6 Things Patients Hate about Your Optical Social Media

Posted by Kate Nabinger on Thu, Sep 18, 2014 @ 10:09 AM

Optical social media is something that not all practices are taking advantage of, especially as a marketing tool. It is practically free, can reach almost all of your current customers, and can help you acquire new patients. Unfortunately, many ODs do not understand the impact of social media and tend to disregard it as less useful than it really is; they neglect their pages and their followers, which could have a negative impact on their practice. The bottom line is: your patients deserve better than this.

Optical Social Media is Less Effective When You Are…

1) Unapproachable. Social media is meant to facilitate a meaningful connection between people. When your practice creates a profile, make sure you are reaching out to patients and showing that your page is an available, open channel of communication, and that there is an actual person behind the title on your page.

2) Boring. No one wants to follow a practice that is only ever posting boring, information-heavy to self-promoting things. Occasionally posting something irrelevant and just plain funny is okay. You just need to make sure that everything you post will be well-received by your patients. Keep it appropriate, yet entertaining.

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Benchmarks Your Practice Should Monitor | eBooks for Eyecare

Posted by Sharon Chin on Tue, Sep 16, 2014 @ 10:09 AM

Are you both the doctor and CEO of your practice? Spending time on your patient’s health is important, but what about the health of your practice? In our latest addition to our library of eBooks for eyecare, we show you how to take care of the financial health of your practice.

Benchmarks_ebooks_for_eyecareWe’ve teamed up with industry veterns, Gary Gerber and Steve Sunder, to put together the 8 most important benchmarks your practice should monitor. Use the benchmarks to compare your practice's performance against the other eyecare practices in the country! Here are some of the industry benchmarks you’ll find in the eBook:

  • Gross Revenue Per Patient
  • New Patient Growth Per Year
  • Inventory Turn Rates
  • Chair Cost

Check out the rest of the benchmarks in the eBook! We’ve even included a downloadable Excel workbook that does the calculations for you. Simply plug in the numbers and we’ll tell you how well your practice is doing!

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Optical Resources: How Going to A Tradeshow is Like High School

Posted by Sharon Chin on Thu, Sep 11, 2014 @ 10:09 AM

Going to a tradeshow can be hectic; in fact, it can feel a lot like being in high school again! With Vision Expo West right around the corner, we thought that we’d give you some optical resources that can help you with managing your schedule at the tradeshow as well as take you down memory lane to relive some high school memories!

Optical Resources that Can Help You Survive Going to a Tradeshow  

Optical_resources_Vision_Expo_West

Sitting at the popular table

Being popular feels good and sitting at the popular table raises your social status among your peers. At Vision Expo, you have plenty of chances to be at the popular booths! There will be celebrity appearances at the show and you’re sure to find a crowd at these booths. Mix and mingle with the populars and get a picture and autograph. It’s sure to make going to the tradeshow a lot more fun!

Hanging out with your friends

School just isn’t the same without your friends! In fact, most of us will likely say that the best part about going to school was seeing your friends! Going to a tradeshow might be all work, but it can be made fun when you’re meeting up with people you know! Utilize social media to see who has checked into the event and are tweeting about it!

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Meaningful Use Criteria for ODs: Get Up to Speed with the Latest News

Posted by Janelle Pauli on Tue, Sep 09, 2014 @ 10:09 AM

When it comes to all of the new government regulations surrounding healthcare, your practice is constantly being hit with changes to processes and rules. It's hard to keep up with all of the updates, and it takes time away from the time that you want to be spending with patients, not running over the latest Meaningful Use criteria rules and regulations.

Recently, there have been changes made to The Meaningful Use Incentive Program. As you know, these changes can get pretty technical, so if you want all of the details you should check out this document, otherwise, we're going to try and sum it up for you. The new Meaningful Use rule ultimiately gives more flexibility to providers who are unable to fully implement a 2014 Certified EHR software for a reporting period in 2014, and the start of Stage 3 has been pushed to 2017 at the earliest.

Recent Changes Affecting Meaningful Use Criteria for ODs

Because so many eligible professionals were unable to implement a 2014 certified EHR in 2014 due to vendor's not being able to provide proper software, updates, or training, the rules have been changed so that eligible professionals have more flexibility to use both 2011 and 2014 Certified EHR systems to attest to Meaningful Use this year. We've broken down 5 scenarios that you might find yourself in:

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Take A Bird’s Eye View of Your Optical Ordering

Posted by Kate Nabinger on Thu, Sep 04, 2014 @ 10:09 AM

Today, we are going to take a minute to kill two birds with one stone, with a talk about optical ordering and your common optical dispensary patients all in one blog post! A while back we collaberated with Vision Monday to create this awesome infographic poking fun at the customers you see in your practice day in and day out. It might be time to think about how your ordering methods could be affecting your customers!

How Your Optical Ordering Methods Could be Affecting Your Customers

Using a fax-machine or phone to place your orders is for the birds! In today’s technologically diverse world, if you are still calling in orders (or faxing), you are wasting time and risking inaccuracies that will upset your patients when they receive their products.

You have several common types of customers, all of whom have very distinct personalities, needs, and tendencies. We have outlined each of them in this infographic, and foreshadowed what kind of behavior you can expect from them.

For example, the Duck brings all her ducklings in to get new frames all at once. She is patient, and kind. However, imagine how bad it would be if you phoned of faxed in her order and important details on her order are missed. Her ducklings would be without glasses for however long it takes for you to clean up the mess! Not to mention all the other birds roosting in the dispensary—the duck is at least nice, imagine if it had been the cuckoo or the woodpecker!

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