5 Steps to Get Started with Email Marketing in Your Optometric Practice

Posted by Janelle Pauli on Thu, Feb 02, 2017 @ 14:02 PM

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.

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4 Customer Service Habits to Ban From Your Optometry Practice in 2017

Posted by Jeff Rezabek on Tue, Dec 13, 2016 @ 14:12 PM

Customer service is everything in a business. According to this report, 86% of buyers will pay more for a better customer experience. With all the challenges that threaten the success of an optometry practice today, suboptimal customer service is not acceptable.

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Optometry Practice Management Tips to Increase Patient Retention

Posted by Jeff Rezabek on Tue, Nov 29, 2016 @ 14:11 PM

In the optical industry, competition is fierce, and patients are hard to come by. This is why having a focus on patient retention is so important. According to one study, it costs five times more to attract new customers than it does to retain old ones. This post provides a few optometry practice management tips that you can employ to increase your patient retention into 2017.

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How Color Can Affect Patients in Your Optical Shop

Posted by Janelle Pauli on Thu, Oct 06, 2016 @ 14:10 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we found one statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand, and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

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Optical Dispensing Tip: How to Sell More Frames and Compete with Online Retailers

Posted by Jeff Rezabek on Tue, Sep 20, 2016 @ 13:09 PM

Selling frames to a patient visiting your practice for a comprehensive exam used to be an easy sell. Now, due to online retailers and show rooming practices, your frame sales to these patients could be falling flat. But, you can boost frame sales by providing your patients with something that online retailers can’t deliver—honest, in-person customer service.

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