Madhu Singh

Recent Posts

Why You Should Separate Your Insurance Billing from Your Optometric Practice Staff

Posted by Madhu Singh on Thu, Sep 13, 2018 @ 09:09 AM

If you currently have a biller or split out insurance billing amongst your small staff, ask yourself if you're happy with your claim denial rate. Is your biller a bit overwhelmed with work? Does your small staff feel stretched thin because they're required to wear multiple hats? These are a few reasons that having your staff handle insurance claims might slow down your revenue stream.

Outsourcing your claim management can save you money in the long-term, keep your staff focused on patient care, and give you peace of mind. Read on to discover more benefits to separating your insurance billing from your eyecare practice's staff.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Thu, Sep 06, 2018 @ 10:09 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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Hiring & Training Newbie Opticians in Your Practice

Posted by Madhu Singh on Thu, Aug 30, 2018 @ 11:08 AM

Opticians spend almost as much time with patients as the ODs. Hiring a new optician can be nerve-wracking, especially if the candidate is new to the profession. However, with the help of practice management technology and our expert tips, you can set your new hires up for success before they start. 

Well-executed training and on-boarding can help make sure your practice's profits and productivity don't suffer from the transition. No matter if your new hires have limited eyecare experience or are seasoned opticians, we've rounded up the best advice, methods, and tools to make sure your new hire fits seamlessly into your practice in no time.

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Eyecare Practice Marketing: Eyewear Display Inspiration

Posted by Madhu Singh on Thu, Aug 23, 2018 @ 10:08 AM

Visual merchandising creates a pleasant environment for your patients, draws in people walking by your practice window, and sparks social media engagement. We've mentioned the importance of designing your eyecare practice, but now we want to show you where you can source ideas and materials to build your own displays.

With these eyecare practice marketing tips, we can show you how to develop a compelling brand image for your eyecare practice. The Optical Vision Site has got some great resources to share, and we hope to see more practices decorated with these fun and conversation-starting eye themes!

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How to Design Your Practice Like Apple Designs Products

Posted by Madhu Singh on Thu, Aug 09, 2018 @ 10:08 AM

Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist product design for maximum consumer appeal. With the aim of being user-friendly and streamlined, they focus on creating a product most consumers would find easy to navigate and visually appealing. How could you apply those principles to the design of your optometry practice?

Apple's mentality can transform the workflow, interior design, and frame board management of your practice quite easily. If you keep the patients' experience at the forefront of your mind, you could achieve the simplistic but nuanced aesthetic that patients respond well to. Read more for a detailed look into how you might attract more people to your products and boost sales like Apple.

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