Everything Eyecare Practices Need to Know About Medicare

Posted by Madhu Singh on Thu, Jul 02, 2020 @ 10:07 AM

When it comes to accepting Medicare insurance, there are a few steps and processes that every front desk associate and optometrist needs to know. However, it can be tough to remember the various information surrounding reimbursements, signatures, and claims.

We saw that the Medicare Learning Network from the Center for Medicare Services provides a lot of useful PDFs and resources that your staff can refer to when in need. Make sure your staff always has access to these free pages in their bookmarks bar. These are important to follow if you want to reduce errors, returned or denied claims, and frustration for both your staff and patients. We'll highlight a few of the most important links below:

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7 Innovative Companies in Eyecare

Posted by EyeCarePro on Wed, Jul 01, 2020 @ 09:07 AM

With the growth of technology, ODs have many options for accomplishing their daily tasks and improving their patient care. You most likely choose vendors for paper shredding, inventory management, and medical equipment based on a mixture of referrals, online reviews, and impressive demonstrations.

Sometimes we encounter other people in the optometry industry who are filling gaps or revolutionizing everyday processes. In the following blog, we shed some light on a few companies or vendors that we feel are either disrupting the industry, responding quickly to the needs of ODs, or just moving the industry forward.

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Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Tue, Jun 30, 2020 @ 09:06 AM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

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Educating Patients on the Value of Your Dispensary

Posted by Megan Ludzenski on Mon, Jun 29, 2020 @ 14:06 PM

One of the biggest problems facing independent optometrists is the threat of online retailers, like 
Warby Parker. By providing the convenience of shopping for frames online, many consumers ar
e turning away from your dispensary and into the open arms of cheaper online frame companies. We have stressed in the past the importance of educating your patients on the value of getting frames from a licensed optician in order to combat online retailers.

Today, we want to share with you some optometry blog resources you can use to develop talking points that will help you educate your patients of the truth: the best glasses come from your dispensary.

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How Your Eyecare Staff Can Be Marketers

Posted by EyeCarePro on Thu, Jun 25, 2020 @ 08:06 AM

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

As a small business owner, you're probably searching for methods to get more positive reviews. Essentially, you have to ask your patients, which means delegating and engaging your team members in the best position to see it through.

Enjoy the following expert advice on gaining genuine reviews from our favorite eyecare marketing experts, EyeCarePro.

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