3 Optical Dispensing Lessons Learned from Online Retailers

Posted by Jeff Rezabek on Tue, Jun 27, 2017 @ 15:06 PM

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

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How Your Optical Dispensing Services Compare to Online Retailers

Posted by Denise Deverelle Crown on Thu, Jun 22, 2017 @ 14:06 PM

My Zenni’s have arrived.

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Why it Pays to Outsource Your Claim Management

Posted by Jeff Rezabek on Tue, Jun 20, 2017 @ 14:06 PM

A lack of capacity, lack of claim knowledge, and high employee turnover impacts your practice's ability to effectively manage claim reimbursements. While some practices may have a large enough staff to devote a single person to manage the optometric practice’s electronic claim management lifecycle, other practices are staffed small to reduce costs. This requires many staff members to wear many hats. When this happens, it could have an impact on your revenue from insurance claims.

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Tried and True Marketing Strategies for Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 15, 2017 @ 14:06 PM

Coming up with new ideas to market your practice can be challenging. From the act of initial brainstorming new ideas to the time it takes to set up an idea to execution to reviewing the performance and ROI of an ad - it's a lot of work. We've looked to the experts to generate a pool of marketing ideas that have proven track records of working well for eyecare practices. Which of these methods have you tried in your office? What works best for you? Let us know in the comments!

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How to Turn Electronic Claims into Money

Posted by Jeff Rezabek on Tue, Jun 13, 2017 @ 14:06 PM

In the eyecare industry, managing claims is an important piece of the revenue stream; especially as more online retailers cut into your frame sales. However, many practices struggle to effectively turn their electronic claims into revenue from payers; forcing the practice write-off services or charge the patient more than they were expecting.

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