Target Different Generations with Your Eyecare Practice Marketing
Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam...
5 Steps to Start Email Marketing in Your Optometric Practice
Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and filling your...
Marketing for Optometrists: Small Practices Can Have a Big Presence
Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing...
Social Media for Optometrists: Creating Content Your Patients Love
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
How To Gain More Gen Z Patients
If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...
The Ultimate Guide to Online Eyecare Practice Reviews
Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...
3 Website Tune-Ups to Increase Patient Visits
Your eyecare practice’s website is an extension of your office, which is why it’s so critical your site is clear, comprehensive, and...
The Best Eyecare Practice Facebook Pages
We know all too well that maintaining a Facebook page is hard work, so we were interested to see what OD Facebook pages really stand out....
5 Optometrists to Follow to Boost your Social Media Game
Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...
How to Attract Millennial Staff and Patients to Your Optical Practice
Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...
How to Host a Social Media Contest
Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...
Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?
A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...
How to Generate More Patients for Your Optometric Practice
Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
Eco-Friendly Eyecare Products for Your Optical Dispensary
Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...
Eyecare Practice Marketing: Eyewear Display Inspiration
Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...