Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon.
When competing to make optical dispensing sales, you have to think about the situation from your patients’ perspective. Identify why they would be willing to trust anyone other than their doctor to provide them with their glasses and contacts.
After doing a little digging, we figured out a few reasons your patients go elsewhere for their purchases.
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With the end of summer approaching, you'll want to create an enticing display of your sunglasses to boost sales. This means getting creative with your design and sales techniques.
Our friends over at The Optical Journal put together creative DIY eyewear racks that you can utilize or share with your customers. Many of these can be a good afternoon DIY project for patients or inexpensive, eye-catching solution for your practice. We hope you'll feel inspired by what your peers are doing with their sunglasses displays.
Tags: Optical Dispensing, Fun Stuff
It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and that they can easily find another OD in the area who won't charge for it. It can be initially infuriating, but we have a few tips for addressing these patients appropriately.
How do you deal with these patients to help them better understand the extra costs of a contact lens evaluation? If you have proven successful tips we would love to her about them in the comments.
Read MoreTags: Optical Dispensing, Tips & Tools
Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice is a good way to boost sales in your optical shop and beat online retailers.
After monitoring ecommerce patterns and cross-referencing them with eyecare retail predictions, we came up with 7 trends to watch in 2019 and beyond. We think this list provides valuable insight as to where the market for both retailers and eyecare professionals are going.
Read MoreTags: Optical Dispensing, Tips & Tools, Technology
More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.
Over the past few months, we’ve been keeping a closer eye on the online competition and have realized there are a few things that you can learn from online retailers to make your practice more effective at converting frame sales in your optical dispensing shop.
Read MoreTags: Optical Dispensing
Tags: Optical Dispensing, Tips & Tools