Eyecare Industry News: The Future of Optical Technology

Posted by Robert Fallon on Tue, Jan 08, 2019 @ 08:01 AM

Trends in the optical world these days don’t seem to last very long. With a constantly changing environment, it can be tough to know which trends are legit and which will fall out quickly.

A major factor to these developments is technological innovation surrounding eyewear. Brands are constantly pushing the envelope on what they can include with their products and what will sell in today’s fast-paced environment.

Our friends at The Optical Vision Site posted, Will Smart Glasses Change The Way We Shop?, to convey that Smart Glass and Augmented Reality (AR) eyewear is the supposed answer to the future of frames. This guest post will go through the development and execution of these products in the market, and what trends to look out for. The threat of this technology is explored, and the threat of competition from tech giants is combated.

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2019 Optometry Practice Resolutions

Posted by Madhu Singh on Thu, Jan 03, 2019 @ 11:01 AM

We hope your 2019 has started with a bang both professionally and personally. While you craft your personal resolutions for the new year, it might be a good motivational tool to create a few for your practice. You can even pin them up in your office for the entire staff to see throughout the year.

You can also encourage your staff to create their own resolutions for personal career development. When you have quarterly or monthly check-ins, these resolutions can be a marker for growth and job satisfaction. That's part of your HR plan for 2019 sorted! Read on to see suggestions for a few resolutions that can jumpstart your planning and organization for the coming year.

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Digital Eyecare Industry Update 2019

Posted by Madhu Singh on Thu, Dec 27, 2018 @ 11:12 AM

As you look forward to beginning a new year, you're probably curious to know the direction of eyecare, healthcare, and optometry. It's a good idea to plan your optometry practice goals for the new year in alignment with developments in technology, optical trends, and patient preferences.

That's why we've done a bit of research to alert you to things you should keep on your radar in the coming year. We do encourage that you stay up to date on big business moves, insurance news, regulations, and other timely matters by following industry news and subscribing to VisionWeb's blog.

Read on to see what competitors are emerging and technology advancements that could make your job easier.

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Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

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Polarized Sunglasses Aren't Just for Summer

Posted by Madhu Singh on Tue, Jul 31, 2018 @ 13:07 PM

As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV protected lens options. This is the best time to educate patients who currently enjoy outdoor activities such as hunting, fishing, hiking, or biking without polarized lenses.

With increasing UV exposure and risk of permanent eye damage, polarized lenses are becoming more of a necessity than an optional fix. It doesn't hurt that your optometry practice could benefit from a second pair sale. Let us show you why stocking your optical dispensary with a range of polarized glasses will benefit both your active patients as well as your practice's profits.

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