Educating Your Patients on the Costs of Their Spectacle Lenses

Posted by Janelle Pauli on Thu, Aug 18, 2016 @ 15:08 PM

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.

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Breaking The Ice Between Staff Members in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 23, 2016 @ 15:06 PM

We've talked before about the struggles of hanging on to the staff in your practice. Constantly hiring new people can be draining on you and your team. When you do hire the right candidate for your practice the first couple of weeks on the job are really critical to make them feel comfortable and a valuable part of the team.

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Tips for ECPs: Public Speaking for Optometrists

Posted by Janelle Pauli on Tue, May 10, 2016 @ 14:05 PM

Public speaking can be an intimidating and nerve-racking situation for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, or teaching a CE class

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3 Visual Optical Resources to Share with Your Patients

Posted by Janelle Pauli on Thu, Mar 17, 2016 @ 10:03 AM

There are countless ways to decorate your eyecare practice. One way, is to turn valuable educational material into fun artwork. We've collected 3 great visual optical resources that we think could provide great value for your patients when displayed on the walls in your practice. There are tons of infographics like these out there, or you can even make your own with help from online tools. 

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Take A Bird’s Eye View of Your Optical Ordering

Posted by Kate Nabinger on Thu, Sep 04, 2014 @ 10:09 AM

Today, we are going to take a minute to kill two birds with one stone, with a talk about optical ordering and your common optical dispensary patients all in one blog post! A while back we collaberated with Vision Monday to create this awesome infographic poking fun at the customers you see in your practice day in and day out. It might be time to think about how your ordering methods could be affecting your customers!

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