Tradeshows provide a great opportunity to meet new people, learn new skills, and scope out modern optometry software. But, tradeshows can also be a place for you to flex your social media muscles to ensure that you’re connecting with the right people and getting the most out of the eyecare industry event.Read More
Email is a vital form of communication for your patients.
When you communicate with a patient through email, you want them to take action. Whether you’re asking them to come back for their yearly eye exam or trying to promote the use of your patient portal, the goal with email is to get the patient to open the email, read the content, and take an action.
Below are a few optical resources to help you attract patients through email.Read More
Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.Read More
With the new year approaching, your practice has to be ready to start fresh with strategies that will attract new patients, retain existing patients, and propel you into the future of your practice. As 2017 nears, your optical marketing plan needs to align your practice with your business and financial goals to help your practice stay relevant.Read More
Having an optimized online presence is a necessity for any business owner. Now, as accessing websites via mobile devices becomes more common, eye care professionals need to increase their optical marketing resources to invest in a mobile-friendly site.Read More