How to Win The Fight Against Online Retailers in Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 22, 2015 @ 10:01 AM

Your competition in the eyeglass market is growing with each new online retailer.
While Warby Parker is optical shopprobably your biggest online competition, there are plenty of other companies who have entered the space including brands like Rivet and Sway, Lookmatic, Eyefly, and many more. The biggest appeal consumers see to using these online sites is more often cost, and trend.

Warby Parker has upped their game and now has 7 brick and mortor storefronts and 6 showrooms nationwide. Warby Parker's marketing has dubbed Optometrists as the "greedy middle man", making their bottom-of-the line frames even more appealing to consumers. Truth is, most consumers aren't aware of the total value package they receive when purchasing their frames and lenses, in your optical shop, from a licensed optician. That's why we think that patient education is your biggest weapon for competing with the online retail giants. 

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6 Faces Every Eyecare Practice Team will Recognize

Posted by Janelle Pauli on Thu, Dec 18, 2014 @ 10:12 AM

We like to take some time away from talking about the important things in your practice like efficiency, software, Meaningful Use regulations, and boosting your profits to remind you that working in an eyecare practice is a fun job! You get to meet all kinds of people all while helping improve their quality of life by providing them with the latest contact lenses and frames.

And as opticians and techs you get to see some of the best faces of your patients as they go through the exam lane. We've picked out a few related faces that we can bet you see on a daily basis in your practice! Did we forget any?

You know, that patient who can't wait for the puff of air during the glaucoma test to be over with.


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Tips for ECPs: How to Increase Frame Sales

Posted by Sharon Chin on Tue, Nov 04, 2014 @ 10:11 AM

On top of being a healthcare facility for your patients, we know that your practice is a business and frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them to fill their prescription at your practice. Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. There are still many ways to prevent showrooming at your practice and increase your frame sales! Use these tips for ECPs to see how!

Tips_for_ECPs_frame_salesExplain prescriptions to patients

If your patient requires a specific lens type, they might not understand the benefits or importance of it unless you explain it to them. Take the time to talk to them about their prescription and inform them of the dangers of getting a cheap knock-off online. Make sure that the doctor hands off a prescribed lens material and design to the optician so both doctor and optician can educate and emphasize on the importance of filling their prescription accurately to the patient.

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Optical Resources: Sunwear Trends for Fall-Winter 2014, Cat Eyes

Posted by Janelle Pauli on Wed, Oct 22, 2014 @ 13:10 PM

Summer has officially come and gone and it's time to start thinking about eyewear trends for the fall and winter month. Cat eye glasses are a big yes in this season's optical trends. With the help of our friends at The Optical Vision Site and Optical Vision Resources we've got a photo post full of some of the best cat eye glasses around! And if you haven't visited The Optical Vision Site or Optical Vision Resource you should really check them out as they have some of the best content out there for everything optical from eyewear trends to marketing ideas to optical events and much more!

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Marketing for Optometrists: Marketing Kids Sunglasses

Posted by Janelle Pauli on Wed, Jul 16, 2014 @ 14:07 PM

As independent practice owners it's your job to make sure that the business side of your practice is a well-oiled machine, and that you're making a  healthy profit. Part of maintaining a healthy business is keeping up with your marketing needs. That's why we asked our friends at The Optical Vision Site to share with us their summertime marketing for optometrists tips about best practices for marketing kids sunglasses in your dispensary!

Marketing for Optometrists Tips from The Optical Vision Site

Living at the beach, I am constantly surprised that parents lather up thier kids with sunscreen and hats, but no sunglasses! I asked a couple of parents why their kids weren't wearing sunwear for their eyes, and the #1 response is they forget about it. This presents an opportunity for eyecare professionals...remind the parents. Kids need sunglasses more than ever today for long term eye health. See one of our top posts: 13 Reasons Why Kids Should Wear Sunglasses.

I'm also going to say this, you cannot dispense this important eye-healthy, preventative eyecare for kids if you don't carry it. It will not sell through if you don't display appropriately and talk to each of your parent patients. These are great gift items for friends and family. There are so many options today for kids, between swim goggles, sports protective sunglasses, and of course fun and fancy frames for both boys and girls. Carry them, RX them, display them, and they will sell.

Rons Optical Style Style Flex YWL
Rons Optical
Style Style Flex YW

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