Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your most pressing questions about money, profit, and billing in your practice. Feel free to submit questions via email or commenting below!
Many ODs hesitate to launch marketing campaigns because they believe them to be expensive. Of course, this is the case if you're thinking about putting on an event, doing a rebrand of your practice, paying for billboards, or creating other tangible advertising.
However, if you're focusing on a segment of your local population, running a limited-time discount, or conducting another short-term campaign for a small practice, expenses can be as low as $100.
Let's break down the expenses of a marketing campaign to help you know what you can afford for your practice this quarter.Read More