Eyecare Industry News: Most Influential Women in Optical Recap

Posted by Megan Ludzenski on Tue, Aug 04, 2015 @ 10:08 AM

VM_MIW_logo_200pxThis month Vision Monday announced their annual special report saluting women in the eyecare industry, and we are proud to announce that one of our own was selected to be featured in this year's edition of Vision Monday's Most Influential Women in Optical. Our Marketing Manager, Janelle Pauli, was selected in the Rising Star category. The Rising Star category is made up of women who are "up-and-comers" in their careers and within their companies or areas within the industry; sharp talents who are on their way towards higher levels of responsibility and influence.

We also want to give a big congratulations to all of the talented women in the industry who were chosen as Honorees in each of the different categories this year! If you want to take a complete look at #HerStory, visit Vision Monday.

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Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Thu, Jul 30, 2015 @ 10:07 AM

Eyecare_marketing_tips_display_-_CopyMonitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your dispensary. Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits. We want to bring back two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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Managing Eye Care: 8 Skills the Best Optical Technicians Should Have

Posted by Janelle Pauli on Tue, Jul 28, 2015 @ 10:07 AM

Whether you are an optical technician looking to beef up your resume, or an OD looking to hire a new tech for your office we've got a list of some of the best traits and skills that the best optical techs possess. While this isn't a one shoe fits all type of thing, and someone with less experience or knowledge might be a better fit for your practice than the best candidate on paper, this list should get you thinking about what you're looking for in a tech, or what you should be doing to beef up your skill set for your next job interview!

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Optical Resources: Motivating Your Staff with Great Company Culture

Posted by Megan Ludzenski on Thu, Jul 23, 2015 @ 10:07 AM

Many practices are always looking for new ways to keep their staff motivated and happy at work. One of the best ways to achieve this long-term is through a company culture that inspires. A company culture is the values, beliefs, symbols, and rituals that a company develops over time. Everything from your mission statement, to your practice logo, and the accomplishments you celebrate contribute to your culture. Your practice culture effects the way you and your employees think, feel, and act in the office. One way to think about a practice culture is tri-fold:

  • Writings: things like mission statements and core values that spell out how your practice should operate.
  • Practices: the behaviors that are common and considered the norm in your practice.
  • Celebrations: the way your practice celebrates special events and milestones in your practice.

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Win Free Hotel Stays for Vision Expo West

Posted by Megan Ludzenski on Wed, Jul 22, 2015 @ 14:07 PM

Are you still deciding whether or not you should attend Vision Expo West this year? What if we told you that you could win free hotel nights for the conference? Our friends at The Optical Vision Site are teaming up with the International Vision Expo to give out free hotel stays. We're reposting the information below, but make sure you check out The Optical Vision Site's orginial post to enter the contest. Good luck!

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