Does a 3.5% Unemployment Rate Affect Your Optometry Practice?

Posted by Madhu Singh on Thu, Dec 19, 2019 @ 07:12 AM

For the past two years, the unemployment rate in the US has stayed mostly below 4%. While this is the lowest it has been for the past 30 years, it can make hiring difficult for your practice.

There are more healthcare jobs being created due to economic and business growth. If there are plenty of jobs, that might mean that the most qualified applicants find their positions more quickly and there could be a surplus of unqualified applicants. It could also mean that your practice will have to offer more competitive salaries, benefits, and perks.

Let's explore what you need to know and how you can prepare yourself.

Read More

Optometry Billing Can Be Scary

Posted by Madhu Singh on Thu, Oct 31, 2019 @ 09:10 AM

This halloween, there's only one thing that seems to scare optometrists: lost insurance reimbursements. Your gut reaction might be to hire someone to figure out why you're not getting paid. However, hiring a full-time in-house biller isn't the only solution to your problems.

We'll show you how to empower your staff with the basic billing, coding, and financial knowledge they need to navigate the complicated insurance rules. Then, you can decide the best method to manage your insurance revenue moving forward.

Read More

Personalized Marketing Ideas for Eyecare Practices

Posted by Madhu Singh on Thu, Oct 24, 2019 @ 09:10 AM

We spend a lot of our free time and professional time checking our emails, social media, and generally spending time on our computers. However, almost every patient pays attention to a personalized message that isn't necessarily through digital outreach.

That's why we want to discuss methods that will delight your new patients and set yourself apart from other practices. No matter how reliant we become on our digital devices, none of us will lose the sense of joy we feel when receiving a handwritten note.

Keep reading to see other small ways to make patients feel special.

Read More

The Ultimate Branding Checklist Every Eyecare Practice Needs

Posted by Janelle Pauli on Tue, Oct 22, 2019 @ 11:10 AM

Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices struggle with maintaining a consistent brand image throughout all of their office materials.

It can be easy to forget about branding on smaller documents around the office, and that is why we've asked our in-house designer to come up with a branding checklist of all the things that you should be focusing on in your practice to develop a strong brand.

We hope the checklist below at least gets your wheels turning when thinking about how you represent your practice, and how you can work to improve your brand image before the end of the year.

Read More

Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, Oct 15, 2019 @ 10:10 AM

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

Read More