5 Optometrists to Follow to Boost your Social Media Game
Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...
How to Attract Millennial Staff and Patients to Your Optical Practice
Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...
How to Host a Social Media Contest
Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...
Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?
A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...
How to Generate More Patients for Your Optometric Practice
Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
Eco-Friendly Eyecare Products for Your Optical Dispensary
Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...
Eyecare Practice Marketing: Eyewear Display Inspiration
Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...
How to Use Content to Educate Patients
Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...
Optometry Marketing: Reaching Families in Your Area
Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...
How Spring Cleaning Could Restore Your Optometric Practice
Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
How to Use Content to Sell Eyecare Products
When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...
2021 Social Media Ideas for ODs
Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...
Gathering Advice from Your Optometry Community
Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...
How to Use Content to Promote Services
Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...