Optical Dispensing Tips: 6 Trunk Show Mistakes to Avoid

Posted by Janelle Pauli on Tue, Aug 21, 2018 @ 11:08 AM

Events, like trunk shows, in your dispensary can sometimes be a big hit or a big miss. And, if you've never held this type of event before you probably have a lot of looming questions going into it. Every practice and market is unique, so what is a hit for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

Read More

Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

Read More

How to Design Your Practice Like Apple Designs Products

Posted by Madhu Singh on Thu, Aug 09, 2018 @ 10:08 AM

Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist product design for maximum consumer appeal. With the aim of being user-friendly and streamlined, they focus on creating a product most consumers would find easy to navigate and visually appealing. How could you apply those principles to the design of your optometry practice?

Apple's mentality can transform the workflow, interior design, and frame board management of your practice quite easily. If you keep the patients' experience at the forefront of your mind, you could achieve the simplistic but nuanced aesthetic that patients respond well to. Read more for a detailed look into how you might attract more people to your products and boost sales like Apple.

Read More

5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Posted by Janelle Pauli on Tue, Aug 07, 2018 @ 11:08 AM

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.

Read More

How to Attract Millennial Staff and Patients to Your Optical Practice

Posted by Madhu Singh on Tue, Jul 17, 2018 @ 12:07 PM

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and options. They can be a powerful, well-educated addition to your optometry practice staff and will comprise up to 50% of your patient base by 2020. What systems do you currently have in place to make your optometry practice millennial-friendly for both your staff and prospective patients? 

Understanding what millennials look for in an eyecare exam isn't too difficult if you turn to social media and other readily available information about engagement. We've pulled together a few design, procedural, hiring, and business tips that can put your practice in the running for millennials who are looking for an optometrist or a new job. 

Read More