Madhu Singh

Recent Posts

The Ultimate Guide to Optometry Marketing in the US

Posted by Madhu Singh on Thu, Nov 15, 2018 @ 13:11 PM

When you think about marketing in terms of optometry, you probably imagine flyers or advertisements to attract patients to your practice. However, marketing also includes how your optical team positions your products, understands the desires and motivations of your existing patients, and builds your digital presence

For every facet of marketing, we have created blog posts to report on competitor trends, provide solutions to common hurdles, and step-by-step guides to growing your practice.

With over 7 years of research, insight, and engagement in the optical marketing space in the US, we're sure we have resources to answer all of your burning questions. Read on to see all our information on how to get a handle on successfully marketing your practice to local patients and growing your profits.

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NEW Insurance Revenue Kit for ODs

Posted by Madhu Singh on Tue, Nov 13, 2018 @ 11:11 AM

When it comes to claim management, there are many niche terms, coding, processes, denial reasons, and information to know. We have created ebooks to help you make more money on your claims, compiled the top reasons your claims get denied, and provided you with plenty of tips on optometric billing through this blog.

However, we wanted you to have our most valuable pieces of information as well as bespoke worksheets and graphs in one place so you can adopt the best vision claim management solutions in 2019. Therefore, keep reading to receive our full Insurance Revenue Kit for ODs.

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Creating a Senior Friendly Eyecare Practice in a Modern World

Posted by Madhu Singh on Thu, Nov 08, 2018 @ 11:11 AM

Baby boomers are retired or retiring and experiencing an increasing number of vision-related issues and diseases. Of course, this might mean more frequent visits to an optometrist, but it also means they have different needs than those with younger, healthier eyes.

You'll want to make sure seniors feel comfortable and cared for in your office, especially over the next decade. Maintaining a senior-friendly eyecare practice starts with making it accessible for wheelchairs, but also involves changing your communication style, training your staff, and supplying the right products.

Read on to see how you can cater toward seniors without losing your eyecare practice's modern edge.

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Retargeting Captures Eyecare Patients' Attention

Posted by Madhu Singh on Thu, Nov 01, 2018 @ 11:11 AM

Have you ever browsed an online store, clicked on a few items that you didn't end up buying, and started seeing ads for those items on websites you browsed afterwards? You were the target of retargeting campaigns.

Retargeting campaigns are becoming increasingly common for ecommerce and search-driven business because they lead to higher average click-through rates. If a large chunk of your eyecare patients are finding you online, you might want to invest in retargeting ads for your optometry practice as well.

Let us teach you about how remarketing works, setting up a campaign for your practice, and measuring the success of its performance in this blog post. Happy marketing!

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Earn 1 CE Credit with this Free ABO Approved Course

Posted by Madhu Singh on Tue, Oct 30, 2018 @ 11:10 AM

We know ODs want to get their CE credits in the most convenient way possible. How about getting them online for free?

20/20 Magazine offers a range of courses, most of them cost a nominal fee while some are completely free. We've linked our favorite free courses below to make life easier for you. The best thing is that these courses are short and digestible, so you can chip away at your CE credit goal on your busy schedule.

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