Do Freebies Bring Business to Your Optical Practice?

Posted by Madhu Singh on Thu, Apr 18, 2019 @ 11:04 AM

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

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New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

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How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Apr 04, 2019 @ 13:04 PM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a regular schedule, but you're also trying to manage an optometry business. Successfully doing both can be tricky to balance well. It's important to monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to at least on a yearly basis: New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful eyecare practice.

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One of the Denial Rate Reports You Should Be Running

Posted by Madhu Singh on Thu, Feb 21, 2019 @ 11:02 AM

We know that insurance revenue scaling in your eyecare practice can be daunting, but that's why we've compiled resources to help you become a claim expert. What happens after you've decided on the solution, system, or service that's best for your practice, though?

Say you've got a system in place for claim management and filing that seems to fit well into your workflow. How do you know that it's supporting your practice financially? The best way to measure the performance of your insurance revenue is through running reports. Then, you can optimize the process to reduce the number of unpaid claims.

Today, we're going to highlight one of the five insurance reports you should be running. We hope it urges you to gain necessary insight into the financial side of your practice. 

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Will Reading This eBook Boost Your Optometry Practice Profits?

Posted by Megan Ludzenski on Wed, Jan 23, 2019 @ 05:01 AM

 

Running your practice keeps you busy, which means you don't always have the time to read every single optometric practice management resource that is available to you. We understand that you don't want to waste your time reading something that isn't relevant to the success of your specific practice. That's why we've created a flowchart to help you determine if our benchmark eBook could be beneficial for you and help boost your profits.

Take a couple of minutes out of your day to see if you could gain something from this ebook. And, if you get through the chart and decide that this eBook is for you, download a copy today for free.

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