Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Jan 20, 2015 @ 10:01 AM

optical_social_mediaSocial media is everywhere. You see it during sports events, commercials, restaurants, church, and pretty much anywhere else you go nowadays. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses. Any business that isn’t present online is missing out big time, as most customers will go straight to the Internet for any information they need. Even your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

So what makes a Facebook page great? In truth, there is no template or “best” way to organize your practice’s Facebook page. Each page is unique in the sense that when you post on your business page, you’re contributing to your own digital footprint and personal brand. So, when deciding how to set-up or improve your Facebook page, realize it’s up to you and how you want to convey your own brand. Use these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online!

Marketing for Optometrists:
6 Best Practice Facebook Models that Succeed

Complete Eye Care for Online Scheduling

Apps and tabs are now integrated and easy-to-use on Facebook pages. If you’ve been in the social media world for a while, having an appointments tab on your optical practice page is a great place to start beefing up your presence. Online scheduling helps give new, and existing, patients a simple and prompt way make online appointment requests. Complete Eye Care is an optical practice that taken advantage of this. They’re utilizing an add-on app to help ease the process of scheduling an appointment, and allowing for more efficiency among staff. Giving multiple outlets to schedule, or request appointments helps keep customers happy!

Read More

How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Oct 09, 2014 @ 10:10 AM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a daily schedule, but you're also trying to manage a business. Successfully doing both can be tricky, and a lot of work. It's important not to just go through the motions, but to really monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to as least on a yearly basis, New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful business. While it may seem like you're seeing new patients weekly, what about your existing patients that you haven't seen all year?

How to Calculate New Patient Growth Per Year


Industry Average: 8-10%

Read More

5 Job Hunting Tips All Optometry Students Need to Read

Posted by Janelle Pauli on Thu, May 22, 2014 @ 10:05 AM

It's graduation season! Which means a new graduating class of Optometry students is entering the workforce. And we know that Optometry students have options when deciding what's next for their career. Our friends at Local Eye Site, a website that empowers eye care organizations to recruit Optometrists, Ophthalmic Technicians, Opticians, and Optical Sales people, have come up with a list of 5 tips for helping recent Optometry students with their job search.

What Optometry Students Should be Doing on Their Search for a Career

OptometryFew things in this world are as simultaneously necessary, stressful, and generally misunderstood as the job search process. You attend Optometry School for a number of years, maybe do a residency, work hard to absorb as much knowledge as you can, and then someone stands on a stage one day in May and tells you it's time to face the reality of long-term, perpetual employment. You're thrown into the job search with minimal preparation, and the worst part is you thought you were ready for it.

In this article, you'll find out some of the five most important things Optometry students should know about the job search process, before you turn the tassel. That way, when the time comes to finally begin your search, you'll have a good idea of where to begin. Ready? You will be after reading this.

Read More

Optical Resources: The Best of 2013

Posted by Janelle Pauli on Tue, Dec 03, 2013 @ 12:12 PM

With 2013 coming to a close we wanted to put together all of our best optical resources from 2013 so that you can be more prepared for what's to come in 2014. Just think about everything that has happened in optical this year! We've got a lot to cover. We've got everything from our best eBooks to our most popular blog posts of the year. Dig in!

The Best of the Best in Optical Resources

Most Popular Posts of 2013

6 Ways Your Optical Dispensing Habits are Costing You Customers
There are a variety of things your practice could be doing that affects your current and future customers. What does your website look like? When is your office open? Are your prices too high? These are just a few questions you should ask yourself to see if your optical dispensing habits are costing you customers.

Introducing Uprise: Practice Management & EHR by VisionWeb
2013 has been a busy year for us with the launch of Uprise, our cloud-based practice management & EHR solution.

How to Fail at Optical Practice Efficiency
We're all about helping your practice succeed by making daily tasks in your office more efficient. Find out if you're guilty of these efficiency fails!

Read More

Ophthalmic Coding Resources for Electronic Claims Processing

Posted by Sharon Chin on Thu, Nov 01, 2012 @ 08:11 AM

If you are an ophthalmology professional, it is important to keep your coding knowledge up to date! Whether you are a physician, coding/billing staff, office manager, administrator, consultant, ophthalmic medical personnel, or para-professional, taking the Ophthalmic Coding Specialist (OCS) Exam will benefit you. Here are a few frequently asked questions that we can help answer.

Read More