How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Apr 16, 2019 @ 07:04 AM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

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5 Things Patients Hate About Getting New Glasses

Posted by Caroline Blauvac on Thu, Dec 20, 2018 @ 11:12 AM

You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the experience you are providing them? Sometimes, shopping for new glasses can be worse than shopping for a pair of jeans. Just like any other shopping experience, your customers can feel stressed about making the right choice in terms of fit, flatter, and style.

What do you think is the main source of this stress? Is it dealing with a pushy salesperson, adjusting to the new prescription, or simply finding time to go pick out the frames?

We aimed to find out what triggers the shopping stress in patients by surveying our friends, family, and acquaintances. We had them rank the top 5 frustrations when getting new glasses and here is what our friends tell us stresses them the most:

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4 Bulletproof Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Nov 27, 2018 @ 10:11 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Eyecare Practice vs Amazon: How Can ODs Win?

Posted by Jeff Rezabek on Tue, Oct 23, 2018 @ 11:10 AM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

This featured article comes from the folks at The Optical Vision Site. In this post, they provide some great tips on how your practice can compete against retail giant, Amazon.

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