Playing Hide and Seek with Your Claim Denials

Posted by Madhu Singh on Thu, Jul 18, 2019 @ 11:07 AM

Many ODs may notice their claims aren’t being reimbursed, and in many cases they don’t have the bandwidth to investigate or they don't know where to start in order to figure out what went wrong. For someone who doesn’t handle the billing process on a daily basis, fixing denials can be a daunting task.

However, if you have defined your processes, it’s just a matter of reviewing each of them to find out where it has broken down. For practices who don’t have a system in place for managing claims, an in-house biller might be the most obvious solution.

We want to examine the processes at a typical office and review the biggest mistakes that could be made at the following stages:

  1. The OD Performs the Service
  2. The Front Staff Invoices the Patient for the Services
  3. A Biller Files the Claim
  4. The Clearinghouse Scrubs the Claim
  5. The Payer Accepts or Rejects the Claim
  6. The Payer Produces an EOB/ERA
  7. The Payment is Posted into Your PM System
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5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Tue, Jul 16, 2019 @ 13:07 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing highly valued frame sales difficult.

While opticians might not necessarily consider themselves as "sales people," there is definitely a big sales component for that role in the practice. Some opticians even earn commission or incorporate sales into their performance goals.

We looked around for some of the most helpful sales tips on the web that we could find to help you think harder about your role as a salesperson, the strategies you use, and how you can increase sales in the optical dispensary.

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4 Video Marketing Essentials for Your Eyecare Practice

Posted by Madhu Singh on Thu, Jul 11, 2019 @ 12:07 PM

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.

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Marketing for Optometrists: Cause Related Marketing

Posted by Janelle Pauli on Tue, Jul 09, 2019 @ 11:07 AM

Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for these more sensitive topics and research how your patients will respond.

We want to provide you with concrete statistics on what cause-related marketing entails, how sustainability marketing is received by consumers, and the methods eyecare practices are taking to promote their causes.

The Optical Vision Site discuss cause related marketing in the research below.

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Optical Dispensing: Is Your Customer Service Up to Par?

Posted by Janelle Pauli on Tue, Jul 02, 2019 @ 09:07 AM

Providing good customer service in your dispensary is a critical step towards making a sale. But what makes good customer service? Some customers prefer to be left alone to make a decision after receiving the facts they need while others require you to guide them every step of the way.

In an article written by Hubspot, they highlight a few different studies that show what the average person considers to be good customer service. Optical dispensing sales aren't always the easiest, so understanding your customers' shopping habits and knowing what keeps them happy in your dispensary will help lead to a more profitable season. Let's take a look at some of the facts we learned from Hubspot, and how you can make the most of them in your practice.

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