Retargeting Captures Eyecare Patients' Attention

Posted by Madhu Singh on Thu, Nov 01, 2018 @ 11:11 AM

Have you ever browsed an online store, clicked on a few items that you didn't end up buying, and started seeing ads for those items on websites you browsed afterwards? You were the target of retargeting campaigns.

Retargeting campaigns are becoming increasingly common for ecommerce and search-driven business because they lead to higher average click-through rates. If a large chunk of your eyecare patients are finding you online, you might want to invest in retargeting ads for your optometry practice as well.

Let us teach you about how remarketing works, setting up a campaign for your practice, and measuring the success of its performance in this blog post. Happy marketing!

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How to Run an Eco-Friendly Eyecare Practice

Posted by Madhu Singh on Thu, Oct 18, 2018 @ 11:10 AM

Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency, eco-friendly products, and dedication to green living. How can your eyecare practice meet the demands of these consumers?

Besides stocking up on eco-friendly eyecare products, there are many ways you can promote a green earth through your processes and workflows in your practice. If you're going through the trouble of revolutionizing your methods, marketing for eco-friendly customers is also important. Read on to find environmentally conscious alternatives to your existing practices.

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5 Book Recommendations for Managing Your Optometry Practice

Posted by Madhu Singh on Thu, Oct 11, 2018 @ 12:10 PM

You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork. Although leisure reading is necessary, you might also crave some bigger picture advice on marketing your practice, managing your team, and staying afloat financially.

We've scoured self-help books, small-business guides, and CEO biographies to choose which books are most applicable to optometrists and other eyecare professionals. Keep reading to find out the top 5 growth-oriented books to add to your reading list this year.

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Eco-Friendly Eyecare Products for Your Optical Dispensary

Posted by Madhu Singh on Thu, Sep 27, 2018 @ 11:09 AM

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to plastic-free packaging, eyewear brands are listening and adapting their supply chain.

If you want to keep up with consumer trends, you'll need to offer eco-conscious eyecare products in your optical dispensary. You can also inform your patients on the benefits of living or purchasing sustainably with your product descriptions.

We've scoured the internet for vetted brands making frames, solution, and eye accessories through recycled materials, fair labor, and other ethically-focused methods. Keep reading to see what we've found.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Thu, Sep 06, 2018 @ 10:09 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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