Optical Marketing Resources: Why Local Search is Important

Posted by Megan Ludzenski on Tue, Aug 06, 2019 @ 11:08 AM

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through Google search or Google maps. If your practice's online presence isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

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How to Remove Yelp Reviews

Posted by Janelle Pauli on Tue, Jul 30, 2019 @ 12:07 PM

Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable experience, but what about those Yelp reviews that are unfair and portray an inaccurate or exaggerated explanation of the situation? If your business doesn't have a lot of reviews in the first place, one negative review blown out of proportion can hurt your overall rating and may cause hesitation from new patients.

If you notice an offensive or incorrect review, there are steps you can take to try and get help from Yelp to remove reviews that violate their content guidelines. In case your request for removal is denied by Yelp, we have some advice for taking your own stance against these types of reviews.

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Marketing for Optometrists: Cause Related Marketing

Posted by Janelle Pauli on Tue, Jul 09, 2019 @ 11:07 AM

Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for these more sensitive topics and research how your patients will respond.

We want to provide you with concrete statistics on what cause-related marketing entails, how sustainability marketing is received by consumers, and the methods eyecare practices are taking to promote their causes.

The Optical Vision Site discuss cause related marketing in the research below.

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The Ultimate Guide to Hashtags in Optometry

Posted by Megan Ludzenski on Tue, Jun 18, 2019 @ 11:06 AM

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

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Managing Your Eyecare Practice's Online Reputation

Posted by Janelle Pauli on Tue, Jun 11, 2019 @ 11:06 AM

Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or supportive your staff. So how do you address them when it happens?

These days, it's not just Yelp where you have to manage your online reputation. Your patients can offer up reviews on your practice on Google and Facebook, too. For any business, negative attention online is difficult to reverse and upsetting. But with these eyecare practice resources, you can develop a strategy to help you manage your online reviews, both good and bad.

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