The Official VisionWeb Blog

We wrote a post talking about fresh ideas for patient gifts/freebies that your practice can hand out to new patients, loyal patients, or even every patient who walks through your door. Everyone loves to get something for free, so why not make it even better and make it something memorable? A few ideas that we talked about in that article were:

• Teaming up with another local business, like a local candy shop, to create a unique treat for your patients that could have your logo on the candy or packaging
• Drink chip to a local brewery
• Something seasonal, like Halloween or Valentine's Day gifts
• Fresh flowers

Today, we'll share some optical resources about some of the benefits your practice can gain from handing out freebies, or offering free discounts or free add on items with product purchases. 

The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a powerful and effective eyecare website, they dissect the important parts of a homepage. 

The homepage carries a lot of weight when it comes to capturing new patients. It has to signal to Google that your website is the best local option for searches pertaining to eye care while looking attractive and being easy to navigate. An effective homepage leaves an impression—communicating your brand while simultaneously being easy to use and nice to look at. 

In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts now that their practice is reopen. However, most practices are reopening and it's almost certain that competition for both new and existing patients will be high.

There are a few budget-friendly marketing campaigns you can focus on in June and July to make locals aware of your practice's new protocols and strengthen your brand.

We interviewed Zvi Pardes, Head of Content Marketing at EyeCarePro, for his expert advice on the best ways to handle marketing your optometry practice after a financial setback. He provided us responses in the format that boosts engagement the most: videos.

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.