Tips for ECPs: How to Increase Frame Sales

Posted by Sharon Chin on Tue, Nov 04, 2014 @ 10:11 AM

On top of being a healthcare facility for your patients, we know that your practice is a business and frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them to fill their prescription at your practice. Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. There are still many ways to prevent showrooming at your practice and increase your frame sales! Use these tips for ECPs to see how!

Tips_for_ECPs_frame_salesExplain prescriptions to patients

If your patient requires a specific lens type, they might not understand the benefits or importance of it unless you explain it to them. Take the time to talk to them about their prescription and inform them of the dangers of getting a cheap knock-off online. Make sure that the doctor hands off a prescribed lens material and design to the optician so both doctor and optician can educate and emphasize on the importance of filling their prescription accurately to the patient.

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Optical Resources: Sunwear Trends for Fall-Winter 2014, Cat Eyes

Posted by Janelle Pauli on Wed, Oct 22, 2014 @ 13:10 PM

Summer has officially come and gone and it's time to start thinking about eyewear trends for the fall and winter month. Cat eye glasses are a big yes in this season's optical trends. With the help of our friends at The Optical Vision Site and Optical Vision Resources we've got a photo post full of some of the best cat eye glasses around! And if you haven't visited The Optical Vision Site or Optical Vision Resource you should really check them out as they have some of the best content out there for everything optical from eyewear trends to marketing ideas to optical events and much more!

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Marketing for Optometrists: Marketing Kids Sunglasses

Posted by Janelle Pauli on Wed, Jul 16, 2014 @ 14:07 PM

As independent practice owners it's your job to make sure that the business side of your practice is a well-oiled machine, and that you're making a  healthy profit. Part of maintaining a healthy business is keeping up with your marketing needs. That's why we asked our friends at The Optical Vision Site to share with us their summertime marketing for optometrists tips about best practices for marketing kids sunglasses in your dispensary!

Marketing for Optometrists Tips from The Optical Vision Site

Living at the beach, I am constantly surprised that parents lather up thier kids with sunscreen and hats, but no sunglasses! I asked a couple of parents why their kids weren't wearing sunwear for their eyes, and the #1 response is they forget about it. This presents an opportunity for eyecare professionals...remind the parents. Kids need sunglasses more than ever today for long term eye health. See one of our top posts: 13 Reasons Why Kids Should Wear Sunglasses.

I'm also going to say this, you cannot dispense this important eye-healthy, preventative eyecare for kids if you don't carry it. It will not sell through if you don't display appropriately and talk to each of your parent patients. These are great gift items for friends and family. There are so many options today for kids, between swim goggles, sports protective sunglasses, and of course fun and fancy frames for both boys and girls. Carry them, RX them, display them, and they will sell.

Rons Optical Style Style Flex YWL
Rons Optical
Style Style Flex YW

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Tips for ECPs: Who Was Pierre Marly?

Posted by Sharon Chin on Wed, May 14, 2014 @ 13:05 PM

We always look forward to a fun post from the Optical Vision Site, and this month, they delivered as usual with more tips for ECPs! Before this post, I wasn’t even aware of who Pierre Marly was, much less his contribution to bringing fashion into the eyewear industry. It’s an interesting read for those looking to take a quick break from work. Enjoy!

Tips for ECPs:
Pierre Marly’s Contribution to Glasses Today

With much thanks to be given to social media, we find that today’s climate is saturated with self-proclaimed Fashionistas. But before stars were made with duds from ForeverXXI and H&M via selfies posted to Instagram and Tumblr accounts, the real stars were made on the silver screen and it was the most privileged and acclaimed fashion designers who dressed them. So, who are your style icons? Two starlets that come to my mind, and I think baby boomers and millennials alike would agree, are Sophia Loren and Audrey Hepburn. These exceptional beauties are perfect fashion plates that caught the eye of optician and eyewear designer Pierre Marly. In 1952 the Frenchman designed each actress her own frame, and the world took notice!

Pierre Marly is certainly the Homme to Know in eyewear both then and now. It is important to remember that in the 1950s there weren’t many options in eyewear fashion. In the mid-twentieth century glasses were worn out of necessity rather than thrill, but visionary Pierre Marly broke all the rules of design with the implementation of new materials beyond the regular acetate. Marly’s archival holds wood, horn of buffalo, leather, introduction of color, and pioneerism in shape and dimension. This is the man who paved the way for society to view Elton John’s or Lady Gaga’s eyewear choices as more than just an article to occupy space on your face…they make a statement!

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Canopies and Awning Shades | Optical Eyeglass Frames

Posted by Tenzin Yulo on Wed, Aug 14, 2013 @ 08:08 AM

Summertime heat is still upon us so make sure to protect your eyes by wearing a pair of stylish shades! But have you ever wondered about the past inventions of sunglasses? It’s incredible to see the transformation of eyeglasses over the years, and the different styles today. Check out The Optical Vision Site’s timeline of optical eyeglass frames since the 1930’s. See if any of these have come back in style!

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