The Official VisionWeb Blog

When it comes to accepting Medicare insurance, there are a few steps and processes that every front desk associate and optometrist needs to know. However, it can be tough to remember the various information surrounding reimbursements, signatures, and claims.

We saw that the Medicare Learning Network from the Center for Medicare Services provides a lot of useful PDFs and resources that your staff can refer to when in need. Make sure your staff always has access to these free pages in their bookmarks bar. These are important to follow if you want to reduce errors, returned or denied claims, and frustration for both your staff and patients. We'll highlight a few of the most important links below:

With the growth of technology, ODs have many options for accomplishing their daily tasks and improving their patient care. You most likely choose vendors for paper shredding, inventory management, and medical equipment based on a mixture of referrals, online reviews, and impressive demonstrations.

Sometimes we encounter other people in the optometry industry who are filling gaps or revolutionizing everyday processes. In the following blog, we shed some light on a few companies or vendors that we feel are either disrupting the industry, responding quickly to the needs of ODs, or just moving the industry forward.

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

One of the biggest problems facing independent optometrists is the threat of online retailers, like 
Warby Parker. By providing the convenience of shopping for frames online, many consumers are turning away from your dispensary and into the open arms of cheaper online frame companies. We have stressed in the past the importance of educating your patients on the value of getting frames from a licensed optician in order to combat online retailers.

Today, we want to share with you some optometry blog resources you can use to develop talking points that will help you educate your patients of the truth: the best glasses come from your dispensary.

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.