Eyewear Display Tips | Eyecare Practice Marketing

Posted by Sharon Chin on Thu, Jan 29, 2015 @ 11:01 AM

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection. Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and gives your practice some personality in décor! We know that not all of us have the eye for design, and your practice might not have the budget to hire a professional service to revamp your practice space. So today, we’ll show you some quick tips on visual merchandising to boost your eyecare practice marketing!

Eyecare Practice Marketing Tips on Eyewear Display

Eyecare_marketing_tips_display_-_CopyThere are 2 main things you want to consider when displaying your frames: organization and security.

Organization: There are a couple of ways you can organize your frame selection. Common ways include organizing by style, gender, age, and brands. A fun way to help your customers pick out a style is by featuring a section of your display on popular, or best-selling frames. Keeping up with current trends is important when purchasing your frames and you can pick a frame or two that is expected to be trendy this season to feature. A great resource to check out for frame fashion trends is Eyecessorize and their blog!

Sunglasses can also be a featured item. Most patients come in for glasses, but sunglasses aren’t just side sales. Magic Design advises, “If you want to make a difference in your bottom line sales of sunglasses, you must make a difference in the way you show your sunglass merchandise. Create a “sunglass boutique” area in one corner of your dispensary. Use wood flooring or other complementary floor treatment to set apart this “boutique”."

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Eyecare Practice Efficiency: What's Causing Your Staff Turnover?

Posted by Megan Ludzenski on Tue, Jan 27, 2015 @ 10:01 AM

It can be tempting to shrug off high staff turnover, crediting it to a bad batch of hires, but if turnover is becoming a prevailing problem, the fault might lay within your practice. Experts say that finding and training a replacement employee can cost upward of twice the employee's salary, so if you're constantly hiring new staff, you could be hurting your eyecare practice efficiency, and your budget more than you realize.

Before you can start to solve the problem, you need to find out if one even exists. To calculate your turnover rate, divide the number of employees who left your practice by the total number of employees you started the period with, and multiply by 100. This percentage is your employee turnover rate.Acording to the Bureau of National Affairs, the average employee turnover rate is 0.7 percent per month. If your practice is surpassing the national average, it might be time for a change. We have several questions you can ask to determine what might be causing your staff turnover.

7 Questions to Ask Yourself in Order to Decrease Staff Turnover and Boost Eyecare Practice Efficiency

Are you hiring the right people from the start?Hiring tips for optometrists

The answer to this question is the most important regarding staff turnover. You should be checking more than a potential employee’s skills to see if they are the right fit for your practice. Determining whether or not an employee will fit in with the culture of your practice is critical. Someone who doesn’t match a company’s culture likely won’t last long. Finding a staff member who will fit in with the rest of your eye care team not only increases the chance that they will remain with your company long-term, but it also enhances the efficiency of your practice by boosting teamwork!

Are you doing your part to strengthen employee engagement?

We can’t stress enough how vital a positive work environment is. If you’re not showing your staff how much you appreciate their hard-work, then chances are they won’t feel compelled to work hard! Some ideas for strengthening engagement are to encourage your employees through peer-recognition programs, or monthly memos that outline achievement. However, don’t fall into the trap of patting everyone on the back for a job well-done. The goal here is to highlight those employees who are going above and beyond, while encouraging others to do the same. Employee engagement can come in an array of forms - never underestimate the power of a hand-written thank you note!

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How to Win The Fight Against Online Retailers in Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 22, 2015 @ 10:01 AM

Your competition in the eyeglass market is growing with each new online retailer.
While Warby Parker is optical shopprobably your biggest online competition, there are plenty of other companies who have entered the space including brands like BonLook, Lookmatic, Eyefly, and many more. The biggest appeal consumers see to using these online sites is more often cost, and trend.

Warby Parker has upped their game and now has 7 brick and mortor storefronts and 6 showrooms nationwide. Warby Parker's marketing has dubbed Optometrists as the "greedy middle man", making their bottom-of-the line frames even more appealing to consumers. Truth is, most consumers aren't aware of the total value package they receive when purchasing their frames and lenses, in your optical shop, from a licensed optician. That's why we think that patient education is your biggest weapon for competing with the online retail giants. 

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Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Jan 20, 2015 @ 10:01 AM

optical_social_mediaSocial media is everywhere. You see it during sports events, commercials, restaurants, church, and pretty much anywhere else you go nowadays. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses. Any business that isn’t present online is missing out big time, as most customers will go straight to the Internet for any information they need. Even your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

So what makes a Facebook page great? In truth, there is no template or “best” way to organize your practice’s Facebook page. Each page is unique in the sense that when you post on your business page, you’re contributing to your own digital footprint and personal brand. So, when deciding how to set-up or improve your Facebook page, realize it’s up to you and how you want to convey your own brand. Use these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online!

Marketing for Optometrists:
6 Best Practice Facebook Models that Succeed

Complete Eye Care for Online Scheduling

Apps and tabs are now integrated and easy-to-use on Facebook pages. If you’ve been in the social media world for a while, having an appointments tab on your optical practice page is a great place to start beefing up your presence. Online scheduling helps give new, and existing, patients a simple and prompt way make online appointment requests. Complete Eye Care is an optical practice that taken advantage of this. They’re utilizing an add-on app to help ease the process of scheduling an appointment, and allowing for more efficiency among staff. Giving multiple outlets to schedule, or request appointments helps keep customers happy!

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[Tips for ECPs] Maintenance: The Silent Killer

Posted by Sharon Chin on Thu, Jan 15, 2015 @ 10:01 AM

We know that your practice can get busy and even hectic on some days. But with your overwhelming schedule, have you neglected your practice’s maintenance? Does it look clean and new, just like when you first opened your practice? If not, you could be losing your customers very soon!

Today’s post comes from John Seegers at Optician Works, a complete, online training program for all levels of eye care professionals. His website helps aspiring opticians as well as practices that need help with the new hire training blues. And today, he’ll help get your practice in shape. Look out for a checklist at the end of the post. You’ll need it to see if your practice needs maintaining and fixing.

Practice Maintenance Tips for ECPs and Their Practice

Kurt Vonnegut, my favorite author, wrote, “Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.”

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