3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales

Posted by Jeff Rezabek on Thu, Oct 04, 2018 @ 15:10 PM

Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are “just looking,” you’re missing an opportunity to convert frame purchases. A common objection you may hear when pitching the frames in your optical dispensary is that “they are too expensive.” If you’ve explained the value of the frames and your patients are still resisting, it might be time to rethink your pricing strategy.

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Organization at Your Optical Dispensing Workstation

Posted by Janelle Pauli on Wed, Jun 06, 2018 @ 14:06 PM

Staying organized in your optical dispensary is key to keeping a clean and professional image as patients come and go. Organization is also key for opticians to be efficient as they work to fix and adjust frames for patients. We all know that frame parts and tools are small and easy to lose. So how do you keep your optical dispensing workstation organized so it's easy for you to quickly make frame adjustments without losing any pieces along the way?

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5 Reasons To Use VisonWeb’s Online Lab Ordering Solution

Posted by Jeff Rezabek on Thu, Apr 19, 2018 @ 15:04 PM

In addition to providing care to diagnose and correct eye health issues, there’s also a retail aspect to many optometric practices. Optical dispensing solutions, like VisionWeb’s online lab ordering platform, have enabled thousands of practices to place and track their optical product orders for spectacle lenses, contacts, and frames.

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How Your Optical Dispensing Services May Beat Online Retailers

Posted by Denise Deverelle Crown on Tue, May 16, 2017 @ 15:05 PM

For the past few months, I’ve seen primetime commercials for Zenni Optical eyeglasses from $6.95. Since startups advertising on primetime TV is a clear signal of a venture-backed company, I decided to check them out. Following a short online search, I discovered that Zenni was founded in San Francisco in 2003 by two scientists. The lab is rumored to be in China.

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, May 02, 2017 @ 14:05 PM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know their eyes.

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