In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in the lower 48 states see the Earth’s moon pass in front of the sun and block all or parts of the light’s path to Earth.Read More
It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.Read More
It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem. Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice.Read More
Tradeshows provide a great opportunity to meet new people, learn new skills, and scope out modern optometry software. But, tradeshows can also be a place for you to flex your social media muscles to ensure that you’re connecting with the right people and getting the most out of the eyecare industry event.Read More
Participation in MACRA and MIPS has just started. While 2017 is the year when eligible eyecare practices can start participating in the quality payment program, there are still a lot of unanswered questions about the rules involved with the value-based reimbursement model.
Below are optical resources to help you gain a firmer understanding of MACRA, MIPS, and APMs.Read More