How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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How to Make Sure Your Recall Messages are Successful

Posted by Janelle Pauli on Thu, Oct 05, 2017 @ 14:10 PM

Many ODs swear by patient recall messages when it comes to patient retention and reducing no-show patients, while others don't see as many benefits from implementing patient recall and reminders. If you fall in the latter group, it may be that you aren't making the most of your messaging and are missing out on really connecting with your patients. Today, we will look at a few important characteristics that make up a successful recall or reminder message.

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5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Thu, Sep 07, 2017 @ 14:09 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.

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What to Do in Your First 30 Days as an Optician

Posted by Janelle Pauli on Thu, Aug 24, 2017 @ 14:08 PM

Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up to the standards that are expected of you. Having a clear plan of action, training strategy, and knowing what your goals are in the new role will help shape your first few weeks on the job.

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Is Your Eyecare Practice Affected by These 4 Industry Disrupters?

Posted by Janelle Pauli on Thu, Jul 27, 2017 @ 14:07 PM

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these retailers so appealing and the challenges they create for your eyecare practice. Here's what we learned.

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