3 Tips For Becoming An Expert User of Social Media In Eye Care

Posted by Jeff Rezabek on Tue, Nov 07, 2017 @ 15:11 PM

Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media in eye care can be used to market to the different generations in a community and attract new patients through well crafted, timely posts.

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How Local Marketing Can Promote Your Optometric Practice

Posted by Jeff Rezabek on Thu, Nov 02, 2017 @ 15:11 PM

It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of advertisements a day. This increase of commercial coverage from national brands can make it difficult for local businesses to compete and gain the attention of the individuals in their community. However, some digital strategies and time-honored tactics allow optometric practices to market locally to attract patients to your practice. In this post, we list five of the effective local marketing strategies you can use to promote your optometric practice to your community.  

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The Impact Of Small Business Saturday On Your Optometric Practice

Posted by Jeff Rezabek on Wed, Oct 25, 2017 @ 15:10 PM

With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales. Luckily, small shops—like an optometric practice—can get in on the action with a day that promotes shopping at small businesses. But, how beneficial can Small Business Saturday be for an optometric practice? The fine people at The Optical Vision Site break it down for us in their recent post.

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Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

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How to Make Sure Your Recall Messages are Successful

Posted by Janelle Pauli on Thu, Oct 05, 2017 @ 14:10 PM

Many ODs swear by patient recall messages when it comes to patient retention and reducing no-show patients, while others don't see as many benefits from implementing patient recall and reminders. If you fall in the latter group, it may be that you aren't making the most of your messaging and are missing out on really connecting with your patients. Today, we will look at a few important characteristics that make up a successful recall or reminder message.

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