Madhu Singh

Recent Posts

Do Freebies Bring Business to Your Optical Practice?

Posted by Madhu Singh on Thu, Apr 18, 2019 @ 11:04 AM

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

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New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

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NEW WEBINAR: Turn Your Denials to Dollars

Posted by Madhu Singh on Tue, Apr 02, 2019 @ 08:04 AM

When your claims are denied, it's easy to grow frustrated if the error or solution aren't obvious. However, it's worth your time and energy to fix denied claims, document the process, and reduce your denial rate for the future. 

Let us help you review your workflow, identify your common denial reasons, provide our flowchart of solutions, and get money into your practice's pocket.

Shane Shepherd, our Sr. Insurance Sales Manager, will answer your most urgent insurance questions and host our live webinar, Denials to Dollars, on April 5th at 12pm CST. Register for the webinar.

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Why Relationship Marketing Will Change Your Optometry Practice

Posted by Madhu Singh on Tue, Mar 26, 2019 @ 14:03 PM

Making sure that you understand the needs, desires, and motivators of loyal patients can help you boost retention in your optical practice. As little as 5% increase in customer retention could lead to over 25% more company revenue (Reichheld, 2000). That's why we want you to focus on your existing patients before investing money into outbound marketing campaigns.

Developing a strong foundation with your patients starts with delivering excellent patient care, but can be nurtured though rewards, feedback loops, and patient-centric content. We'll show you how to delight your customers and dabble in relationship marketing in your optometry practice below.

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2 Things Every Practice Should Outsource

Posted by Madhu Singh on Thu, Mar 21, 2019 @ 14:03 PM

Your optometry practice does it all.

From managing payroll and accounting to digital marketing and hiring, you probably feel stretched thin during the busy season. In order to spend the majority of your time providing your patients the best care and attention possible, you might need to outsource some of your responsibilities.

Depending on the size and needs of your practice, most of your responsibilities need to be done in-house. However, there are a few areas where you can trust external experts to take over. Sometimes, it even saves you money and boosts patient care in the long-run. Keep reading to find out 2 areas where outsourcing can be beneficial to running your modern eyecare practice.

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