Educating Your Patients on the Costs of Their Spectacle Lenses

Posted by Janelle Pauli on Thu, Aug 18, 2016 @ 15:08 PM

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.

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Optical Dispensing Tips: Schedule a Frame Fashion Show to Boost a Slow Quarter

Posted by Janelle Pauli on Tue, Jun 28, 2016 @ 14:06 PM

Just about every business goes through a slow month or two every year. It's likely in your eyecare practice that slow month falls around the same time each year. So how can you proactively prepare for your next slow month?

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Tips for ECPs: Public Speaking for Optometrists

Posted by Janelle Pauli on Tue, May 10, 2016 @ 14:05 PM

Public speaking can be an intimidating and nerve-racking situation for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, or teaching a CE class

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Optical Resources: The Ultimate List of Eyewear Companies that Give Back

Posted by Janelle Pauli on Wed, Jan 13, 2016 @ 14:01 PM

Each month in 2016 we will be featuring a guest post from our friends at The Optical Vision Site. To kick off the year they provided us with the ultimate list of 100 eyewear companies that give back. How will your eyecare practice give back this year?

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Did You Miss Any of Our Top Optical Resources from 2015?

Posted by Janelle Pauli on Tue, Dec 22, 2015 @ 10:12 AM

At the end of each year we love to offer a recap of the optical resources that our readers enjoyed the most on the blog. These most read articles cover a wide variety of topics and help us gain a better understanding of the types of information that our readers are looking to find on the blog. Are we missing any important topics that you'd like to see on the blog in 2016? Let us know in the comments!

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