With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business. Not only does a social campaign blast information to a large amount of people, but it also adds brand personality and value to your company name.
There’s a lot of popular advice out there about social media, but much of it should not be followed if you want to be effective in the eyecare industry specifically. So, we have come up with 7 pieces of advice that you should ignore when implementing your optical social media campaign.