Eyecare Industry News: Have You Seen Patients Using Sightbox in Your Practice?

Posted by Janelle Pauli on Thu, Sep 29, 2016 @ 14:09 PM

Every day new online services are popping up with ideas of making people's lives easier. Today, we're here to give you the scoop on the new web service that you could start hearing about in your eyecare practice, Sightbox. If you haven't heard of it yet, here are some more details on how exactly it works, and how it could affect patients coming into your practice.

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Infographic: Simplifying Your Claims Management with Optometric Billing Services

Posted by Jeff Rezabek on Tue, Sep 27, 2016 @ 13:09 PM

The claims management lifecycle is a complex, painstaking process. While processing electronic claims has reduced phone calls with payers, minimized duplicated data entry, and decreased reimbursement times, it has increased the scale of the insurance claims your biller has to create, track, and manage throughout the lifecycle. Now, if you or your biller are submitting a batch of claims every week while trying to keep up with other claims already in the lifecycle, then you risk reports slipping through the cracks and rejected claims piling up before you even get a chance to correct them.

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You Just Lost Your Optometric Billing Manager, Now What?

Posted by Jeff Rezabek on Thu, Sep 22, 2016 @ 14:09 PM

You thought everything was going great. Your staff got a long with each other, your patients were happy, and business was booming. Then you got the news, your optometric billing manager is leaving your practice. Now, you have to find a replacement before your stack of claims grows even higher.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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Optical Dispensing Tip: How to Sell More Frames and Compete with Online Retailers

Posted by Jeff Rezabek on Tue, Sep 20, 2016 @ 13:09 PM

Selling frames to a patient visiting your practice for a comprehensive exam used to be an easy sell. Now, due to online retailers and show rooming practices, your frame sales to these patients could be falling flat. But, you can boost frame sales by providing your patients with something that online retailers can’t deliver—honest, in-person customer service.

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