Perfect Holiday Gifts for Your Eyecare Staff

Posted by Madhu Singh on Tue, Dec 18, 2018 @ 08:12 AM

There are many ways to delight your customers when it comes to the holiday season, but don't forget about your staff. Giving gifts to your staff can show your appreciation for their hard work, spread the festive cheer, and also create a fun atmosphere in the office.

We know it can be overwhelming to deal with the holiday rush and personal vacations, so let us do the heavy lifting when it comes to deciding what to buy for your team. No matter what budget you're working with, we have plenty of ideas for individual or group gifts for your eyecare staff.

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4 Jaw-Dropping Eyecare Practices To Inspire You

Posted by Madhu Singh on Thu, Dec 13, 2018 @ 07:12 AM

A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the world that prioritize their interior design without compromising on functionality.

Maybe you inherited or joined a practice that already had a design in place and you never ended up changing it. If the existing layout, color palette, furniture, and tools aren't as cohesive or fresh as you'd like, you might want to think about how you would change your practice.

We provide eye candy with images of well-designed optometry offices and optical dispensaries as well as ways you can apply their dreamy design to your practice in this blog post.

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Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

Posted by Robert Fallon on Tue, Nov 20, 2018 @ 10:11 AM

This blog was originally written as a satirical April fools post in 2015 and is intended for humor.

New developments from 1-800 CONTACTS are sending shockwaves through the industry. With the help of optometrists from around the nation, 1-800 CONTACTS has announced the creation of a new 1-800 Number business, which was founded on the strong relationship between ODs and 1-800 Contacts.

1-800 CONTACTS believes this new venture will rival their already successful online contact lens ordering service in how they delight ODs on a daily basis.

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Eyecare Practice Marketing: Eyewear Display Inspiration

Posted by Madhu Singh on Thu, Aug 23, 2018 @ 10:08 AM

Visual merchandising creates a pleasant environment for your patients, draws in people walking by your practice window, and sparks social media engagement. We've mentioned the importance of designing your eyecare practice, but now we want to show you where you can source ideas and materials to build your own displays.

With these eyecare practice marketing tips, we can show you how to develop a compelling brand image for your eyecare practice. The Optical Vision Site has got some great resources to share, and we hope to see more practices decorated with these fun and conversation-starting eye themes!

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5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Posted by Janelle Pauli on Tue, Aug 07, 2018 @ 11:08 AM

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.

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