The Official VisionWeb Blog

Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy season. It can also be the best time to look into purchasing new software you've been eyeing or just replacing what's not working for you.

In order to cater to the special growth needs for your practice post-pandemic, we're focusing on what eyecare professionals might be lacking in their existing systems that are necessary to move forward in 2021. These 3 capabilities will give you the unfair advantage your practice deserves.

For those of you who are unfamiliar with the show or the term “catfish”, a catfish refers to someone who uses a false identity online, most commonly through social media or dating apps, to create relationships. As you can probably guess, most catfishes “bait” their victims by using an attractive profile picture.

How does being catfished relate to buying a cloud-based EHR software? There are two types of cloud systems out in the industry: cloud-based and cloud-hosted. And if you’re unaware of the differences, you might be catfished by a cloud-hosted system when you think you’re purchasing a cloud-based EHR. Here's how you can tell the difference between a catfish and the real deal:

In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This imbalance is dangerous for the health of the community and there are a few ways ODs can account for it through creating a diverse practice.

Attend any diversity and inclusion seminars and you'll learn about how a workplace thrives through incorporating different perspectives, people of various backgrounds, and thinking beyond the scope of a single group's experience. This is why diversity is important in business and certainly healthcare.

There are a few ways you can create an inclusive and supportive practice. Keep reading to see how.

Although expansion is usually associated with a time of exponential growth, the current safety measures surrounding coronavirus call for something similar. Many optometrists are facing challenges with keeping their staff and patients safe in a small space.

Of course, many patients can be seen via telehealth services, but there are still a handful who need to come into the practice for in-person exams or emergencies. One way to keep them safe is physical expansion of your practice's space while another is through adding an associate OD and splitting the duties.

We'll go over a few methods of practice expansion today for you to think about implementing long-term.