You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.Read More
Your schedule is probably packed with patients wanting to get a comprehensive exam before they head back to school. While this is a busy time for your optometric practice, taking a bit of extra time before each appointment to pull benefits will not only help you earn more money, it could also benefit your patient.Read More
In the eyecare industry, online retailers are constantly disrupting the market and pressuring ODs and optical dispensaries to adapt to the pressure in order to keep up. The industry standard for optical capture rate is 60%. Unfortunately, online retailers are making it more challenging to meet that number with their low prices. While your in-house dispensaries benefit from being able to provide individualized, expert care to ensure a patient’s Rx order is accurate, many online retailers are creating brick and mortar stores to further disrupt the industry.Read More
An optical dispensary in your optometric practice can assist in building revenue for your practice. However, you need more than just frames to run a successful optical dispensary; you need an optician. Unfortunately, along with other roles in your optometric practice, there can be a high turnover rate for opticians.
And, with the added pressure from online frame retailers disrupting your optical dispensing sales, how do you manage when you’re short an optician? This post offers a few options for managing your optical dispensary when you’re short an optician.Read More
The eyecare industry is heavily regulated with rules that help improve the quality of care a patient receives from your optometric practice. While these rules are in place to protect a patient, they can also cut into your revenue. Even worse, the stress of choosing the right procedure code, avoiding an audit, and the frustration of an audit could affect your decision-making and impact the quality of care you administer to patients.Read More