Resources to Defend Costs in Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 09, 2017 @ 14:05 PM

One of the biggest reasons independent optometrists are losing patients and money has to do with the low-cost options of online retailers that consumers can choose from to purchase their frames and lenses. In order to be able to compete with low-cost competitors you need to provide value to your patients about the services and products you're selling in your practice. We've talked about this important topic a lot on the blog, and today we've compiled our best resources to help everyone in your eyecare practice educate and inform patients on the quality care and products they are receiving from your office.

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, May 02, 2017 @ 14:05 PM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know their eyes.

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4 Ways Your Eye Care Practice Customer Service is Stuck in The Past

Posted by Janelle Pauli on Thu, Apr 20, 2017 @ 14:04 PM

The customer experience in your eye care practice becomes more and more important every day. Sure, good customer service is something patients have always expected, but with the choices and competition facing your eye care practice today the patient experience has become that much more important in order to keep up with other retailers.

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5 Steps to Get Started with Email Marketing in Your Optometric Practice

Posted by Janelle Pauli on Thu, Feb 02, 2017 @ 14:02 PM

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.

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4 Customer Service Habits to Ban From Your Optometry Practice in 2017

Posted by Jeff Rezabek on Tue, Dec 13, 2016 @ 14:12 PM

Customer service is everything in a business. According to this report, 86% of buyers will pay more for a better customer experience. With all the challenges that threaten the success of an optometry practice today, suboptimal customer service is not acceptable.

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