The Official VisionWeb Blog

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, others turn to friends and family for a more trustworthy recommendation. How do you thank your patients for sending new referrals to your practice?

Before implementing a referral program in your practice we suggest reaching out to your state board in order to get the details on any legal requirements for running this program in your state or reach out to a business lawyer if you still have questions.

Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals. Not only do media outlets request a professional headshot to accompany interviews or published work, but it's helpful for patients to see photos of you and your staff on your practice's website. Putting a face to a name is crucial for practices with multiple optometrists and avoids and awkwardness when patients do arrive at your practice.

However, hiring a professional photographer to take your photo might not be possible or may be out of your budget. That's why we want to help you work with what you already have to create a great headshot just at home. Keep reading for a step-by-step guide on achieving the perfect optometry headshot.

When a potential patient is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

While AdWords can seem complicated with multiple search parameters for even experienced marketers, if you stick to the basics, you can begin to see results. In today’s post, we’ll look at the basics of getting started with Google AdWords.

Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communication methods for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

There is no template to organizing your practice’s Facebook page. With every post or photo, you’re developing your own digital footprint and personal brand. When deciding how to set-up or improve your Facebook page, realize it’s about how you want to convey your voice. We're showcasing these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online.