Summer has officially come and gone and it's time to start thinking about eyewear trends for the fall and winter month. Cat eye glasses are a big yes in this season's optical trends. With the help of our friends at The Optical Vision Site and Optical Vision Resources we've got a photo post full of some of the best cat eye glasses around! And if you haven't visited The Optical Vision Site or Optical Vision Resource you should really check them out as they have some of the best content out there for everything optical from eyewear trends to marketing ideas to optical events and much more!Read More
With Halloween right around the corner it's easy to be a little jumpy and get spooked around every corner. So with Halloween giving you all the scares that you need you shouldn't be scared by your optical ordering habits too! We've come up with a list of 5 terrifying optical ordering habits that you should get rid of in your practice. Bad ordering habits create more work for your team and slow down the entire workflow in your office.
Quit Scaring Your Staff and Ditch These Bad Optical Ordering HabitsPicking Up the Phone to Track Your Orders
Your office staff spends enough time on the phone with patients, so help them avoid spending time on the phone with suppliers! If you're using VisionWeb's ordering solution to place your optical orders you're able to track pending orders, processed orders, and everything in between with a few clicks of the mouse. That way, if a patient calls requesting the status of their order, you can stay on the line with them while you track the order, instead of hanging up to call the lab only to have to call back the patient again after you're able to track it's status.Read More
Today, more and more people are turning to the Internet to get information about products and services they are interested in. And with popular review sites, like Yelp, it has become even easier for customers to give feedback about any business, both good...and bad. And whether you're receiving good or bad reviews, there's an appropriate response for handling each one.
Bad reviews can be hard to deal with. After reading something bad about your practice it's easy to get defensive about the situation, and you may be even more frustrated if the review is a one sided version of the whole story. But, the bad review is out there and responding negatively will only draw more attention. So, how do you handle a bad online review? We've got a few tips of what you shouldn't do when dealing with negative reviews!
Optical Resources and Advice to Ignore When You Get a Negative Online Review
Don't Become a Part of the Conversation
The number one thing not to do - ignore the bad review. If you have the opportunity to publicly respond to the issue at hand, you should. That way, potential customers who read the review know that you're responsive and are looking for ways to help resolve the issue. While it's important to address the problem with a response to the bad review, the next step is to take the conversation offline so that both parties can express their concerns and agree upon a solution without bringing in more attention.Read More
Halloween may scream commercialism to many these days, but I still find it the spookiest time of the year. Scary-looking masks and haunted houses scare me even though they aren’t real. But what a lot of doctors fear in their office is very real. Terrifying EHR software that doesn't work can be a real obstacle to running your practice efficiently. Don’t let your EHR scare you! If your system is showing the following signs, it’s time to switch your EHR.
Why Your EHR Software Might be Scaring YouIt has an Ugly Interface
Like a scary mask, a bad interface can be a fright! Even if the software has all the perfect functions, a complicated and cluttered interface can make it hard to find critical data resulting in more time taken to complete an exam or even an inaccurate diagnosis. EHR software these days can do so much for your practice. But there’s no need to compromise form for function!Read More
As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a daily schedule, but you're also trying to manage a business. Successfully doing both can be tricky, and a lot of work. It's important not to just go through the motions, but to really monitor where your practice is succeeding and failing.
Today, we're going to take a look at one important benchmark that you should be paying attention to as least on a yearly basis, New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful business. While it may seem like you're seeing new patients weekly, what about your existing patients that you haven't seen all year?
How to Calculate New Patient Growth Per Year