Social Media for Optometrists: Creating Content Your Patients Love
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
Video Series: Ask Shane Anything
Running an eyecare practice comes with a great deal of responsibility. Not only do you have to prioritize your patients, staff, and...
Case Study: Technology As A Time-Saver And Revenue-Generator
Eye care professionals are often on the lookout for the next big technology that can add to their practice, but they may be overlooking an...
Vision Expo: InFocus with Dr. Aaron Sako
Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...
How To Create An Effective Optical Dispensing Sales Strategy
Getting your patients to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your...
3 Product Positioning Techniques For Summer
With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...
Features of Future-Proofed Technology in 2021
The eyecare industry is evolving, and a large component of this changing landscape has to deal with the advancements in technology. In our...
How To Gain More Gen Z Patients
If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...
5 Tips To Reduce Stress In Your Optometric Practice
2020 and 2021 have been stressful times for people in the eyecare industry. In addition to the stress caused by the pandemic, eyecare...
Why You Shouldn’t be Scared to Switch from Paper to EHR Software
What is your biggest fear? Statistically, the most common fears in America include spiders, confined spaces, and heights. While these might...
Stop Patients from Flaking with These Proven Strategies
It's no secret that missed appointments are a source of frustration to every eyecare practice. Missed appointments waste staff time,...
5 Reasons to be Thankful for the Cloud in Optical
If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...
Case Study: An EHR Built for a Growing Medical Practice
Dr. Leslie O'Dell's long-term goal is to transform the profession by moving away from a refractive-based model and helping ODs practice to...
Case Study: What Dr. Morrow Did When Her Biller Quit Unexpectedly
When Dr. Erika Morrow was starting her new eyecare practice, she was living in every OD's worst nightmare because her biller quit one day...
The Ultimate Guide to Online Eyecare Practice Reviews
Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...
Optometry Insurance Claim Filing Game of True or False
When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...