The Ultimate Guide to Hashtags in Optometry

Posted by Megan Ludzenski on Tue, Jun 18, 2019 @ 11:06 AM

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

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Managing Your Eyecare Practice's Online Reputation

Posted by Janelle Pauli on Tue, Jun 11, 2019 @ 11:06 AM

Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or supportive your staff. So how do you address them when it happens?

These days, it's not just Yelp where you have to manage your online reputation. Your patients can offer up reviews on your practice on Google and Facebook, too. For any business, negative attention online is difficult to reverse and upsetting. But with these eyecare practice resources, you can develop a strategy to help you manage your online reviews, both good and bad.

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Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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How to Create Your Optometry Practice's Website

Posted by Madhu Singh on Tue, Feb 19, 2019 @ 13:02 PM

We've gone over what content to include on your website, how to market with your website, and how to stand out for mobile users. However, we wanted to cover the basics of actually making an optometry website without any web development background. 

If you're just starting your research on website building, you might feel overwhelmed by how many options and avenues there are. We'll strip it down to the basics and help you get started.

There are few pieces of infrastructure you have to get right when you first set up your website. From domain hosting to site management to design templates, the process can become too technical for your optometry staff. If you're looking to revamp your practice's website or create one from scratch, we recommend following these steps.

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Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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