As the sun rises in the morning, you're ready for a usual day filled with customers from the moment your practice opens, until it closes. As you skim your clipboard to plan your day, you begin to notice big white gaps between a scanty amount of customers for the day. In fact, the apointment schedule for the entire week looks rather free. Where are all of your customers? Most likely, your customers are losing interest in your practice and it's time to step your optical dispensing marketing game up.
We're here this month with another blog post about marketing for optometrists from our friends at The Optical Vision Site! Believe it or not, we are well into 2014 and it's time to make sure you are on top of the latest Retail and Eyecare trends of 2014. Get in the loop and check out what's hot!
We've all been in those relationships that we cling on to even though we know it's time to let go and move on to something better. Maybe it's because we're afraid of making changes in our routine life, or even that we're afraid of "that something better." The fact of the matter is we will continue to drown ourselves in fear unless we decide to take a leap of faith and give chances to new changes in our lives.
When you started managing your practice, you probably realized soon enough that insurance claim filing can be a real patience tester. In fact, if you're still using the traditional process of insurance filing, you've probably dealt with your fair share of claim rejections, collectable loss, and coding errors. But do you know how much money you could be losing by ignoring these problems?
As a corporate partner of the Opticians Association of American (OAA), VisionWeb was excited to be a part of the OAA's annual Leadership Conference last week in New Orleans, LA. It was a great conference spent with an awesome group of people and very informative presentations. The picture below of VisionWeb's Chris Rice and OAA President Tom Barracato was taken last week at the Leadership Conference!
How Optical Dispensing Could Win You a $150 Gift Card!
VisionWeb is an online ordering service for opticians and optometrists, and as a benefit to the OAA we created a Royalty Program to support optical dispensing and the people who use our services every day. We do this by providing royalties to the OAA on orders that all OAA members place over the VisionWeb network. At the leadership conference we were able to hand out the Royalty Checks to the individual state associations who earned them allowing them to use this money at their own discretion to support programs and defray their membership costs!