The Official VisionWeb Blog

If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...

Online reviews are among the first things prospective patients will see when searching the web for information on or about a healthcare...

Your eyecare practice’s website is an extension of your office, which is why it’s so critical your site is clear, comprehensive, and...

We know all too well that maintaining a Facebook page is hard work, so we were interested to see what OD Facebook pages really stand out....

Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a...

Are you looking for a surefire way to generate huge audience engagement on social media? Host a social media contest or giveaway! The rise...

A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on...

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...

Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...

Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...

Being an optometrist often means taking on the role of teacher or educator. In fact, educating patients is one of the top responsibilities...

Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...

Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a...

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...