When was the last time you attended an optical tradeshow? This is just one of the questions that you should ask yourself, and your eyecare practice as a whole, when trying to decide if you should attend Optometry's Meeting this June. Optometry's Meeting is an annual show put on by the AOA that offers tons of CE, events, and exhibit hall hours for attendees to get the most out of their trip to the show. It also helps that the show is at one of the coolest cities in the country, Seattle, WA. We've compiled 8 questions to help you decide if this show will be worth your time, and money!
As an eyecare practitioner, you understand the value that you and your staff of professionals offer to the patients in your community, but sometimes it can be difficult to get patients to understand the importance of supporting their local practice. That's why we have created this patient focused article that stresses the importance of supporting local practices, and other local businesses within your community. We hope you will share this within your communities to inspire your patients.
6 Reasons to Support Your Local Independent Eyecare Practice
1. Local Businesses Help Support Your Local Economy
Local businesses put more of their revenue back into the local economy compared to larger chains. The same is true for local eyecare practices. A recent article by the Huffington Post shated an infographic stating that when spending $100 at a local business, $68 goes back into the local economy, compared to spending $100 at a large chain where only $48 goes back into the local economy. In addition, the majority of the taxes you spend locally stay local, meaning that by supporting your local eyecare practice, you are helping fund schools, police, and fire departments. By supporting local businesses, everyone wins from an economic stand point.Read More
The Internet is full of all kinds of information, and it's easy to get sucked into spending countless hours online searching for information that's relevant to you. And you can often spend more time reading through the bad than the good. We understand that, and don't want to waste your time giving you content that won't help you make improvements in your practice.
That's why we have this quick and easy flow chart that you can use to help determine, in less than two minutes, if our optometry eBook is going to be worth your time. Take a look and find out!Read More
Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quick. A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.
Our friends at The Optical Vision Site recently posted, Will Smart Glasses Change The Way We Shop?, to convey the thought that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.
Eyecare Industry News:
Innovation in Augmented Reality
Over the last 30+ years in the eyecare industry, there have been many “trends” that eyecare professionals have ignored as “it won’t effect” them. Think about: 1-800CONTACTS, Big Box Optical, Wal-Mart, One Hour Glasses, Online Optical, and Warby Parker. Each of those brought major changes to the optical industry and many eyecare providers were not listening and adapting to new paradigms.Read More
We've stressed the benefits of online ordering in the past, explaining how it proves to be a better method than the traditional ways of phone calls and fax machines. However, online ordering can also help your office workflow improve drastically if you are using an integrated ordering solution with your practice management solution. Today, we want to highlight some of the benefits that integrated ordering systems offer your workflow.
4 Ways Built-In Online Ordering Helps Your Office Workflow
1. You'll Get the Job Done Faster
Throughout the exam, you enter so much patient specific information into your practice management system, so it doesn’t make sense to re-enter that information when submitting product orders. When you utilize an ordering system that's integrated, or built-in, to your practice management software you can use information already saved in your system to create orders, eliminating the need for duplicate data entry. Being able to create and submit orders faster from your practice management system, will allow you more time to spend with your patients and the ability to offer them better care while they are in your office. Did we mention that orders placed with an online solution get returned 1-2 days faster than with other ordering methods?