Social Media in Eye Care: Should You Get on YouTube?

Posted by Shawn Salter on Thu, Oct 13, 2011 @ 11:10 AM

When thinking about social media in eye care, we have always been big fans of YouTube. So when our friends at The Optical Vision Site shared this awesome article and infographic about it, we had to share it with you too! Here's the post:

I will be honest with you, we have a YouTube Channel and don't really use it.  Neither Shirley or I have the patience, time or interest to mess around and edit YouTube Videos. It takes alot of time. But as you can see, it is an incredible and viable option for eyecare professionals. So if you are like us and don't want to mess around with it. Check out EyeCare Video who ‘takes the pain away so you can get some presence on YouTube'

Click the image to enlarge

YouTube in Opticalsocialmediasonar.com

YouTube Video Upload Statistics

  • 35 hours of video footage is uploaded to the site every minute.

  • Over 13 million hours of footage was uploaded in 2010. I

  • More video is uploaded every 60 days than the three major US television networks produced in 60 years.

  • Each week, YouTube receives the equivalent of 115,000 full-length feature films in uploads.

YouTube Demographics

  • 70% of YouTube traffic comes from outside the U.S.

  • YouTube is localized in 25 countries across 43 languages.

  • The base age demographic for YouTube is 18-54.

YouTube Views/Usage/Content

  • Over 2 billion videos are viewed every day.

  • YouTube Mobile gets over 100 million views per day.

  • In 2010, there were over 700 billion video playbacks.

  • There are 7,000 hours of full-length movies and television episodes available on YouTube.

Monetization & Copyright On YouTube

  • 2 billion video views per week are monetized

YouTube & Social Video

  • Over 5 million people have found and subscribed to a friend's channel using YouTube's friend-finding tools.

  • Every auto-shared tweet results in six new YouTube.com browsing sessions. Twit

  • More than half the videos on YouTube have been rated or commented on by users. That might sound low… but when you consider how many videos toil away with little-to-no views (far more than the number that go viral), it makes more sense.

  • Over 4 million people are connected and auto-sharing to at least one social network.

  • Every day, millions of clips are “favorited” and millions of subscriptions occur.

Source: YouTube Statistics: 25 Jawdropping YouTube Facts, Figures & Statistics http://www.reelseo.com/youtube-statistics/#ixzz1WqdUlSIj

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The Optical Vision Site

 

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Tags: Marketing and Social Media, Infographics

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