Marketing for Optometrists: Why Your Followers Might be Saying, "Ew!"

Posted by Janelle Pauli on Thu, Aug 21, 2014 @ 10:08 AM

marketing for optometristsEw! That's the last thing you want your patients, or future patients, saying about your social media pages. There's a lot of things that businesses can do wrong, and right, on social media. We thought now would be the perfect time for a quick refresher course on social media marketing for optometrists. Chances are marketing isn't the highest priority in your office right now, unless you're a brand new practice, but even if your practice has a sturdy patient base it's important not to ignore marketing all together.

Social media is a relatively cheap and easy way to market your practice, all while building stronger relationships with your long as you're not doing things that make them say, "Ew!" (If you haven't seen Jimmy Fallon's Ew skit on his late night show - you should check it out!)

But there is a right and a wrong way to run a social media business page. And if you're a practice that's just getting your feet wet in the world of social media, take a minute and check out some tips we have about what not to do on social media. Or, if you've been tackling social media like a champ for a while, double check and see if you'd give yourself an A+ for not making these social media mistakes and making your followers say, "Ew!"

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Social Media for Optometrists: How-To Create Content Your Followers Will Love

Posted by Janelle Pauli on Tue, Apr 30, 2013 @ 08:04 AM

So you have a Facebook Page for your practice, and maybe even a Twitter account, but now you're stuck. You've started to gain a few followers, but you're  having a hard time keeping them interested and active on your page. You've hit a social media roadblock. So now what do you do?

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16 Great ODs on Facebook: Eyecare at Its Best

Posted by Hannah Hutyra on Thu, Sep 27, 2012 @ 08:09 AM


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2 Common Social Media Mistakes and How to Avoid Them

Posted by Heather Smith on Thu, Jul 26, 2012 @ 09:07 AM

Social Media MistakesA lot has changed since we dove into the Social Media pond! Sure, Facebook rolled out timeline, and Twitter now has sponsored tweets, but the changes we’re talking about are in our understanding of social media. And the truth is that we made a few mistakes along the way…

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Don't Request Facebook Likes Until You Read This | Eyecare Resources

Posted by Heather Smith on Tue, May 01, 2012 @ 09:05 AM

Don't Request Facebook Likes Until You Read ThisFacebook. That magical social media site that changed our lives forever. You know it and you love it. And if you’re the smart marketer that we know you are, you’ve even gone ahead and set up your own business page. Heck, you’ve even embraced timeline and have the best cover photo the world has seen.

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