Marketing and Social Media

5 Steps to Start Email Marketing in Your Optometric Practice

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and filling your...

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Marketing and Social Media

Marketing for Optometrists: Small Practices Can Have a Big Presence

Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing...

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Marketing and Social Media

Social Media for Optometrists: Creating Content Your Patients Love

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...

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Marketing and Social Media, Business Management

How To Gain More Gen Z Patients

If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...

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Marketing and Social Media

The Ultimate Guide to Online Eyecare Practice Reviews

Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...

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Marketing and Social Media

3 Website Tune-Ups to Increase Patient Visits

Your eyecare practice’s website is an extension of your office, which is why it’s so critical your site is clear, comprehensive, and...

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Marketing and Social Media

The Best Eyecare Practice Facebook Pages

We know all too well that maintaining a Facebook page is hard work, so we were interested to see what OD Facebook pages really stand out....

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Marketing and Social Media

5 Optometrists to Follow to Boost your Social Media Game

Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...

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Marketing and Social Media

How to Attract Millennial Staff and Patients to Your Optical Practice

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...

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Marketing and Social Media

How to Host a Social Media Contest

Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...

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Marketing and Social Media

Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?

A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...

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Practice Management, Marketing and Social Media

How to Generate More Patients for Your Optometric Practice

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...

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Marketing and Social Media, Business Management

New Books for ODs' 2021 Reading List

Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...

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Marketing and Social Media

Eco-Friendly Eyecare Products for Your Optical Dispensary

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...

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Marketing and Social Media, Tips & Tools

Eyecare Practice Marketing: Eyewear Display Inspiration

Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...

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Marketing and Social Media

How to Use Content to Educate Patients

Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...

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