When is the last time you physically looked something up in the yellow pages? You probably can't remember; that is because most searches for local businesses today happen online. If your practice isn't optimized for local search, you could be costing your practice tons of new patients.
Local search is when a consumer seeks information online in a specific geographic area, with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.
Optical Marketing Resources: The Importance of Local Search for Your Eyecare PracticeGoogle as a Go-To
Google remains on top as the number one search engine, and their incorporation with Google Maps in search results makes it one of the strongest online GPS systems. The greater SEO you have in your area, the more likely patients are to come across your practice first in their search results.Read More