Marketing and Social Media

5 Optometrists to Follow to Boost your Social Media Game

Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...

Read More
Marketing and Social Media

How to Attract Millennial Staff and Patients to Your Optical Practice

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...

Read More
Marketing and Social Media

How to Host a Social Media Contest

Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...

Read More
Marketing and Social Media

Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?

A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...

Read More
Practice Management, Marketing and Social Media

How to Generate More Patients for Your Optometric Practice

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...

Read More
Marketing and Social Media, Business Management

New Books for ODs' 2021 Reading List

Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...

Read More
Marketing and Social Media

Eco-Friendly Eyecare Products for Your Optical Dispensary

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...

Read More
Marketing and Social Media, Tips & Tools

Eyecare Practice Marketing: Eyewear Display Inspiration

Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...

Read More
Marketing and Social Media

How to Use Content to Educate Patients

Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...

Read More
Marketing and Social Media

Optometry Marketing: Reaching Families in Your Area

Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...

Read More
Marketing and Social Media

How Spring Cleaning Could Restore Your Optometric Practice

Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a...

Read More
Marketing and Social Media, Events and Promotions, Customer Service

6 Common Discount Sale Mistakes Opticians Make

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...

Read More
Marketing and Social Media

How to Use Content to Sell Eyecare Products

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...

Read More
Marketing and Social Media

2021 Social Media Ideas for ODs

Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...

Read More
Marketing and Social Media

Gathering Advice from Your Optometry Community

Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...

Read More
Marketing and Social Media

How to Use Content to Promote Services

Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...

Read More