The world of social media is a busy, bustling place! From Twitter to Facebook to LinkedIn to Instagram there is a lot of information constantly being shared...which leaves a lot of room for mistakes in the content you're sharing! Just the nature alone of social media itself being an easy avenue to share real-time, quick information can lead to mix-ups, mistakes, and sometimes poor judgment.
We're the first ones to admit that we're not always perfect! So we wanted to put together a few examples of social media mistakes and lessons we have learned over the years. In the end, these mistakes weren't the end of the world, and they made for a good story and more importantly, a learning lesson. Has your practice made any social media mistakes that you've learned from?
Mistakes We've Learned From Over the Years on Social Media
Mistake #1: Posting links to articles with inappropriate comments
As marketers we spend a lot of time online doing research and finding inspiration. When doing this we sometimes find funny articles that we want to share with our readers to give them a laugh. During the Summer Olympics in 2012 we posted an article on Twitter about funny faces that Olympic divers make. Unfortunately we didn't notice until after posting (and it being pointed out by someone else), that viewers of the original article were posting highly inappropriate comments about the photos.
Lesson Learned: Be aware of the sources you use
While we didn't directly post or say anything offensive, it reminded us to be aware of the sources that we are using for entertainment and information, and if comments can be made by anyone and are unmonitored to make a note of it to our viewers, or avoid posting the article at all. The last thing that we would want is for our readers to pull up an article on a computer in their eyecare practice, that we posted, that could have language that makes readers uncomfortable.Read More