The Official VisionWeb Blog

We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8 Benchmarks ODs Need to Monitor, and it's no surprise why. Not only does that ebook show optometrists which parts of their practice are salient to growth and revenue stability, but it offers valuable advice on improvement from industry leaders.

So, we decided it was time to provide new formulas for optometry metrics that practices should be monitoring. This new ebook focuses more on finding gaps in your existing marketing processes and developing a deeper understanding of your inventory and sales. We think these formulas will help give your growth campaigns and staff goals more direction. Download the ebook here.

Patient’s are responsible for an ever-increasing portion of the charges that are billed to their health insurance. In fact, according to TriZetto, patients now make up more than 30% of the provider's revenue from these billings.

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you probably have a lot of looming questions going into it. Every practice and patient market is unique, so what is a success for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should be thinking about as small business owners.

Business plans come in handy when you're approaching banks or other investors for loans, selling your optometry practice, or expanding in some other way. However, they're also relevant for organizing your growth ideas into actions and a timeline.

In this blog, we help you dissect which parts of the traditional business plan apply to optometrists, office managers, opticians, billers, and the other members of your staff. Hopefully, you can develop a killer business plan when you're done reading.

We don't often brag about our products and services on this blog, but I think it's appropriate every once in awhile. In the past few months, we've been stepping up our response to Revenue Cycle Management customers' needs for comprehensive and effective billing. In addition to filing customers' claims, our team has undergone training and is on their way to accreditation for medical billing and further reduced denial rates.

Billing in general can be overwhelming to learn about when your professional training is in patient care, so medical billing would be a big addition to your to-do list. Hear how we've improved our RCM services and maybe you'll be intrigued to see how we could help your practice.