The Official VisionWeb Blog

For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations and travel, it's also one of the best times for students home from college and all school children to get their eye exams.

Your practice could see high traffic, especially in corporate locations, when families have the time to go to the mall or spend time waiting for a walk-in appointment.

We'll show you a few ways to generate and prepare for a spring break rush of patients in today's blog.

Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at the intersection of both and has the pleasure of mixing traditional ideas with new execution methods and vice versa.

Nobody marries these disparate ideas more successfully than the head of our marketing team, Janelle Pauli. We interviewed her to get her secrets to succeeding on the creative side of a traditional industry. She talks about how she approaches and tackles new campaigns, her decision making process, and what trends she sees getting big in the next year.

Keep reading to see how you can apply her expert advice to your optometry practice's marketing.

Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy conversation hearts, cards, and love puns for patients. We don't want your practice to fall into the sea of gimmicks.

That's why we've brainstormed a few ways to show your patients some love without creating hokey messaging. They'll appreciate your creativity and maybe even return the love this Valentine's Day.

Keep reading to get a few ideas that might delight your patients this February.

For the past two years, the unemployment rate in the US has stayed mostly below 4%. While this is the lowest it has been for the past 30 years, it can make hiring difficult for your practice.

There are more healthcare jobs being created due to economic and business growth. If there are plenty of jobs, that might mean that the most qualified applicants find their positions more quickly and there could be a surplus of unqualified applicants. It could also mean that your practice will have to offer more competitive salaries, benefits, and perks.

Let's explore what you need to know and how you can prepare yourself.