about the past inventions of sunglasses? It’s incredible to see the transformation of eyeglasses over the years, and the different styles today. Check out The Optical Vision Site’s timeline of optical eyeglass frames since the 1930’s. See if any of these have come back in style!
Optical Eyeglass Frames: Shades Of Canopies And Awnings
The weirdest thing happened, as I was writing this post, we received an email with images from a guy wanting to know what this frame was (the CEBE below). Can you believe that? At least we didn't have to spend a lot of time researching as I had all the images bookmarked. Serendipity!
1934: We know how bad the sun is for our skin and eyes. Way back in November of 1934 they apparently knew as well. Science and Mechanics ran this little article about "Sun Visors For the Eyes." The frame/lenses were CEBE from France.
It's pretty hard to find actual sunglasses, but GafasVintage found one from Cebe Sunglasses. We also have images from our email.
1950's: Elsa Schiaparelli introduced the Awning Sunglasses.
Swing-Ups had also emerged in the 1950's.
The top style circa from 1950 were from Cosmetan Eyewear From AO.
1960's: Sun Visored Eyewear has been around for years. I believe this was meant to keep rain drops off of your lenses.
Renauld's Shades were labeled as Canopy Eyeglasses. They sold for $9.00 as seen in Life Magazine June 16, 1967.
Anne St. Marie by Tom Palumbo, a pair of swing-ups.
2008: As seen on Runway, notice more of a space age fashion statement.
2009: Louis Vuitton of the Runway.
2010: A fashion statement? Jean Charles Castelbajac visored eyewear. You can find these on eBay, and also available in yellow.
Also in 2010, Jeremy Scott and Linda Farrow's visored look.
2011: Pierre Cardin makes a comeback with visored sunglasses.
Also in 2011, Henry Holland introduced his Hoodie Sunglasses.
If you like the shady look, you can still order them from Factory 900.
Or the most practical thing you can offer your patients is a Visini from Ron's Optical.
Check out The Optical Vision Site to find out other retro fashionable styles!
At VisionWeb, we are always looking for a way to reuse everyday objects. So, when the Optical Vision Site gave us 33+ ways to recycle common eycare practice items, we got excited. Get inspired! You may just find new uses for those extra frames and glasses cases you have laying around. You just can't beat creating something spectacular while simultaneously saving a buck!
Opportunities For Eye Care Practice Professionals
Always in the green and save mode and thinking of ways to reuse everyday optical-eyecare objects it occurred to me while we did a post on reusing eyeglasses cases to make a Train Set -we haven’t done a post about how many other ways can you reuse eyeglass cases. When I started listing all the ways you can reuse or use eyeglass cases.. WOW- what a great opportunity for eyecare professionals! Thinking out of the eyeglass box.. eyeglass cases are not just for eyeglasses anymore.. Why not set up a ‘Store Within A Store‘ concept just with different types of eyeglass cases and do up some demo- displays like the ones shown below.
1.) Reuse for Mani-Pedi Set
2.) Storage for Ear Buds
3.) Reuse Eyecase Case and Make a Clutch Purse
Because I don’t have images, I am using Altoid Tins as an example of how you can reuse Eyeglass cases.. since it’s the same concept:
4.) Make a Miniature Garden
5.) Miniature Emergency Kits
6.) Create a Secret Stash
7.) Make Steampunk Art
8.) Reuse and Hold Crayons
9.) Hold Painting Supplies
10.) Make a Miniature Suitcase
11.) Make a Pool Table
12.) Make a Zen Garden
13.) Make a Solar Charger
13.) Make a Solar Powered Radio
14.) Hold Kleenex or Other Like Materials
15.) Make A Catapult
16.) Make a Candle
17. Make a Photo Album
18.) Use as a Soap Dish or Store Extra Soap When you Travel
19.) Store Flashdrives and Other Small Desk Items Such as Paper Clips, Safety Pins, or Rubber Bands
20.) Make a Small Sewing Kit or Organize Sewing Kit Items
21.) To Keep Pocket Change in Purse or in the Car
22.) Store Hair Accessories Such as Barrettes, Scrunchies, and Bobby Pins
23.) Use as an Ashtray
24.) Store Keys so They Don’t get Lost
25.) Store Jewelry, Great for Traveling
26.) Put Potpourri Inside
27.) Store Fishing Lures
28.) Hide or Store Snacks or Food for Later
29.) Put Postal Stamps Inside
30.) Store Small Game Pieces
31.) Store Smaller Medical Equipment like Inhalers or Insulin
32.) Store Scissors
33.) Use as a Mini-Tool Kit
There are hundreds of ways to reuse eyeglass cases of all types… why only use for just a pair of eyeglasses?
This post is sponsored by Rons Optical And Hilco.
We'd love to hear what you create with your extra frames and glasses cases!
Here at VisionWeb, we strongly believe that sugar consumption increases productivity in the office! So we got really excited when the Optical Vision Site suggested a Sunshine Sunglass cake party. And it's even better when it's done for a great cause. Read on to see how your practice can get everyone involved!
Celebrate National Sunscreen Protection Day at Your Eyecare Practice
National Sunscreen Protection Day is May 27. What a great way to spread the word about the dangers of UV and sun on body and eye health by having a Sunshine Sunglass cake party contest in celebration of sunglasses and UV protection. These pictures are of fun birthday cakes from Coolest Birthday Cakes and I bet you have patients who like to bake and could whip up a sunshine Cake!
This could be a great press release, Facebook Fodder, Twitter News, etc. You can have your patients either send pics in or post on your Facebook, and even bring the cakes in to the office for a voting (tasting.) Winner wins a free eye exam, sunglasses, etc. You could also:
- Organize a raffle off with the cakes and donations to go to your local charity.
- Vote and donate the cakes to a local group.
- Join forces with Local Bakery / Restaurant to spread the word and Facebook Fodder
- Join Forces with local culinary school if you have one
- Have a Bake-Off with Chamber of Commerce and other organizations with proceeds to be donated
How will your practice participate in National Sunscreen Protection Day?
As always, the girls at Optical Vision Site have something fun for us. Today, we take a peak into what it's like to dress like the rich and famous with a countdown of the most expensive eyewear. A recent study shows that the average amount consumers plan to spend on an eyewear purchase is $173, and 75% of frame purchases are for frames of $150 or less. So you won't be seeing me wearing any of these fancy eyewear anytime soon, but it's fun to dream!
25 of The Most Expensive Eye Wear In The World
For the past couple of years we have been posting our annual MOST Expensive Eyewear in The World. This year we have included a few 'vintage' pieces along with some that are on ebay. Other companies that have gold and jeweled eyewear are Ogani, Cartier, and Fred, but they are not included on this post. For more information and to view some of the past Most Expensive Eyewear, including Dolce and Gabbana ($389,000, 14KT gold Clic, $75,000), see our Pinterest Board.
25.) $6,000: Philippe Chevallier (1970)
24.) $6,670: Porsche
24-Karat Gold And Platinum Porsche P’8499 By: Porsche Design
23.) $6,800: New Ray Ban RB2157K Super Limited
Ultra Gold Edition Nothing Like It | eBay
22.) $7,000: Casanova Venezia
(Italy Vintage Sunglasses)
21.) $7,500: Mykita Rad Hourani Black Sunglasses
20.) $7,950: Christian Dior Glossy Gold 500 Sunglasses
19.) $12,000: Lanvin Sunwear by Phillippe Chevallier
18.) $12,000: Lanvin Sunwear By Phillippe Chevallier
17.) $12,000: Judith Leiber
16.) $14,900: Elegant Matte Golden Sunglasses by Robert La Roche
15.) $15,000: Lanvin Sunwear By Phillippe Chevallier
14.) $22,000: Elvis-Presleys-sunglasses
13.) $25,000: Cartier, Paris
18k gold from the 1980′s,and weighing 7.5 carats of diamonds. Cartier, Paris luxury eyewear is truly one-of-kind.
12) $25,000: Ultra Goliath
Vintage Frames Company's Ultra Goliath with over 2,000 round brilliant diamonds totalling 15 carats are set into 65 grams of gold.
11.) $30,000: Gold and Wood
Buffalo Horn and 119 Diamonds
10.) $38,000: Bulgari Eyewear Collection
9. $50,000: Bentley Sunglasses
The basic collection runs about $16,200, but if you really have a hankering for a more upscale look, you can order the $50,000.
7.) $60,000 Michael Jackson Sunglasses
(Julien’s Auctions in Beverly Hills, California)
6.) $60,000: Limited Edition Maybach Eyewear
5.) $25,000 - $108,000: Sama
4.) $159,000: Cartier Panthere
Sent to us from Tim Moss of Eye Elegance in Houston who says that this is made only by special order.
3.) $200,000: Emerald Sunglasses
By: Shiels Jewelers
2.) $400,000: Chopard Sunglasses
Featuring 51 full cut River diamonds (4 carats) and the temples have 24kt gold trim.
1.) $3,000,000: The Liz Taylor Diamond MASK
It was designed and made in 1993 by Henry Dunay for Elizabeth Taylor. They called it the "Lachrymosa" referring to the sadness that AIDS brought to them. The piece was auctioned to benefit the American Foundation for AIDS research. It is set with over 130 carats of diamonds in platinum and gold
We all know that customer satisfaction is essential to the success of your practice. Have you ever wanted to get inside their minds to find out exactly what they need when looking for new frames? Now you can! We created a survey to better understand their shopping behavior so that you can stay one step ahead of them to provide great optical ordering customer service!
Most patients find it fun to change things up with a new pair of glasses, and they remain very brand loyal. Customers prefer going to the same eyecare practice, so it is very important to keep them satisfied and coming back for more.
Unfortunately, there are also patients who find getting new glasses to be a stressful process and these are some of their concerns, ranked from most important to least.
Choosing the right frames
Finding time to pick frames
Amount of time it takes to get new frames in after ordering
Pressure from the salesperson
Getting new glasses can get expensive, and your patients feel the pinch in their wallet! A great way to start is by understanding your patient’s budget and making suggestions from there. It would also be helpful to spend more time to explain the value and quality of the lenses they are purchasing, so that they know what they are paying for. You could even go the extra mile to learn more about their insurance coverage and work with their plan.
Another huge concern about getting frames is finding the time for the process. First they have to find time to make the selection, and then wait for them to come in from the lab before picking them up. Again, working with what they have in terms of budget can help quicken the process by narrowing the selection. And by ordering through VisionWeb, their glasses can come in 1-2 days faster than orders placed via phone or fax! That’s saving your patients time in two ways!
Lastly, if your patients feel pressured into getting frames because of a pushy salesperson, your practice might be guilty of bad customer service. Though our survey shows that most patients remain brand-loyal, a considerable amount of patients shop around to compare prices, styles, and even the level of customer service. We understand that you might be eager to close a sale, but aggressive selling is probably not the way to go!
And now, for the terrifying part: choosing the right frames! We all want to look good in our glasses, so what matters most to your patients? (Ranked from most important to least)
Shape and size
Color and design
Making suggestions on your patient’s physical appearance can be tricky. Instead of making personal opinions, it could be helpful to place different guides on face shapes and skin tones between frame racks as they try different frames. People who took our survey also found magazines helpful when researching frames and many eyecare practices provide frames to their employees who serve as in-store representation.
Now that you’ve caught a glimpse of what your patients look for in new glasses, you’ll be well prepared when the next one comes in. It’s all about making your practice a comfortable environment where patients can enjoy something they have to do. And of course, VisionWeb will be there to make the online ophthalmic product ordering process fast and efficient, which keeps you and your patients happy!
Our friends over at The Optical Vision Site wrote a post about breast cancer awareness and we would love to support the cause by sharing the article with you. The article features great companies in the optical industry who support breast cancer research by incorporating Think Pink items in their product lines. Read on to see the list.
October is Breast Cancer Awareness month and many eyecare professionals support the cause. Supporting the Pink cause can help you compete against online retailers, do social good, feel good, and give back. We thought we would share these breast cancer stats from Breast Cancer.org as well as a few eyewear companies that also support breast cancer research.
- About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime.
- In 2011, an estimated 230,480 new cases of invasive breast cancer were expected to be diagnosed in women in the U.S., along with 57,650 new cases of non-invasive (in situ) breast cancer.
- About 2,140 new cases of invasive breast cancer were expected to be diagnosed in men in 2011. A man’s lifetime risk of breast cancer is about 1 in 1,000.
Hilco has donated over $26,000 to the cause over the last several years. This specialty item can be displayed year round.
Hilco’s Gives Back to Breast Cancer Foundation
J.F. Rey made up only 200 of these lacy Pink Frames in order to raise $70,000 to contribute to breast cancer. I tried them on, they are fabulous!
- Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women. Just under 30% of cancers in women are breast cancers
Vera Bradley is known for her contribution to breast cancer awareness, and The McGee Group contributes to her foundation with proceeds from every Vera Bradley eyewear sale. Vera Bradley frames are available all year long.
Style Lillian in Priscilla
- A woman’s risk of breast cancer approximately doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer. About 15% of women who get breast cancer have a family member diagnosed with it.
For the last several years, WileyX has contributed to Breast Cancer through the sales of their specially made frame Lacy.
Wiley X Style Lacy
- About 5-10% of breast cancers can be linked to gene mutations (abnormal changes) inherited from one’s mother or father. Mutations of the BRCA1 and BRCA2 genes are the most common. Women with these mutations have up to an 80% risk of developing breast cancer during their lifetime, and they are more likely to be diagnosed at a younger age (before menopause). An increased ovarian cancer risk is also associated with these genetic mutations.
ClearVision Optical has been supporting Susan Komen For the Cure through the BCBG eyewear collection for the past 4 years. These are limited edition.
- In men, about 1 in 10 breast cancers are believed to be due to BRCA2 mutations, and even fewer cases to BRCA1 mutations.
- About 85% of breast cancers occur in women who have no family history of breast cancer. These occur due to genetic mutations that happen as a result of the aging process and life in general, rather than inherited mutations.
- The most significant risk factors for breast cancer are gender (being a woman) and age (growing older).
Breast cancer awareness does not only have to be in October, you can support the cause all year round. We recommend you make a special section of pink with signage to show your support. Some great window display idea from Interflora.
Altair’s BEBE eyewear has come out with their first frame dedicated to the cause. More information here. Oakley has also been supporting the cause with their Young Survival Coalition Frame . You can even buy safety glasses that give back to breast cancer. There is even a website devoted to Pink Eyewear.
We also love how Vizio Optic is promoting their Think Pink Campaign with J.F. Rey. Their press release reads:
Boston, MA, September 14, 2012 – Vizio Optic, a global award-winning designer eyeglasses shop and online eyewear retailer, has announced that a special new from from J.F. Rey Eyewear in honor of Breast Cancer Awareness will be available for purchase through its store this fall.
The French brand has created a special frame to unveil on October 5 in recognition of Breast Cancer Awareness Month at a charity event’s Glam-A-Thon “Lipstick Lounge.” This pair of J.F. Rey eyeglasses comes in the cause’s signature pink color with a feminine oval-shaped silhouette. The frame itself is made of metal and acetate, with laser-cut ribbon designs patterned throughout the rims and arms, backed by a thin veil of metal mesh. Its arms are capped with a complementary blue.
“We are honored to share this special frame in promotion of Breast Cancer Awareness with our customers and are proud to promote such a worthy cause,” said Galina Rabkin, owner of Vizio Optic.
You can read the full Press Release here
Let’s work together in spreading awareness for Breast Cancer and supporting the cause!
You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the experience you are giving them? Sometimes, shopping for new glasses can be worse than shopping for a pair of jeans and picking out new frames turns into a nightmare! Just like any other shopping experience, the whole experience can trigger stress.
Now, you may wonder the main causes of that stress. Is it dealing with a pushy salesperson, adjusting to the new prescription, or simply finding time to go pick out the frames? You have to know in order to make the experience better. We wanted to find out what triggers the shopping stress in patients, so we surveyed our friends, family, and acquaintances and we’re sharing our learning with you!
We had them rank the top 5 frustrations when getting new glasses and here is what our friends tell us stresses them the most.
Optical Dispensing: 5 Things Patients Hate About Getting New Glasses
1. Cost of Getting New Glasses
This aspect is the one our respondents are the most worried about: it’s hard to know for sure the cost of the eye wear. It’s no surprise to you that the cost of new glasses i.e. extra time to explain the value of the lenses or any coatings that they want, or help them understand their insurance coverage and what they can get in their price point, it can go a long way. It could be as simple as asking the patient what their budget is and seeing how you can work from there!
2. Choosing the Frames
When picking out new frames, many questions are likely to pop up in your patient’s head: What kind of shape do I want? How about the color and the size? What if the pair of frames is too heavy or not comfortable? Is buying designer ones really worth it? Am I going to wear them all the time, or just for work, or to drive? That’s why choosing frames is the second most stressful thing when getting new glasses. Here are some attributes your patients have in mind: the shape/style, the weight and how they feel on their face, the size and color, the material, the designer.
3. Frames color and shape
Among all of the attributes listed above, choosing the shape and color of the frames is the third most stressful thing for your patients, mainly because picking a color and a shape is more complex than it seems. Help them understand how to choose the shape according to the shape of their face (round, oval, oblong, diamond, square…). And if color is a concern, show them how to pick a cool (blue-based) or warm (red-based) color and then, pick the color that suits them the best or complements their skin, eye, hair color. Maybe even show photos of celebrities with frames that complement their faces. Or even better, have you staff be an in-store representation! Once they get into it and see the differences that the right shape/color make on a person, they’ll be more excited to make the same decisions for themselves.
4. Finding Time to Pick Out New Frames
When getting new glasses, your patients have to slot going to the store into their timetable twice; First to pick out new frames, and then to pick them up. People are busy, and a bit impatient, so having to wait too much is frustrating! Businessmen, housewives, or simply students, they all agree on that point. Some of our respondents said they would love it if they could pick up their glasses during their lunch hour, which gave us an idea: set up one or two days a week that your shop is open from 11:30 – 1:30 for patients to pick up their glasses. Then work out an arrangement with a local restaurant to offer discounts to your patients. Then they can swing by, pick up their glasses, grab a quick and inexpensive lunch, and then go about the rest of their day!
5. My Optical Shop Doesn’t Have the Selection I Want
Most of your patients don’t do any research before going and picking out new frames, but for those who do, it’s very frustrating to arrive at the shop, all excited about getting new frames, and not finding the selection they want. Your patients have probably already done some research and found glasses their favorite celebrity wears, or the ones they think are the latest style. But of course, it’s not realistic for every shop to carry every possible line, and we get that. But it wouldn’t hurt to let your patients know which lines you carry so that they can research within those brands before coming in!
We hope that with this information you can be fully prepared to make your patient’s frame buying experience a pleasant one. And we are sure that these five points are just scratching the surface of why patients don’t like frame shopping. Let us know any other common complaints you hear about frame shopping from your customers and how you improve their experience in the comments below!
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It's time for Spring Cleaning! Why not have an EyeSwap Party with those spectacle lenses you're just not that into anymore?
I’m sure that those of you who have -12.00 would love to swap eyes- but
I’m talking about having an ‘I'm broke' event to swap eyeglasses! It is coming up to my 25th annual clothing exchange. We clean out closets, swap clothing, and donate the leftovers to a women’s shelter. People get a whole new wardrobe, and we donate tons of clothing and household items to support battered women.
Why not do the same thing with eyewear and sunglasses? Have an EyeSwap Party! If you think about it- many of your patients want a new look, and right now they are being very conservative with their purchasing and maybe even walking out without making a purchase (horrors). They might need a new pair of sunglasses, glasses for work, or just want to beef up their wardrobe but are reluctant to spend money. In addition I’ll bet many of your patients have eyewear and sunglasses sitting around collecting dust that they would love to swap or donate.
Something to think about - after all, it's time for spring cleaning! Time for a fresh new look and uncluttered drawers!
Article provided by our friends at The Optical Vision Site.