As always, the ladies at The Optical Vision Site have something exciting for us to share! It's an exciting contest we would love for you to participate in this holiday season! Read on for more details.
It’s that time of year again! The Optical Vision Site and HOYA are having our 3rd annual Holiday Fest With Used Optical Lenses. The contest is easy! All you have to do is reuse any lens (not new lenses) and make a holiday ornament or decoration.
HOYA is giving out 5 FREE Hoya Lens Certificates for the contest winners.
Reuse Optical Lenses To Make Holiday Ornaments
All you have to do is:
1.) Reuse an old lens (Any kind) to make a holiday ornament, wreath, holiday gift item or holiday decor.
2.) Email us the picture(s) with your name and office phone number. Our email is: email@example.com
3.) Contest runs from November 4- Dec. 15, 2012.
4.) Contest is open to all optical professionals
We will be posting contest images on our Facebook Page
USA and Canada Optical Professionals Only
Have fun- go crazy! We look forward to seeing your pictures! For inspiration, check out our album: Holiday Ornament Contest on Facebook 2012.
With 2013 coming to a close we wanted to put together all of our best optical resources from 2013 so that you can be more prepared for what's to come in 2014. Just think about everything that has happened in optical this year! We've got a lot to cover. We've got everything from our best eBooks to our most popular blog posts of the year. Dig in!
The Best of the Best in Optical Resources
Most Popular Posts of 2013
6 Ways Your Optical Dispensing Habits are Costing You Customers
There are a variety of things your practice could be doing that affects your current and future customers. What does your website look like? When is your office open? Are your prices too high? These are just a few questions you should ask yourself to see if your optical dispensing habits are costing you customers.
Introducing Uprise: Practice Management & EHR by VisionWeb
2013 has been a busy year for us with the launch of Uprise, our cloud-based practice management & EHR solution.
How to Fail at Optical Practice Efficiency
We're all about helping your practice succeed by making daily tasks in your office more efficient. Find out if you're guilty of these efficiency fails!
Social Media in Eyecare: 5 Things Your Patients Want to See
Is your practice active on social media? If not, it's definitely something you should start thinking about for 2014. Take a look at 5 things your patients want to see from you on social media.
4 Optical Dispensing Habits Your Practice Needs to Unlearn
Are there some old-school habits that employees in your practice just can't seem to kick? Some of those habits could be costing you customers or decreasing the efficiency in your practice. Check out these habits your staff should be un-learning.
10 for 10 Series
This year we decided to start a blog series called 10 for 10 that features 10 of VisionWeb's Chiefs, Directors, and Managers to get a better look into how we work here at VisionWeb and how each of their expertise can teach you something about your practice!
10 for 10: Claims Processing Services for Optometry
10 for 10: How to Meet Meaningful Use Criteria for ODs
10 for 10: Insight on Optmetric Practice Management Software
10 for 10: Managing Eye Care Sales to Boost Your Revenue
10 for 10: Keeping Customers Happy at Your Eyecare Practice
10 for 10: How to Market an Eyecare Practice
10 for 10: VisionWeb's CEO
2013 Library of eBooks
We've added 4 new eBooks to our library this year! Each one is different and will help you understand more about choosing a new practice management and EHR solution, cloud computing in optical, meaningful use for ODs, and overall practice efficiency.
Get Your Copy:
Selecting a Practice Management & EHR Solution
A Beginners Guide to Meaningful Use
Rise Up to The Cloud
Blueprints for a Well-Built Eyecare Practice
Wondering what resources we might have in store for 2014? Subscribe to our blog so you don't miss out!
With stage 1 of meaningful use in full force, and stage 2 just around the corner, we wanted to take some time to to talk about the differences in reporting on clinical quality measures (CQMs) between the two stages. Especially because meaningful use criteria for ODs can be a confusing topic with a lot of technicalities. So we'll try to lay it out, plain and simple.
Meaningful Use Criteria for ODs:
Understanding and Reporting on CQMs
Stage 1: 6 CQMs - 3 Core & 3 Additional
3 Required Core CQMs
1. Hypertension: Blood Pressure Measurement
2. Preventative Care and Screening Pair: Tobacco Use Assessment and Tobacco Cessation Intervention
3. Adult Weight Screening and Follow-up
If your EHR produces data that results in a zero for one or more of the core CQMs, then you must choose an alternate CQM from the following:
- Childhood Immunization Status
- Weight Assessment and Counseling for Children and Adolescents
- Preventative Care and Screening: Influenza Immunization for Patients 50 Years and Up
3 Additional CQMs
As far as the 3 additional CQMs go, there is a list of 38 to choose from. But here are the 5 that are the most relatable for ODs:
- Primary Open Angle Glaucoma (POAG): Optic Nerve Evaluation
- Diabetic Retinopathy: Documentation of Presence or Absence of Macular Edema & Level of Severity of Retinopathy
- Diabetic Retinopathy: Communication with the Physician Managing Ongoing Diabetes Care
- Smoking and Tobacco Use Cessation, Medical Assistance: Advising smokers and tobacco users to quit, and discussing cessation medications
- Diabetes: Eye Exam
Stage 2: Report 9 CQMs
Stage 2 of meaningful use starts on January 1, 2014. And it's important to make sure that your EHR software is certified for 2014. Systems that are certified for stage 1 have to be re-certified for 2014, so make sure you check that out!
The biggest difference about reporting on CQMs for stage 2, is that unlike stage 1, there are no core and additional CQMs. Instead you will report on 9 out of the 64 approved CQMs. There are two sets of CQMs, one for children and one for adults.
Recommended Core Measures for Pediatrics
- Appropriate Testing for Children with Pharyngitis
- Weight Assesment and Counseling for Nutrition and Physical Activity for Children and Adolescents
- Chlamydia Screening for Women
- Use of Appropriate Medications for Asthma
- Childhood Immunization Status
- Appropriate Treatment for Children with Upper Respiratory Infection
- ADHD: Follow-Up Care for Children Prescribed Attention Deficit/Hyperactivity Disorder (ADHD) Medication
- Preventative Care and Screening: Screening for Clinical Depression and Follow-Up Plan
- Children who have Dental Decay or Cavities
- View the Full Table of Recommended Pediatric Measures
Recommended Core Measures for Adults
- Controlling High Blood Pressure
- Use of High-Risk Medications in the Elderly
- Preventative Care and Screening: Screening for Clinical Depression and Follow-Up Plan
- Preventative Care and Screening: Tobacco Use Screening and Cessation Intervention
- Use of Imaging Studies for Low Back Pain
- Documentation of Current Medications in the Medical Record
- Preventative Care and Screening: Body Mass Index (BMI) Screening and Follow-Up
- Closing the Referral Loop: Receipt of Specialist Report
- Functional Status Assessment for Complex Chronic Conditions
- View the Full Table of Recommended Measures for Adults
Reporting on CQMs
Reporting on CQMs for attestation is done differently depending on whether you start in 2013 or 2014. You have two options for reporting if you started in 2013. Either through Attestation or Electronic Reporting Pilots through PQRS (Physician Quality Reporting System).
In 2014 you're required to report CQMs using the new 2014 criteria, regardless of whether you're starting stage 1 or 2. The CMS provides a set of specifications for eCQM reporting. These will contain multiple parts which allow certified EHR technology systems to be programmed to capture, calculate, and report CQMs.
Still have questions? We think the CMS site is the best place to start. Want more information in the future regarding meaningful use? Subscribe to our blog!
It's November and our 10 for 10 series is back! With this series we feature one of VisionWeb's tenacious 10 and ask them 10 questions about who they are, what they do for us, and their thoughts on the latest industry trends! This time around we have Michelle Vignault, VisionWeb's claims processing services Senior Account Manager.
10 Questions Answered About Claims Processing Services for Optometry
1. What do you do here at VisionWeb?
My title is Senior Account Manager. I manage our claims processing services department and help guide it's sales, and enrollment and support needs. I get excited every time a new customer joins our service as it gives us the opportunity to help improve their financial processes and payer reimbursement.
2. How has technology changed and affected eyecare practices over the past few years?
The learning curve has been gradual. Our discussion with customers continues to steer them in the direction of taking advantage of technology and teaching them how to embrace it. Not run from it. We continue to hear from providers around the country that they file claims on paper or still drive to the bank to deposit checks. Give us a call because we need to talk!
3. What secrets do you have for eyecare practices about managing their claim filing process?
Perhaps this is not a secret per se, but I encourage providers to review the processes they have in place today and then look at it sideways. Do you have a combative staff member fighting to go electronic or a staff member that says, "We've always done it this way." When a practice realizes they are stuck, that can be the writing on the wall that it's time for a change.
4. How can VisionWeb's insurance services help eyecare practices?
We help minimize what, too often, providers are managing on multiple websites. Send claims on one site, receive paper EOBs from these payers, or get ERA online through other sites. We pull it in as much as possible into one place. In one word: simplify.
5. What are some frequently asked questions our users have about our insurance services?
People often ask if we are a billing service and if we will do everything for them. We do not present ourselves as a billing service, but instead offer tools so that your billing staff can gain control and have access to tools that will empower them to manage their job successfully.
6. What are some of the common claim filing mistakes that practices should avoid?
I realize our society moves at a fast pace and often the person handling the billing wears other hats. The biller is often the office manager or subs in the optical shop. But let's remember that this is a big piece of your income! Yes, the first step is to properly code and submit claims electronically. But that is not enough. Too often we receive calls from providers that are frantic and have not reviewed their reports or analyzed their claims. We offer tools for providers to review their data regularly to learn if there are claims that need attention. Do not wait months on end or at the end of the calendar year.
7. What would you say to eyecare practices who aren't comfortable with computers to encourage them to make the switch to online claims processing?
We have built our products so that different age ranges and user backgrounds can learn how to use our website. Along with the launch of Uprise this year, and the ease of use of our new EHR program, we always have the user in mind.
8. Are there any new features or current promotions for our members?
I'm thrilled to share we released enhancements to our ERA product on November 19th! You will increase your efficiencies by receiving Electronic Remittance Advice and felt it was time to revisit the layout and update the views. It has a more cohesive look with the rest of our insurance products, and a redesigned look to help find information quickly.
And, now through December 31, 2013, we are waiving our one-time enrollment fee. If you have been sitting on the fence to go electronic to submit claims and receive ERAs, now is the time to do so!
9. What can we expect from VisionWeb's insurance services in 2014?
We have been preparing for the use of ICD-10 codes and its official use on October 1, 2014. The change over of ICD-9 to ICD-10 code sets will be critical next year for providers to pay close attention. Providers should be reminded that ICD-9 codes cannot be used for services provided on or after this date, and I ask practices to read up now and become familiar with what codes you plan to bill for next fall.
The CMS website is and excellent resource for you to review, FAQs: ICD-10 Transition Basics.
10. What's your favorite part about working at VisionWeb?
I am fortunate to reach my 10 year Anniversary with VisionWeb on December 1st, and it's been a wild ride. I could tell you some stories! In all honesty, we work hard each day to release mindful products and extend excellent customer service to our customers. The members of this company work long nights and care deeply about what we do. Like others have said in past editions, one of my favorites things is the people here!
That sums up this month's 10 for 10! We hoped you learned a thing or two, and if you're interested in learning more about electronic claims processing services, check out our eBook that will help you seperate claim filing fantasy from fact!
Cloud-based technology has been around for a while now, and you may already
be enjoying some of the perks of cloud-based solutions in your office. And whether or not you've already started taking advantage of the cloud, using cloud applications in new ways is an exciting opportunity that your practice should probably be exploring!
Many practices have already made the switch to electronic medical records, which give them the freedom to free up space that was once occupied by filing cabinets. And with more doctors choosing to utilize a cloud practice management system, eyecare practices have the chance to fee up more space digitally from your hardware, which can be a big time and money saver! But it doesn't just stop there. Cloud-based practice management and EHR solutions can do a lot of other things for your practice as well.
Getting Your Practice Started With a Cloud Practice Management System
Rising to The Cloud
For those of you who haven't switched any processes to the cloud, we know that change can be scary. Especially when it comes to programs and tasks that your entire practice relies on. And maybe you aren't ready for such a big shift, but there are some things you can be doing to get more familiar with how cloud-based technology works and makes daily tasks more efficient.
- Use Google Drive to share documents that require regular updates such as staff scheduling sheets.
- Share large documents through Dropbox if your email has maximum file capacity.
- Opt out of paper statements when receiving bills or claim filing.
- Hold off on making any major hardware or software purchases. Cloud-based solutions will become more and more prevalent, and you might want to consider the cloud when making your next big purchase.
Practice Management & EHR
Maybe you're a small independent practice, or maybe a large practice with multiple locations. It doesn't matter. A cloud-based practice management and EHR solution is flexible and customizable to any practice's needs.
- ODs and staff have access to their system and data from anywhere. Cloud-based systems can be logged into from any device with Internet access. iPads are becoming more and more popular in the exam room. This is a great option for ODs, as they can carrry the tablet with them from room-to-room without having to log in and out between stations.
- ODs can manage electronic health records and track history such as past purchases.
- The billing process is facilitated when the system is integrated with an online-based clearinghouse service.
What You Should Know
Whether you decide to just get familiar with cloud services, or make a big investment in cloud-based technology for your practice, there are a few things you should know.
- Do your research on vendors. Make sure they are trusted, reputable, and educated.
- Most cloud service providers back up their data in at least three places, but for extra security you could request back up storage in your practice.
- Look for solutions that are comprehensive, affordable, and easy to use. You're looking for a professional and personal lifestyle solution, not just a software.
Interested in learning more about cloud-based technology? Check out our eBook for a deeper look into cloud computing in eyecare!
Getting a bad company review on a site like Yelp feels like getting slapped in the face. You'll probably get upset and want to write a 6-page repsonse about how they just don't understand and it's basically their fault. Stop right there!
In all seriousness, websites like Yelp are a great resource for consumers to communicate directly with companies. The consumer holds valuable insights that could help your business adapt and grow. So before you write it off as insignificant, or blow up in the reviewer's face, let's go over some helpful marketing for optometrists tips when dealing with negative online reviews.
Marketing for Optometrists: 6 Things You Shouldn't Be Doing with Online Reviews
1. Just avoid it. Maybe it'll go away?
How to fix it: Avoiding a bad Yelp review is just as bad as telling your waiter that there is a bug cooked into your food and watching him walk away from it. The only reason someone is giving you a bad review is because somewhere along the line, you forgot to do something or there was a misunderstanding. Use this as an opportunity to thank them and let them know that you take your business and your customers seriously. Be prompt and be meaningful with your responses.
2. Lose your cool and explode.
How to fix it: After you read the bad review, give yourself a minute to let the steam pass. Next, try and think about the situation from their point of view. This ensures that your responses are unbiased and fair. If this doesn’t work, then try appointing an office manager or another employee to manage the situation. The main goal here is to avoid a cyber screaming match.
3. Defend your business until the end.
How to fix it: Your business is your everything and if someone tarnishes its name, it’ll surely make you a little remorseful. In this situation, you want to go against your gut feeling and remember to remain diplomatic and professional. The customer has significant insights into your business and taking that into consideration could add value to your business.
4. Get everyone you know involved.
How to fix it: Keep the situation between your business and the reviewer. By bringing in a third party, it could look like you aren’t capable of handling yourself. The less people involved in this type of situation, the better. And depending on the situation, it might be best to address the negative review online, and then also follow up with the reviewer privately to resolve the issue.
5. Annoy the heck out of the reviewer until they remove the post.
How to fix it: Just don’t do this. It comes off as desperate and annoying to the reviewer. Constantly contacting the reviewer will create an even more negative view towards your business. Instead, just reflect your thoughts in your reply by being sincere, understanding, and apologetic (if called for). Then if they want to remove or revise the comment, they will do it on their own.
6. Take it personally and become obsessed over the entire situation.
How to fix it: First, your business is not you. When the reviewer is speaking, they are directing their comments to your business, not you personally. You’ve got one shot to do your best to fix the problem. Once you’ve responded to the best of your abilities and done your best to never let it happen again, let it go and carry on.
Want more tips about marketing for optometrists? Make sure to subscribe to the blog so you don't miss anything!
In our recent blog post, What Can Cloud-Based Optical Software Save Your Practice?, we revealed our logo made out of beach trash sent to us from The Optical Vision Site. Today, sticking to the enviromentally friendly theme, The Optical Vision Site is here to give you some marketing advice when dealing with eco-friendly customers.
Marketing for Optometrists: Which is More Eco-Friendly? Contact Lenses or Eyeglasses?
I don’t know if you have ever had this question from your environmentally concerned patients, but if you Google this question, you’ll find over 19 Million results, which means the consumer wants to know!
Frankly, for those who need vision correction, there are 4 options: eyeglasses, contacts, Lasik, or do nothing about it. Obviously, doing nothing is out of the question, so I will deal with the others and it is a tossup. On the other side of the coin, what does it matter? If you have contacts, you should have a backup pair of eyeglasses and at least one pair of sunglasses. Plus everyone should have a pair of sunglasses for maximum eye protection. Why? Because cataract surgery is one surgery you may not avoid, but you can certainly put off for a year.
Eyeglasses by manufacturing nature use energy. Most eyeglasses and readers are made in China-Asia or Europe (transportation cost). Depending on the type of material, there can be a lot of waste. Polishing eyeglasses can take a lot of water, some of which cannot be recycled. There are eco-friendly eyeglasses, MODO for instance makes eyewear out of recycled materials, and plants a tree for every frame sold. Bamboo eyewear is available as well. Most Bamboo comes from China, but it is also home to Pandas whose habitat is being encroached upon by civilization and bamboo harvesting. The most eco-friendly bamboo eyewear you can purchase is eyewear that is certified FSC (Forest Stewardship Council) Bamboo.
- Wood is another option, but cutting down trees to make eyewear is iffy unless you are making eyewear from reclaimed wood or FSC certified wood. In the case of a company called Drift Eyewear in California, they make eyewear from driftwood. No trees are cut and the wood is salvaged. Many wood eyewear suppliers are ‘local’. In other words, they are small companies that are hand making their eyewear locally. This means that if you are purchasing from a local company i.e. Shwood, (Oregon), you are keeping your tax dollars local and reducing carbon footprints with less transportation costs.
- Another eco-friendly option is to buy local. Buy frames that are made in your city, state, or country. As an example, Frieze Frames and Wiley X make ‘USA’ eyewear. Rons Optical distributes products such a Ficklets which are made in the USA.
- Since ‘Retro’ is such a big trend, vintage frames are probably the most sustainable option. There are many local antique and eyewear stores that stock vintage frames, plus ebay and numerous online stores. The carbon footprint is the cost of transportation.
- Another choice in the eco-friendly eyewear arena is to purchase eyewear from companies that give back. There is a myriad of companies that consistently support vision-saving organizations that give back to their local charities. Companies such as WileyX and Zyloware are housed in sustainable buildings, ClearVision supports local charitable causes, while Hilco, Wiley X, and ClearVision support Breast Cancer initiatives. 141 Eyewear gives a frame to the needy for every frame sold, others support 1% for the Planet, and some plant trees.
Lenses on the other hand use a lot of waste (energy and water). The Vision Council Sustainability committee is working hard on developing resources for labs to effectively re-sell and recycle their waste products. You can eco-eyes your lenses by companies such as Vision-Ease Lens, who use renewable energy and have made in USA lenses. Technically speaking if a lab has Free-Form Lens Equipment, the product is made in the USA which makes it very sustainable.
Lab Equipment manufacturers keep developing ‘energy and water efficient’ equipment. Most likely the most eco-friendly way to make lenses is to make them in-house if you are an optical retailer (less transportation cost) and use Water-Energy Efficient machinery. You can purchase ‘reused equipment' from companies like Vision Systems, purchase all in one surfacing equipment from Fast Grind or Briot, AIT and Santinelli that have water saving lab equipment.
Buying cheap eyewear and readers is not an eco-friendly option for many reasons. The first being that cheap is usually disposable. Disposable = waste in landfills. Secondly, cheap means most likely made in China (high carbon footprint and labor costs). Lastly, cheap means non-biodegradable material, which means if it goes in landfills, it gets lost and it will be there 1,000 years from now. The most eco-friendly thing to do is purchase a quality frame that can be reused or donated over the years.
Consider the average consumer buys 1 new pair of glasses every 2.2 years. If they recycle their old eyeglasses (donate or resell) their ‘eco-worthiness’ goes up!
Fortunately you have two great options for eco-friendly eyeglass cleaners. Nanofilm and Kleerspex are made in the USA and both are biodegradable and use biodegradable packaging.
Again the process of contact lens manufacturing takes a lot of energy and water. The best option is to again buy local and if you can buy made in the USA. The eco-thing about contact lenses is the packaging and the solutions, the contact lens kits, plus the use of water you are running when putting in contacts. You can recycle the aluminum and the cardboard in blister packs. Even if wearing dailies, the transportation cost of getting them adds up. Add into the fact that a contact lens wearer should have a backup pair of glasses and wear sunglasses. The best thing you can do is to recycle the contact lens cases, and encourage your patients to reuse or bring them into you. Another option available is vegan contact lens solution called Clear Conscience.
Just to add a little more, The Slate did a whole article on this and the carbon footprint.
What about eyeglass lenses? The amount of material can vary, depending on the type of plastic used, the prescription, and the shape of the frame. But a reasonable estimate, according to the Minnesota-based manufacturer Vision-Ease Lens, might be 120 grams of plastic for a pair of blanks—little slabs that opticians can grind down into finished lenses—and 35 for lenses that come pre-finished from the manufacturer, and just need to be shaped to fit the frame. Consumers tend to buy new glasses every 2.2 years, but 35 grams of plastic is the equivalent of almost four years worth of daily contacts, or more than 50 years worth of biweeklies.
…Bausch & Lomb told her that making one pair of soft contact lenses produces approximately 0.29 pounds of carbon dioxide equivalent, and Vision-Ease has estimated that (in it's Minnesota facility, at least) making a pair of eyeglass lenses produces 10.5 pounds of CO2-equivalent. If those numbers can be trusted, wearing daily disposables for a couple of years would contribute 22 times more greenhouse gas emissions than wearing a pair of glasses over that time. However, there are still frames, plastic bottles, and cardboard boxes to consider, not to mention the production of all the raw materials.
There is a fallacy that if you have Lasik you will never need to wear glasses again. Most likely you will need to wear readers at some point. And definitely need sunglasses. Is the carbon footprint reduced?
Bottom line - It is a personal choice. Stem Cells and implants are a wave of the future, but who can know when and how affordable and viable it is. If your patients ask, this is what you can tell them.
- Buying local (from you) is one of the most sustainable things a consumer can do
- Promote (if so) you are using local suppliers
- Recycle blister packs if their local ‘waste management’ does not.
- Set up your ‘eco-friendly’ eyewear options in the dispenser with proper signage.
- Put up this type of information on your website.
- Encourage them to recycle readers, eyeglasses, and sunglasses.
For more information, see our Pinterest Board on Eco-Friendly Eyewear.
See What Myoptic Optometry Says on their article, 6 Ways You Can Save The Earth With Your Eyewear.
Technology is everywhere these days. And everyone has differenct comfort levels when it comes to using the latest technology. In the optical industry new technology is taking over, especially when it comes to optical software. So with all of the options available for eyecare providers, how will you determine which technology is the best fit for your practice?
We've got a flow chart to help you determine which optical software technology is a good fit for you: client-server, cloud-hosted, or cloud-based. Answer questions like, do you know how to maintain a network of servers? And, how do you want your system upgrades to happen? Answering these questions will get you closer to discovering which optical software might be best for your practice!
Want more fun tools to help determine which optical software is the best fit for your practice? Check out our shopping kit packed full of great resources!
Cloud computing isn't just a buzzword anymore. It's being implemented in businesses across every industry, including optical. And we know that change can be scary. So we wanted to clear up a few common concerns and questions about cloud computing in optical that might scare you.
Common Concerns About Cloud Computing in Optical
(and why they shouldn't scare you)
We know you've heard stories about system downtime and security hacks that may be making you skeptical about cloud computing. And because cloud computing relies heavily on your internet connection, there is a chance of downtime if you lose your connection. But this can be easily prevented if your practice maintains a 3G or 4G Internet backup.
By choosing a cloud-based service you are dependent on the vendor's server system. And sometimes outages have been known to happen, like with major sites such as Reddit and Pinterest. While outages may happen they are very rare and most likely short lived. Plus, most providers have disaster recovery plans in place.
- Amazon allows companies to spread their data across 8 centers around the world, so you can still access your data even if something were to happen at one data center.
- You can also purchase insurance to prepare for the chance of data loss or cyber-attacks.
Security and Privacy
Security and privacy in the cloud is always a big concern, especially in healthcare. But cloud service providers are required to comply with various privacy standards and have to offer HIPAA compliance for cloud applications that serve in the medical industry.
Also, data in the cloud is very likely to be more secure than what you could accomplish on your own premises in terms of back up redundancy, fire prevention, disaster recovery, and both physical and cyber security. Top cloud vendors include written guarantees and service level agreements with serious penalties should your data be compromised in any way.
The cost of providing high level security for data in your own office can be pricey. And cloud vendors can offer a highly reliable and secure infrastructure at a lower and more predictable cost. Monthly subscription costs may seem or feel high, but if you go through the exercise of spreading out local infrastructure costs over time, you might be surprised!
Considering moving to the cloud in your office? Take a look at our eBook for a closer look at what it could mean for you!
This year at AOA's Optometry Meeting in San Diego our team got to spend some time with our friends from The Optical Vision Site. Cathy from OVS is an avid recycler and came up with the great idea of using recycled items from the beach to build a version of our company logo. We were excited about the idea and a few weeks later got some awesome beach "trash" in the mail! Our team created this fun version of the Uprise logo using items scavenged from the beach. Who knew how easy it would be to reuse these materials to market our brand!
Uprise by VisionWeb logo created from recycled beach trash.
While it's important to save and recycle in your day-to-day life there are also ways you can be saving in your practice too. Using cloud-based services can help reduce your carbon footprint! In fact, businesses that have switched to the cloud claim to use 30% less energy. The ultimate goal of cloud-based technology, like Uprise and other optical software, is to help you save not only the environment's resources, but yours as well! Let's take a look at some of the other things you'll be saving.
What Else Can Cloud-Based Optical Software Save You?
Do you know how much time you waste from having to click too many times to get to the information you need? Tracking down patient history numbers, billing details, and CCI codes can be extremely cumbersome in practice management and EHR structures that aren't designed with ease of use in mind. Our cloud-based optical software was build in the cloud and designed with the workflow of an optometrist in mind, reducing the number of clicks through scheduling, diagnosis, treatment, coding, and billing.
And on top of fewer clicks in the exam room, systems in the cloud can help you save time by giving users access to your system from any device, like a tablet, that you can carry with you from room to room. That will save you time from logging in and out of each station and pulling up patient information each time you change rooms. The cloud also makes it faster to get started using your new optometry software. There is no hardware to buy or install which makes the training process start sooner (and with fewer clicks and an intuitive workflow the training process should be a snap)!
Hardware, Software, and IT Costs
Everyone hears of the same story where thousands of dollars are invested in IT infrastructure, only to find out that it is continually inadequate over time and keeps eating your money! It's important to do your research when shopping for a new system so that you can get the biggest bang for your buck. Think about ways to avoid high upfront, maintenance, and security costs.
As we mentioned earlier, systems built in the cloud require no upfront hardware costs. And you don't have to buy mulitple licenses to install the software on all of the different computers in your office. Because when you use a cloud-based system you can log in from any device with an internet connection. On top of that, when updates are made to a cloud-based system they happen automatically, at no cost. You won't have to worry about purchasing the new version of the software to be updated on all of your devices.
All of the maintenance and security of your data in the cloud is taken care of by the cloud vendor. That means you won't have to worry about how to keep your servers safe and secure in your office. If you don't have the expertise in IT, using a cloud vendor saves you the cost of hiring a consultant to help protect your data. And in the world of healthcare, keeping your data safe and secure is a big deal. Did you know that in 2011 and 2012, the healthcare industry was responsible for the largest percentage of disclosed data breaches? In fact, 94% of healthcare organizations in a recent study reported at least one data breach in the past two years. With the amount of patient information on site at each practice, we believe that every doctor deserves world class security and encryption that is constantly kept up to date.
Want to take a look at our cloud-based practice management and EHR solution, Uprise, and see what it could be saving your practice?