How to Run an Eco-Friendly Eyecare Practice

Posted by Madhu Singh on Thu, Oct 18, 2018 @ 11:10 AM

Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency, eco-friendly products, and dedication to green living. How can your eyecare practice meet the demands of these consumers?

Besides stocking up on eco-friendly eyecare products, there are many ways you can promote a green earth through your processes and workflows in your practice. If you're going through the trouble of revolutionizing your methods, marketing for eco-friendly customers is also important. Read on to find environmentally conscious alternatives to your existing practices.

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Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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5 Book Recommendations for Managing Your Optometry Practice

Posted by Madhu Singh on Thu, Oct 11, 2018 @ 12:10 PM

You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork. Although leisure reading is necessary, you might also crave some bigger picture advice on marketing your practice, managing your team, and staying afloat financially.

We've scoured self-help books, small-business guides, and CEO biographies to choose which books are most applicable to optometrists and other eyecare professionals. Keep reading to find out the top 5 growth-oriented books to add to your reading list this year.

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Claims Processing Classroom: Understanding Primary Insurance with Medicare

Posted by Shane Shepherd on Tue, Oct 09, 2018 @ 08:10 AM

Shane Shepherd built our Revenue Cycle Management team at VisionWeb. He brought with him tons of billing, coding, and claims processing experience from years of working with eyecare practices. He's dropped some insurance related knowledge for us that we hope you'll find useful when dealing with patients paying with insurance cards. 

Today, he is talking about common questions he gets surrounding primary, secondary, replacement, and supplemental insurance claims, specifically in regards to Medicare.

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3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales

Posted by Jeff Rezabek on Thu, Oct 04, 2018 @ 15:10 PM

Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are “just looking,” you’re missing an opportunity to convert frame purchases. A common objection you may hear when pitching the frames in your optical dispensary is that “they are too expensive.” If you’ve explained the value of the frames and your patients are still resisting, it might be time to rethink your pricing strategy.

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