6 Faces Every Eyecare Practice Team will Recognize

Posted by Janelle Pauli on Thu, Dec 18, 2014 @ 10:12 AM

We like to take some time away from talking about the important things in your practice like efficiency, software, Meaningful Use regulations, and boosting your profits to remind you that working in an eyecare practice is a fun job! You get to meet all kinds of people all while helping improve their quality of life by providing them with the latest contact lenses and frames.

And as opticians and techs you get to see some of the best faces of your patients as they go through the exam lane. We've picked out a few related faces that we can bet you see on a daily basis in your practice! Did we forget any?

You know, that patient who can't wait for the puff of air during the glaucoma test to be over with.

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2 Eyecare Practice Marketing Trends for 2015

Posted by Sharon Chin on Tue, Dec 16, 2014 @ 10:12 AM

A lot of practices don’t spend a lot of time or effort in marketing their practice. But what most practice owners might not realize is that in order to bring in new patients, and even retain existing ones, is that you need to spend a little on marketing. Just like technology, marketing best practices become outdated very quickly. As we approach 2015, we wanted to give you a heads-up on what we think you should focus on for your eyecare practice marketing.

Make Your Website Mobile-Friendly 

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We’ve talked about the importance of a website all through 2014, but in 2015, we want you to think one step further – optimizing your site for mobile users. In the past couple of years, we’ve seen a drastic increase in online mobile usage due to the increasing adoption of smart phones. A Pew Internet project research shares the following interesting statistics on mobile use in America.

  • 63% of adult cell owners use their phones to go online.
  • 34% of cell Internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
  • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.

If 63% of cell owners use their phones to go online as the study suggests, we can assume that a lot of your site visitors are probably mobile users. Is your current website optimized for mobile viewing? It might be worth reworking your website to make it responsive on several devices. If you already have cool features on your website such as online scheduling or a patient portal, just make sure that your customers can access the same features on their phones.

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Social Media Mishaps Your Eyecare Practice Can Learn From

Posted by Janelle Pauli on Thu, Dec 11, 2014 @ 10:12 AM

The world of social media is a busy, bustling place! From Twitter to Facebook to LinkedIn to Instagram there is a lot of information constantly being shared...which leaves a lot of room for mistakes in the content you're sharing! Just the nature alone of social media itself being an easy avenue to share real-time, quick information can lead to mix-ups, mistakes, and sometimes poor judgment.

We're the first ones to admit that we're not always perfect! So we wanted to put together a few examples of social media mistakes and lessons we have learned over the years. In the end, these mistakes weren't the end of the world, and they made for a good story and more importantly, a learning lesson. Has your practice made any social media mistakes that you've learned from?

Mistakes We've Learned From Over the Years on Social Media

marketing for optometristsMistake #1: Posting links to articles with inappropriate comments

As marketers we spend a lot of time online doing research and finding inspiration. When doing this we sometimes find funny articles that we want to share with our readers to give them a laugh. During the Summer Olympics in 2012 we posted an article on Twitter about funny faces that Olympic divers make. Unfortunately we didn't notice until after posting (and it being pointed out by someone else), that viewers of the original article were posting highly inappropriate comments about the photos. 

Lesson Learned: Be aware of the sources you use

While we didn't directly post or say anything offensive, it reminded us to be aware of the sources that we are using for entertainment and information, and if comments can be made by anyone and are unmonitored to make a note of it to our viewers, or avoid posting the article at all. The last thing that we would want is for our readers to pull up an article on a computer in their eyecare practice, that we posted, that could have language that makes readers uncomfortable.

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Managing Eye Care: Avoiding The "War on Christmas" in Your Practice

Posted by Robert Fallon on Tue, Dec 09, 2014 @ 10:12 AM

The holiday season is upon us and it’s time to start prepping for family gatherings, good food, and white elephant gift exchanges. Tis’ a time for cheer and happiness, but recently the holiday season has brought about a topic of controversy that all businesses must address. We’ve noticed a few conversations pop up online regarding the celebration of Christmas in businesses. And, as an OD and leader of your practice, you need to decide how your practice is going to “celebrate” this December. Understanding the conflict and how it is being handled might help you become neutral in your stance and avoid conflict with the “War on Christmas."

Managing eye careThe frontlines of this “war” have been in the public sector, specifically in public schools. And now, the reach of this controversy has spread to corporations, businesses, and even to your optical practice. In the corporate world many are taking pre-cautionary steps to avoid offense to customers. They instill the tagline “happy holidays”, not due to religious beliefs, but in order to be inclusive and welcome as many dollars, or rather people, into their stores. The “politically correct” transition must be done carefully, especially on such a grand scale, as corporations don’t want to hurt their revenue from the one billion dollar commercial impact season shopping has. So, while using happy holidays is not necessarily anti-Christmas, it does seem to be pro-business, and as OD’s the last thing you want in your optical practice is to be anti-business, right?

Managing Eye Care: How to Avoid the Christmas Controversy in Your Eyecare Practice

We aren't here to say there is a right or wrong way to handle this in your eyecare practice, we are just curious how practices out there are handling it, and want to get the conversation started! Is your eyecare practice taking a neutral stance in order to avoid conflict with patients, or even staff members? Playing Christmas music, having a big red Santa in the lobby, or going all out and installing a nativity scene, can all be considered offensive to certain people’s beliefs and should be addressed, rather than ignored.

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The Articles our Readers Loved in 2014 | Optical Dispensing

Posted by Janelle Pauli on Thu, Dec 04, 2014 @ 10:12 AM

optical dispensing2014 has been a really busy year for us, and we're sure it was no different for you. So we wanted to go ahead and bundle up our readers' favorite blog posts from this year so that, in case you missed any, you can read them all with just a few clicks. A few of our popular posts were from us, and a couple from our friends at The Optical Vision Site, so make sure you check out their blog too!

There seems to be a trend that our readers like getting advice on eyecare practice marketing, but we want to hear from our readers exactly what they hope to see from us in 2015. So take our quick survey to tell us what information you want to see, and you will be entered into a drawing for a $50 gift card! But in the mean time, check out our 5 most popular articles from the year.

5 Articles about Optical Dispensing that Our Readers Loved in 2014

7 Pieces of Optical Dispensing Advice to Ignore in 2014

Sometimes when searching the Internet for information you can be overwhelmed with too much material to sort through. That's why we thought it would be helpful to put together the advice that you should ignore in 2014 when it comes to optical dispensing. So, just remember when you're reading, to ditch these 7 pieces of advice!

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