The Official VisionWeb Blog

When a potential patient is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

While AdWords can seem complicated with multiple search parameters for even experienced marketers, if you stick to the basics, you can begin to see results. In today’s post, we’ll look at the basics of getting started with Google AdWords.

Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communication methods for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

There is no template to organizing your practice’s Facebook page. With every post or photo, you’re developing your own digital footprint and personal brand. When deciding how to set-up or improve your Facebook page, realize it’s about how you want to convey your voice. We're showcasing these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online.

If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them. This is the sign of good inbound and content marketing. They created marketing campaigns in multiple avenues to build up brand recognition and move their targeted buyers down their sales funnel gradually.

Not only do optometrists not have time to cold-call or pursue traditional sales techniques to gain new patients, but they don't need to. As an eyecare practice, you're providing necessary healthcare to your community, so you just need to showcase your value.

Here are three marketing campaigns that are accessible to all ODs and have been proven to bring in new patients or improve revenue.

After almost 2 months of closure, optometry practices are slowly reopening in many states. While this means imposing new sanitation requirements and safety measures to protect patients and staff, it also means letting patients know that you're back in business.

Because competition for patients is high right now, you'll need to make sure your practice's reopening messaging stands out from other practices in your area.

We want to ease some of the burden by providing some of our ideas for marketing your reopening.