How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

Posted by Jeff Rezabek on Thu, Jan 11, 2018 @ 15:01 PM

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a patient to purchase frames from your practice with online retailers competing for the same business. But sometimes, it’s not the online retailer’s fault. Common challenges could be affecting your optometric practice's ability to communicate the value of your frames, impacting your profits. 

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Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Dec 26, 2017 @ 15:12 PM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to keep your patients happy.

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Creating An Unforgettable Experience in Your Optometric Practice

Posted by Jeff Rezabek on Thu, Dec 21, 2017 @ 15:12 PM

Are no-shows still affecting your optometric practice? Working to give your patient an unforgettable experience will not only help decrease no-shows, but it may also lead to more positive online reviews. If your practice is struggling to make a connection with your patients, consider trying some of these techniques for creating an unforgettable experience in your optometric practice.

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Our Top Optical Dispensing Tips from 2017

Posted by Janelle Pauli on Thu, Dec 14, 2017 @ 14:12 PM

2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our readers enjoyed the most. And the clear winner for the most popular topic revolved around selling products in your dispensary. So today we will share with you our top posts from 2017 that will help you better engage with your patients and increase sales in your dispensary moving into 2018.

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