You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the experience you are providing them? Sometimes, shopping for new glasses can be worse than shopping for a pair of jeans. Just like any other shopping experience, your customers can feel stressed about making the right choice in terms of fit, flatter, and style.
What do you think is the main source of this stress? Is it dealing with a pushy salesperson, adjusting to the new prescription, or simply finding time to go pick out the frames?
We aimed to find out what triggers the shopping stress in patients by surveying our friends, family, and acquaintances. We had them rank the top 5 frustrations when getting new glasses and here is what our friends tell us stresses them the most: