Marketing and Social Media

Social Media for Optometrists: Creating Content Your Patients Love

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...

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Coding & Billing

Video Series: Ask Shane Anything

Running an eyecare practice comes with a great deal of responsibility. Not only do you have to prioritize your patients, staff, and...

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EHR Software

Case Study: Technology As A Time-Saver And Revenue-Generator

Eye care professionals are often on the lookout for the next big technology that can add to their practice, but they may be overlooking an...

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Events and Promotions

Vision Expo: InFocus with Dr. Aaron Sako

Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...

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Optical Dispensing

How To Create An Effective Optical Dispensing Sales Strategy

Getting your patients to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your...

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Optical Dispensing

3 Product Positioning Techniques For Summer

With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...

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Uprise EHR & PM

Features of Future-Proofed Technology in 2021

The eyecare industry is evolving, and a large component of this changing landscape has to deal with the advancements in technology. In our...

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Marketing and Social Media, Business Management

How To Gain More Gen Z Patients

If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...

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Resources

5 Tips To Reduce Stress In Your Optometric Practice

2020 and 2021 have been stressful times for people in the eyecare industry. In addition to the stress caused by the pandemic, eyecare...

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EHR Software, Government and Regulatory Resources

Why You Shouldn’t be Scared to Switch from Paper to EHR Software

What is your biggest fear? Statistically, the most common fears in America include spiders, confined spaces, and heights. While these might...

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Practice Management

Stop Patients from Flaking with These Proven Strategies

It's no secret that missed appointments are a source of frustration to every eyecare practice. Missed appointments waste staff time,...

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EHR Software

5 Reasons to be Thankful for the Cloud in Optical

If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...

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EHR Software

Case Study: An EHR Built for a Growing Medical Practice

Dr. Leslie O'Dell's long-term goal is to transform the profession by moving away from a refractive-based model and helping ODs practice to...

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Coding & Billing

Case Study: What Dr. Morrow Did When Her Biller Quit Unexpectedly

When Dr. Erika Morrow was starting her new eyecare practice, she was living in every OD's worst nightmare because her biller quit one day...

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Marketing and Social Media

The Ultimate Guide to Online Eyecare Practice Reviews

Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...

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Coding & Billing

Optometry Insurance Claim Filing Game of True or False

When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...

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