How to Host a Social Media Contest
Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...
Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?
A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...
5 Questions Every Eye Care Practice Should Ask Themselves
It takes a lot of work just to develop, manage, and maintain a practice. So considering what to do when you want to take your practice to...
Should you Start a New Business in Uncertain Times?
Starting a new business is unpredictable, tumultuous, and in these uncertain times, some may even say crazy. However, the idea of “new...
Features your EHR Should Have to Streamline Communication
Communication is the heart of any successful business. In an eyecare practice, it’s especially important to have clear communication...
25 of The Most Expensive Eye Wear In The World
Let's take a peek into what it's like to dress like the rich and famous with a countdown of the most expensive eyewear available for...
How to Generate More Patients for Your Optometric Practice
Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...
Case Study: How Dr. Sako’s EHR Saves Time & Spurs Growth
With a mission to improve quality of life by providing the finest vision care for all ages, Dr. Sako requires robust practice management...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
Eco-Friendly Eyecare Products for Your Optical Dispensary
Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...
6 Hidden Costs Of Running An Optometric Practice
Running an optometric practice is expensive. While most practice owners expect that they’ll incur fees for utilities and rent, there are...
How to Improve Patient Loyalty and Retention
Growing business and increasing revenue isn’t just about attracting new patients, it’s also about retaining the patients you already have....
$200 Investments For Your Eyecare Practice
When you think about investing in your practice, your mind might jump to upgrading to the newest equipment or maybe even hiring a new...
Eyecare Practice Marketing: Eyewear Display Inspiration
Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...
5 Things Patients Hate About Getting New Glasses
You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the...
New Webinar: Dr. Razzano's Tour of Uprise
Join us for a tour of Uprise on March 23, 2021 from 12:30 - 1:30pm CST with expert navigators, Dr. Joseph Razzano & Alison Mounce of...