4 Tips for Re-branding Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 22, 2018 @ 15:05 PM

Keeping your eyecare practice modern requires you to use the most advanced software and equipment in the industry, refine your processes to keep your workflow running smoothly, choose a contemporary building for your practice, and maintain a brand presence that is attractive to first-time and website visitors. Out of all these things, your practice brand is likely going to get the least attention, but it could arguably be the most important for practice growth.

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How to Learn from Your Practice's Toughest Business Mistakes

Posted by Janelle Pauli on Thu, May 10, 2018 @ 14:05 PM

As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow and overcome hurdles. You don't want to experience the same mistakes over and over again, but learning from failures really can be a good thing. Today we are going to share 4 steps to take to help you and your team overcome and learn from mistakes in your office. Going through these steps will help you avoid the same mistakes in the future and come out on the right side of failure.

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How To Handle Refund Requests In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Apr 03, 2018 @ 15:04 PM

Returns to your optical shop are a hassle to manage. A return in the eye care industry isn’t as simple as fulfilling the return and restocking the item on the shelf. Customizing the lenses by the patient’s needs and by the frames that they selected complicate the act of maintaining patient satisfaction and making profits in your optometric practice. But your return policy should be should be used to increase sales and help give assurance to a prospect who is on the fence about purchasing frames from your optical shop.

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How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

Posted by Jeff Rezabek on Thu, Jan 11, 2018 @ 15:01 PM

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a patient to purchase frames from your practice with online retailers competing for the same business. But sometimes, it’s not the online retailer’s fault. Common challenges could be affecting your optometric practice's ability to communicate the value of your frames, impacting your profits. 

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