3 Unrealistic Expectations to Have During Optical Software Go-Live

Posted by Sharon Chin on Tue, Sep 30, 2014 @ 10:09 AM

You’ve been waiting for this moment…your practice is heavily invested in new optical software, you and your staff have trained so hard with the new system, and your practice is finally ready to go-live. We hate to tell you this, but EHR implementation can be rough for your entire practice, so you can’t go into it with unrealistic expectations! Today we'll go through 3 of the most common unrealistic expectations doctors, and staff, have when going-live with their new software. 

Everyone Getting Used to Electronic Records Optical_software_go_live_expectations

“My staff took the training! They should know what they are doing!” – that’s unrealistic to expect from your staff. You have to understand that changing up what your staff is used to doing can be overwhelming for them, especially those that have gotten so used to paper records. Instead, try taking the following suggestions for a slower transition.

  • Chart only new patients electronically while the patient is in the office. The established patients can be entered at the end of the day, then slowly increase volume of electronically charted patients.
  • Chart only particular kinds of exams electronically with the patient present, i.e. only comprehensive exams, or only CL Fittings, then increase to include more exam types.
  • Chart one patient per day electronically with the patient present, and increase as you go.

It’s also important to communicate regularly. Just because you’re ready to go-live doesn’t mean that your staff won't have new questions or even suggestions to make things better. Conduct regular meetings to get everybody on the same page. They don’t have to be long, but you should use these meetings to encourage your staff to ask questions and to ask for help when needed.

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Optical Dispensing: Why Your Patients See Buying New Frames as a Chore

Posted by Kate Nabinger on Thu, Sep 25, 2014 @ 10:09 AM

Picking out new glasses is an experience that affects everyone a little differently. Just like shopping for anything else, sometimes it is a stressful and drawn out process, and other times you find exactly what you want, right away. Usually the former, your patients don’t always want to be shopping for frames when they have to. We did a survey and found that approximately half of those interviewed enjoy mixing things up, but that leaves 50% who view new glasses as a chore- at best. 

So, what makes them feel this way? Is it the sense of immediacy to purchase, adjusting to a new prescription, or choosing glasses that fit their face? In order to improve their experience you have to know exactly what they do not like. We took they survey to the next level and found the top four reasons why your patients hate buying new glasses, and how you can improve your optical dispensing to enhance their experience in your practice.

CHART

How to Improve Customer Experience in Your Optical Dispensary

Primarily, price. Glasses can be expensive, and sometimes it is difficult to discern exactly what the cost for the customer will be. How much is insurance going to cover? Is your office offering any deals at the moment? How much are the frames and lenses, and are there cheaper options? Breaking down the price and explaining it in a way that shows the true value of what your patient's will be receiving  calms their nerves and makes the processes a little easier. 
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What You Might Have Missed at Vision Expo West

Posted by Janelle Pauli on Tue, Sep 23, 2014 @ 10:09 AM

Fresh off the plane from Vision Expo West in Las Vegas and we wanted to share a quick recap in case you missed it. The show in Vegas is always fun (and tiring), and we had a great time meeting up with everyone who stopped by the booth! So, what were we doing to keep ourselves busy at the show? Read on to find out!

The Vision Expo West Recap for Anyone Who Missed It

Software Demos

The main attraction in our booth was Uprise, our cloud-based practice management & EHR software. If you were at the show and got the chance to stop by the booth and see Uprise for yourself we encourage you to download our eBook, The Ultimate Buying Guide for Practice Management Software, to help you sift through all of the different software options you saw at the show. We know that making the switch to a new system is a big investment for your office so we want to make sure that you have all the tools and resources to help you make the right decision!

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6 Things Patients Hate about Your Optical Social Media

Posted by Kate Nabinger on Thu, Sep 18, 2014 @ 10:09 AM

Optical social media is something that not all practices are taking advantage of, especially as a marketing tool. It is practically free, can reach almost all of your current customers, and can help you acquire new patients. Unfortunately, many ODs do not understand the impact of social media and tend to disregard it as less useful than it really is; they neglect their pages and their followers, which could have a negative impact on their practice. The bottom line is: your patients deserve better than this.

Optical Social Media is Less Effective When You Are…

1) Unapproachable. Social media is meant to facilitate a meaningful connection between people. When your practice creates a profile, make sure you are reaching out to patients and showing that your page is an available, open channel of communication, and that there is an actual person behind the title on your page.

2) Boring. No one wants to follow a practice that is only ever posting boring, information-heavy to self-promoting things. Occasionally posting something irrelevant and just plain funny is okay. You just need to make sure that everything you post will be well-received by your patients. Keep it appropriate, yet entertaining.

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Benchmarks Your Practice Should Monitor | eBooks for Eyecare

Posted by Sharon Chin on Tue, Sep 16, 2014 @ 10:09 AM

Are you both the doctor and CEO of your practice? Spending time on your patient’s health is important, but what about the health of your practice? In our latest addition to our library of eBooks for eyecare, we show you how to take care of the financial health of your practice.

Benchmarks_ebooks_for_eyecareWe’ve teamed up with industry veterns, Gary Gerber and Steve Sunder, to put together the 8 most important benchmarks your practice should monitor. Use the benchmarks to compare your practice's performance against the other eyecare practices in the country! Here are some of the industry benchmarks you’ll find in the eBook:

  • Gross Revenue Per Patient
  • New Patient Growth Per Year
  • Inventory Turn Rates
  • Chair Cost

Check out the rest of the benchmarks in the eBook! We’ve even included a downloadable Excel workbook that does the calculations for you. Simply plug in the numbers and we’ll tell you how well your practice is doing!

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