Google My Business Will Change Your Optometry Practice's SEO Strategy

Posted by Madhu Singh on Tue, Jul 03, 2018 @ 10:07 AM

It's likely you've already listed your optometry practice on Yelp, Zocdoc, and the AOA search. However, Google Reviews is quickly catching up to its competitors due to the success of Google Maps. How do you get your optometry practice reviewed on Google Maps? Registering your practice on Google My Business allows you to tell potential patients your story, request reviews, respond to reviews to show your voice, and post pictures of the practice you put effort into designing

Considering around 1 billion monthly active users (41% of worldwide internet users) are on Google Maps, you don't want them to scroll past your practice because you have no information or reviews. Read on to see how creating a Google My Business account can literally put you on the map for new patients to find your practice without any expense on your part.

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How to Generate More Patients for Your Optometric Practice

Posted by Madhu Singh on Tue, Jun 19, 2018 @ 10:06 AM

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact lenses brands that offer low prices or quick delivery. However, there are quite a few perks and benefits that your optometry practice can offer potential patients alongside the actual eye exam. With a little bit of brainstorming, creativity, and knowing your value, you can attract more patients as well as retain your current patients' loyalty. 

From creating a long-term marketing strategy to rethinking the layout of your space to social media posts, we've compiled the ultimate guide to attract more patients to your eyecare practice. If you're fresh out of ideas, read on to find some inspiration.

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4 Tips for Re-branding Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 22, 2018 @ 15:05 PM

Keeping your eyecare practice modern requires you to use the most advanced software and equipment in the industry, refine your processes to keep your workflow running smoothly, choose a contemporary building for your practice, and maintain a brand presence that is attractive to first-time and website visitors. Out of all these things, your practice brand is likely going to get the least attention, but it could arguably be the most important for practice growth.

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Should Your Optometric Practice Website Have A Chatbot?

Posted by Jeff Rezabek on Tue, May 15, 2018 @ 15:05 PM

Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly active user count grows, businesses are using messaging tools like Facebook Messenger to create chatbots to connect with customers and prospects to quickly deliver personalized information. A computer program that mimics human conversation, chatbots are becoming more common on websites across all industries.

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3 Tips For Writing Your About Me Page On Your Optometric Practice Website

Posted by Jeff Rezabek on Thu, Apr 05, 2018 @ 15:04 PM

If you’re giving your website a refresh, or are creating your optometric practice’s first website, one page that should take consideration is your About Me page. A carefully crafted About Me webpage introduces you to prospected patients and invites them to your optometric practice. Unfortunately, writing about yourself can seem a bit awkward and cause you to leave out information that highlights your greatest accomplishments and is an accurate reflection of who you are.

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