Shawn Salter

Recent Posts

Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?

Posted by Shawn Salter on Tue, Jan 08, 2013 @ 08:01 AM

A lot of businesses, ourselves included, are active on both of the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on both. But, should we be doing that? Managing both? When you think about business solutions, you typically chose one - the one that is the best suited for your needs or delivers the most value - right? So why not do that here, in the social networking realm? Which one is more valuable? We think it's hard question to answer. Even though both are social networking sites, they are really quite different from each other. We interact with different types of people, all equally important to us, on each different platform. So we're not ready to abandon one and focus solely on the other, but we are interested to see how this all evolves.

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Top Tools For Making Incredible Infographics | Eyecare Resources

Posted by Shawn Salter on Tue, Jan 03, 2012 @ 09:01 AM

infographicRepost from the Optical Vision Site:

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GUEST POST: The Job-Seeking Status of the Fully-Employed

Posted by Shawn Salter on Tue, Nov 08, 2011 @ 10:11 AM

Local Eye Site I was recently read a report by The Adler Group and LinkedIn's Recruitment Insights team titled “The Job-Seeking Status of the Fully-Employed.”  The whitepaper included metrics from a survey they conducted in September of 2010 seeking a better understanding of the job seeking behavior of professionals in the U.S.

83% (4,543 people) of the respondents in the survey categorized themselves as “fully employed,” but not “self-employed.”  The whitepaper then made the statement that “this is the group most companies want to target for hiring purposes.”  We'll pause here because it's important to note that there wasn't anything in the study that backed this statement statistically, it was just an assumption on the part of the writers.  An assumption most likely steeped in experience, but an assumption never the less.  It is a popular notion that the fully-employed are the most desirable candidates, and a fact that the unemployed have more difficulty finding work than the already employed, but it's worth considering, do the fully-employed always make the best candidates?  My experience is that more times that not, but certainly not an absolute.  I'll let you ponder that question, and we'll move on to other findings of the study.
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Social Media Optical Practice: Avoiding Bad Advice

Posted by Shawn Salter on Tue, Nov 01, 2011 @ 11:11 AM

Social Media Optical Practice

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Referral Program Marketing for Eye Care Practices

Posted by Shawn Salter on Tue, Oct 25, 2011 @ 10:10 AM


referral programsIt seems like since the dawn of marketing that referral programs have been around. After all, we know that a friend's recommendation is the strongest marketing message a business can generate. And your customers are likely to talk about the service they experienced at your business anyway, so why not reward them for referring a new customer to you?

Here are some of the biggest benefits that we've found from referral marketing programs:

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