3 Tips For Recruiting Top Talent For Your Optometric Practice in 2018

Posted by Jeff Rezabek on Thu, Dec 07, 2017 @ 15:12 PM

Recruiting qualified individuals for your optometric practice is vital to ensuring that your practice runs smoothly and your patients are treated with the care that they deserve. But recruiting can be a long, complicated process that may result in selecting a bad candidate for the role. If the candidate isn’t the right fit, you might add to the stress of your optometric practice which could result in higher turnover rates.

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5 Tips To Reduce Stress In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Dec 05, 2017 @ 15:12 PM

The end of the year is a stressful time for people in the eyecare industry. In addition to the stress caused by the holidays, eyecare professionals also have to deal with an increase of patients attempting to use their vision benefits before the end of the year. This increases your schedule, your workload, and your stress.

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5 Ways New Technology Will Improve Your Eyecare Practice in 2018

Posted by Janelle Pauli on Thu, Nov 30, 2017 @ 14:11 PM

Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace technology to the fullest and can't wait to get the next new gadget or software, while others are slower to adopt and adjust processes they have in place. Wherever your practice falls on this spectrum, there are probably several different areas where you could make technology improvements in your practice.

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Getting Your Optometric Practice Involved With Giving Tuesday

Posted by Jeff Rezabek on Tue, Nov 28, 2017 @ 15:11 PM

Yesterday, consumers spent over 6 billion dollars online making it the biggest online shopping day in US history. Flowing the three  days dedicated to shopping comes a day to give back. Although it’s a relatively new event, Giving Tuesday has raised 177 million dollars.

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Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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