Different Mindsets of a Tradeshow Attendee: Scholar

Posted by Shawn Salter on Wed, Aug 31, 2011 @ 12:08 PM

Scholar

It's time to highlight another important mindset of tradeshow attendees at Vision Expo West, the Scholar. There is no shortage of learning opportunities at Vision Expo for the Scholar to take advantage of. We want to help you get that brain nice and full, so we've pulled together some resources for you:

Continuing Education Program
Vision Expo has changed the CE format up a bit this year and has divided the program into four areas of interest: business solutions, medical/clinical, optical technology, and contact lenses. They did this to make it easier for attendees to develop a strategy and select the courses they want. You can get the full list of CE courses, learn about the speakers, and get pricing info HERE.

Now, are you aching to attend the show and the CE Program, but your manager doesn't see the point? If so, the good people at Vision Expo have a plan to help you plead your case. They put this letter together to help you make a case to your manager. Do some calculations, make your case, and get yourself to the show!

FREE Continuing Education
You can take advantage of free CE at the show, in addition to the full program, through a series of supplier endorsed programs in the Medical & Scientific theater. Essilor, Marco, Compulink, SmileReminder, and Diopsys are all sponsors, so the subject matter is diverse. Check out the schedule HERE.

In-Booth Seminars & Presentations
A lot of exhibitors are going to the extra mile and offering seminars in their booths that you can attend at no charge. The great thing about these is that a lot of them are focused on ways to improve business, so the content has you in mind. You won't just be sitting through a sales-pitch or demo. This is something we've started offering in our booth and we've really enjoyed it, we think the attendees do too. Some that stood out to us when researching are below. (Don't worry, information for ours is below too because we know you want to sign up!)

Marketing for Pennies on the Dollar - LifeStyle Eye Care Centers (Booth #24107)
Join David Carneal Thursday, Friday and Saturday in our Free Marketing workshop to learn the secrets to marketing your practice for little to no cost. Get information on social media, Care Credit, the office walk through and much more. This is a 45-60 minute workshop. Register by calling 800-874-3706 before the show, or at the booth during the show.

FREE Rimless Workshops - Santinelli International, Inc (Booth#LP12087)
Learn the “ins and outs” of mounting, assembling and adjusting rimless eyewear at this 30-minute workshop. To register, call Adrienne Lauro at 631.731.1327

FREE Tracer Coaching Sessions - Santinelli International, Inc (Booth#LP12087)
Come and experience high-level tracer operation and learn maintenance procedures that will keep your Santinelli tracer working flawlessly. PLUS learn how to increase profits by tapping into your on-board tracer's underutilized Remote Frame Tracing (RFT) functionality. *Utilizing the tracer technology on LE-9000, Le 1000 and Lex 1000 Lens Edgers; ICE 9000 and Ice 1000 Blockers. To register, call Michele Candiano at 631.731.1307

5 Questions Every Practice Should Ask Themselves - VisionWeb (Booth #7053)
It takes a lot of work just to develop, manage, and maintain a practice, so considering what to do when you want to take your practice to the next level can be overwhelming. But, we are here to help! We work with busy practices every day, and we've identified a few practice management solutions for eye care practices that can have a big impact on your long-term success. Join us at Vision Expo West and we'll talk about 5 questions every eye care practice should ask themselves when thinking about practice success. Attendees will receive a $5 Starbucks giftcard. Reserve your spot HERE.

Learn How We Can Help Your Practice Grow - VSP Global (Booth #21087)
Be sure to stop by the VSP Global booth, and learn how we are adapting to a changing marketplace to continue connecting patients to your practice. While at our booth, you can review your customized revenue opportunities with a VSP consultant, learn about VSP Global Loyalty targets and how to potentially double your credits, and get the latest offerings on our products and services.

Pathways to Success Optical Women's Workshop
The OWA is hosting an interactive panel discussion featuring OWA members who have achieved success in various segments and positions. The event will be moderated by Christie Walker, Editor of Labtalk Magazine and OWA member. Light refreshments will be served prior to the start of the program. No charge for OWA members, $35 for non-members. The event will take place on Wednesday, September 21 from 4:30 - 6:0 PM in the Venetian / Palazzo Congress Center, Level 1, Casanova Room 606. Advanced registration is required by September 17, 2011. Click HERE to register.

We hope this gives you a good place to start, and we hope to see you at our booth for our presentations!

 

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