Social Media Mishaps Your Eyecare Practice Can Learn From

Posted by Janelle Pauli on Thu, Dec 11, 2014 @ 10:12 AM

The world of social media is a busy, bustling place! From Twitter to Facebook to LinkedIn to Instagram there is a lot of information constantly being shared...which leaves a lot of room for mistakes in the content you're sharing! Just the nature alone of social media itself being an easy avenue to share real-time, quick information can lead to mix-ups, mistakes, and sometimes poor judgment.

We're the first ones to admit that we're not always perfect! So we wanted to put together a few examples of social media mistakes and lessons we have learned over the years. In the end, these mistakes weren't the end of the world, and they made for a good story and more importantly, a learning lesson. Has your practice made any social media mistakes that you've learned from?

Mistakes We've Learned From Over the Years on Social Media

marketing for optometristsMistake #1: Posting links to articles with inappropriate comments

As marketers we spend a lot of time online doing research and finding inspiration. When doing this we sometimes find funny articles that we want to share with our readers to give them a laugh. During the Summer Olympics in 2012 we posted an article on Twitter about funny faces that Olympic divers make. Unfortunately we didn't notice until after posting (and it being pointed out by someone else), that viewers of the original article were posting highly inappropriate comments about the photos. 

Lesson Learned: Be aware of the sources you use

While we didn't directly post or say anything offensive, it reminded us to be aware of the sources that we are using for entertainment and information, and if comments can be made by anyone and are unmonitored to make a note of it to our viewers, or avoid posting the article at all. The last thing that we would want is for our readers to pull up an article on a computer in their eyecare practice, that we posted, that could have language that makes readers uncomfortable.

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Marketing for Optometrists: Why Your Followers Might be Saying, "Ew!"

Posted by Janelle Pauli on Thu, Aug 21, 2014 @ 10:08 AM

marketing for optometristsEw! That's the last thing you want your patients, or future patients, saying about your social media pages. There's a lot of things that businesses can do wrong, and right, on social media. We thought now would be the perfect time for a quick refresher course on social media marketing for optometrists. Chances are marketing isn't the highest priority in your office right now, unless you're a brand new practice, but even if your practice has a sturdy patient base it's important not to ignore marketing all together.

Social media is a relatively cheap and easy way to market your practice, all while building stronger relationships with your long as you're not doing things that make them say, "Ew!" (If you haven't seen Jimmy Fallon's Ew skit on his late night show - you should check it out!)

But there is a right and a wrong way to run a social media business page. And if you're a practice that's just getting your feet wet in the world of social media, take a minute and check out some tips we have about what not to do on social media. Or, if you've been tackling social media like a champ for a while, double check and see if you'd give yourself an A+ for not making these social media mistakes and making your followers say, "Ew!"

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Social Media for Optometrists: Creating Content Your Fans will Love

Posted by Janelle Pauli on Tue, Apr 30, 2013 @ 08:04 AM

So you have a Facebook Page for your practice, and maybe even a Twitter account, but now you're stuck. You've started to gain a few followers, but you're  having a hard time keeping them interested and active on your page. You've hit a social media roadblock. So now what do you do?

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16 Great ODs on Facebook: Eyecare at Its Best

Posted by Hannah Hutyra on Thu, Sep 27, 2012 @ 08:09 AM


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2 Common Social Media Mistakes and How to Avoid Them

Posted by Heather Smith on Thu, Jul 26, 2012 @ 09:07 AM

Social Media MistakesA lot has changed since we dove into the Social Media pond! Sure, Facebook rolled out timeline, and Twitter now has sponsored tweets, but the changes we’re talking about are in our understanding of social media. And the truth is that we made a few mistakes along the way…

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