2022 Lens Supplier Spotlight: Neurolens
You might know that our ordering platform users are able to choose from over 450 labs and suppliers, but we don't highlight the innovation...
Could You Increase Frame Ordering with an Improved Optical Hand Off?
As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be...
4 Optical Resources Opticians are Loving This Year
After taking a look at our readers' most read articles, it's apparent that most of you love reading about ways to improve sales in your...
4 Sales Books To Help Boost Optical Dispensing Profits
Turning a profit from your optical dispensary sales is an important strategy for increasing revenue and building a successful optometric...
Keeping Rx Sales In-house to Improve Optical Dispensing Profits
In the eyecare industry, online retailers are constantly disrupting the market and pressuring ODs and optical dispensaries to adapt in...
Optical Dispensing Quiz: Will This Resource Help You Make More Sales?
There are a wide range of skills and strategies involved in running a profitable dispensary - from customer service to sales to inventory...
4 Tips for Defending The Contact Lens Evaluation Fee to Patients
It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and...
How to Promote Contact Lenses Post-COVID
The pandemic has brought many changes to the business model of most optometry practices, and not all of these changes are welcome. However,...
6 Skills to Look for in Your Next Optician
There are certain characteristics and skills that set the great opticians apart from the average ones. A top of the line optician knows...
Following 2021 Eyewear Consumer Trends
Predicting the future is more difficult now, as we all have come to realize. How has the COVID-19 pandemic affected consumer habits,...
Optometric Sales Metrics to Monitor Everyday
Sometimes, measuring the same metric everyday is the most effective way to track the smallest changes that could impact your revenue...
Sales Skills You Need in your Optical Dispensary
As we've covered before, strong sales skills are integral to a practice that focuses on selling products. This especially applies to...
How to Calculate Optometry Patient Buying Power
Usually buying power is used in investment banking circles, but it can definitely apply to purchase decisions in eyecare. Buying power...
Polarized Sunglasses Aren't Just for Summer
As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV-protected...
What to Do in Your First 30 Days as an Optician
Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up...
5 Ways To Improve Your Frame Sales This Summer
Your optical dispensary and the styles you carry says a lot about your practice and the community you serve. While your patient schedule...