As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a daily schedule, but you're also trying to manage a business. Successfully doing both can be tricky, and a lot of work. It's important not to just go through the motions, but to really monitor where your practice is succeeding and failing.
Today, we're going to take a look at one important benchmark that you should be paying attention to as least on a yearly basis, New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful business. While it may seem like you're seeing new patients weekly, what about your existing patients that you haven't seen all year?
How to Calculate New Patient Growth Per Year