We spend a lot of time discussing social media as an inexpensive marketing tool for your eyecare practice, but there are some traditional...
It's February, the month of love. Valentine's Day is not only about showing your significant other how much you love them. It's a day that...
Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam...
Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and filling your...
Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing...
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...
Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...
Your eyecare practice’s website is an extension of your office, which is why it’s so critical your site is clear, comprehensive, and...
We know all too well that maintaining a Facebook page is hard work, so we were interested to see what OD Facebook pages really stand out....
Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...
Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...
Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...
A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...
Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...