The Official VisionWeb Blog

For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations and travel, it's also one of the best times for students home from college and all school children to get their eye exams.

Your practice could see high traffic, especially in corporate locations, when families have the time to go to the mall or spend time waiting for a walk-in appointment.

We'll show you a few ways to generate and prepare for a spring break rush of patients in today's blog.

Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at the intersection of both and has the pleasure of mixing traditional ideas with new execution methods and vice versa.

Nobody marries these disparate ideas more successfully than the head of our marketing team, Janelle Pauli. We interviewed her to get her secrets to succeeding on the creative side of a traditional industry. She talks about how she approaches and tackles new campaigns, her decision making process, and what trends she sees getting big in the next year.

Keep reading to see how you can apply her expert advice to your optometry practice's marketing.

Making small updates to your optometry practice website is easy when you're using an intuitive content management system like Wordpress. On a weekly basis, you can easily edit copy, write blogs, and post articles to keep your content relevant and interesting.

However, when your practice goes through a big move, accelerated growth, or staff changes, you might feel it's time to rebrand or change your website. While the process can be daunting, a bit of project management can guide you and your staff through it all.

We're going to go over a few things to keep in mind when overhauling your website.

As you may already know, we use our website's blog as more than just a place to promote our products. In fact, usually the best blog posts are filled with useful information on the industry, marketing, and business techniques for our ideal customers.

Adopting the same mentality for your optometry practice's blog could entice your patients to subscribe and grow your brand.

From product updates to eye disease breakthroughs, you can keep your patients interested and remind them to come back to your practice with a carefully written blog post. Let's show you how.