How Color Can Affect Patients in Your Optical Shop

Posted by Janelle Pauli on Thu, Oct 06, 2016 @ 14:10 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we found one statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand, and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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Educating Your Patients on the Costs of Their Spectacle Lenses

Posted by Janelle Pauli on Thu, Aug 18, 2016 @ 15:08 PM

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.

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Optical Dispensing Tips: Schedule a Frame Fashion Show to Boost a Slow Quarter

Posted by Janelle Pauli on Tue, Jun 28, 2016 @ 14:06 PM

Just about every business goes through a slow month or two every year. It's likely in your eyecare practice that slow month falls around the same time each year. So how can you proactively prepare for your next slow month?

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Tips for ECPs: Public Speaking for Optometrists

Posted by Janelle Pauli on Tue, May 10, 2016 @ 14:05 PM

Public speaking can be an intimidating and nerve-racking situation for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, or teaching a CE class

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