Optometry Practice Management Tips to Increase Patient Retention

Posted by Jeff Rezabek on Tue, Nov 29, 2016 @ 14:11 PM

In the optical industry, competition is fierce, and patients are hard to come by. This is why having a focus on patient retention is so important. According to one study, it costs five times more to attract new customers than it does to retain old ones. This post provides a few optometry practice management tips that you can employ to increase your patient retention into 2017.

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How Color Can Affect Patients in Your Optical Shop

Posted by Janelle Pauli on Thu, Oct 06, 2016 @ 14:10 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we found one statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand, and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

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Optical Dispensing Tip: How to Sell More Frames and Compete with Online Retailers

Posted by Jeff Rezabek on Tue, Sep 20, 2016 @ 13:09 PM

Selling frames to a patient visiting your practice for a comprehensive exam used to be an easy sell. Now, due to online retailers and show rooming practices, your frame sales to these patients could be falling flat. But, you can boost frame sales by providing your patients with something that online retailers can’t deliver—honest, in-person customer service.

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Optical Resources: 4 Questions to Ask if You Suffer from Appointment Cancellations

Posted by Janelle Pauli on Thu, Sep 01, 2016 @ 14:09 PM

Appointment cancellations. No shows and last minute cancellations happen almost every day in an eyecare practice. These missed appointments waste staff time, disrupt your workflow, and ultimately cost you money. Dealing with cancellations can also be tricky since you want to be accomodating to your patients needs and conflicts. 

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How Your Optical Practice Can Compete Against Amazon

Posted by Jeff Rezabek on Wed, Aug 17, 2016 @ 12:08 PM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

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