Optical Marketing Resources: Why Local Search is Important

Posted by Megan Ludzenski on Tue, Jun 30, 2015 @ 10:06 AM

When is the last time you physically looked something up in the yellow pages? You probably can't remember; that is because most searches for local businesses today happen online. If your practice isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area, with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

optical_social_mediaOptical Marketing Resources: The Importance of Local Search for Your Eyecare Practice 

Google as a Go-To

Google remains on top as the number one search engine, and their incorporation with Google Maps in search results makes it one of the strongest online GPS systems. The greater SEO you have in your area, the more likely patients are to come across your practice first in their search results.

Read More

Electronic Claims Processing: Prepare Your Practice Now for ICD-10

Posted by Shane Shepherd on Thu, Jun 25, 2015 @ 10:06 AM

The switch to ICD-10 is happening on October 1, 2015 - a deadline that will be here faster than you know it. This transition has caused a lot of practices to panic, but it doesn't have to! A little preparation goes a long way and we want to help get your practice on the right track. If you're a VisionWeb insurance customer we want you to know that we are already equipped to accept electronic claims that contain ICD-10 data. We just need your help to make sure that we're receiving the appropriate file formats from your system so that we can do a few mapping steps on our end. Once we take care of that we will be able to ensure that everything is passing through correctly.

Read More

Your Ultimate List of Claims Management and ICD-10 Resources

Posted by Sharon Chin on Tue, Jun 23, 2015 @ 10:06 AM

We’re less than 100 days away from ICD-10 and we hope that your practice is ready for the upcoming changes. For those of you who need help on how to cope with the change, or those who would like to keep up with ICD-10 industry news, we’ve compiled a full list of resources for you to use as a reference, regardless of the ICD-10 implementation stage you’re currently at.

Claims Management and ICD-10 Resources for Every Practice

Claims_Management_-_ICD-10Centers of Medicare and Medicaid Services (CMS)

CMS should be your go-to resource for everything ICD-10. (Side note, it is also an amazing resource for everything you need to know about Meaningful Use.) Within the CMS site, there is a library of ICD-10 specific resources. There is a lot of content to sift through, and some articles can get pretty long and tedious to read. Here are a few bite-sized articles to check out for a quick read:

Read More

Optical Dispensing Trends Your Practice Should Know

Posted by Megan Ludzenski on Thu, Jun 18, 2015 @ 10:06 AM

In today's fast-paced world, industry trends come about at rapid speed. Some of them change the way your practice performs its everyday tasks, and some are fleeting, leaving just as quickly as they arrived. It can be difficult at times to know which trends are the game changers that you need to put your time and effort into. We've spotted a couple of optical dispensing retail trends that have been making a big impact this year, and if your practice isn't already implementing them in your dispensary, now is the time to start!

Jump On the Bandwagon with these Optical Dispensing Retail Trends

Online Customer Service

optical dispensing trendsEverything is moving to online platforms, including customer service. It isn't enough anymore to just be on top of your game in your office, you have to be interacting with your patients online as well. Your practice is going to be challenged with the task of finding interesting and unique ways to stand out from other practices online with your interaction methods. Make sure your webesite is updated with accurate information about your practice, and any other details that a patient, or soon to be patient would want to know. Be sure to include all of your practice's contact information like email addresses, physical address, and phone numbers so that patients feel encouraged to reach out to you.

Social media also serves as a great way to build positive relationships with your customer base. Encourage interaction by inviting your customers to share their experiences with your practice online. This can be as simple as having a promotional hashtag asking patients to take pictures showing off their new frames.

Read More

2015 Eyecare Practice Marketing Calendar: Part II

Posted by Robert Fallon on Wed, Jun 17, 2015 @ 15:06 PM

It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media promotions are a great way to help build those relationships, so the ladies at The Optical Vision Site have come up with the Eyecare Professionals Marketing Calendar for 2015. This list includes all of the holidays, events, and celebrations that your practice can use as promotional marketing to your patients!

Creative Eyecare Practice Marketing Opportunities

In a previous blog post written earlier this year we covered the 2015 marketing
opportunities occurring in Q1
,eyecare practice marketingand now we will look at the second half of the year. Don’t be afraid to use some of these ideas in your eyecare practice marketing strategy, even though some of them are a bit wacky! Funny and interesting posts get shared, and can get your brand more awareness than you realize! Things like Throw-back-Thursday (TBT) or posting to Pinterest may seem unnecessary, but it is part of modern culture and leads to success more often than not.

We have picked out a few of our favorites ideas, but you can you view the full list at The Optical Vision Site. Use these ideas to help kick-start your creative thinking and get your patients more involved with your practice! While these are quite a few holidays and events they are not them all, you can always do research and find an opportunity to connect with patients in a unique and memorable way!

Read More