Optical social media is something that not all practices are taking advantage of, especially as a marketing tool. It is practically free, can reach almost all of your current customers, and can help you acquire new patients. Unfortunately, many ODs do not understand the impact of social media and tend to disregard it as less useful than it really is; they neglect their pages and their followers, which could have a negative impact on their practice. The bottom line is: your patients deserve better than this.
Optical Social Media is Less Effective When You Are…
1) Unapproachable. Social media is meant to facilitate a meaningful connection between people. When your practice creates a profile, make sure you are reaching out to patients and showing that your page is an available, open channel of communication, and that there is an actual person behind the title on your page.
2) Boring. No one wants to follow a practice that is only ever posting boring, information-heavy to self-promoting things. Occasionally posting something irrelevant and just plain funny is okay. You just need to make sure that everything you post will be well-received by your patients. Keep it appropriate, yet entertaining.Read More