The Official VisionWeb Blog

This halloween, there's only one thing that seems to scare optometrists: lost insurance reimbursements. Your gut reaction might be to hire someone to figure out why you're not getting paid. However, hiring a full-time in-house biller isn't the only solution to your problems.

We'll show you how to empower your staff with the basic billing, coding, and financial knowledge they need to navigate the complicated insurance rules. Then, you can decide the best method to manage your insurance revenue moving forward.

We spend a lot of our free time and professional time checking our emails, social media, and generally spending time on our computers. However, almost every patient pays attention to a personalized message that isn't necessarily through digital outreach.

That's why we want to discuss methods that will delight your new patients and set yourself apart from other practices. No matter how reliant we become on our digital devices, none of us will lose the sense of joy we feel when receiving a handwritten note.

Keep reading to see other small ways to make patients feel special.

Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices struggle with maintaining a consistent brand image throughout all of their office materials.

It can be easy to forget about branding on smaller documents around the office, and that is why we've asked our in-house designer to come up with a branding checklist of all the things that you should be focusing on in your practice to develop a strong brand.

We hope the checklist below at least gets your wheels turning when thinking about how you represent your practice, and how you can work to improve your brand image before the end of the year.

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your most pressing questions about money, profit, and billing in your practice. Feel free to submit questions via email or commenting below!

Many ODs hesitate to launch marketing campaigns because they believe them to be expensive. Of course, this is the case if you're thinking about putting on an event, doing a rebrand of your practice, paying for billboards, or creating other tangible advertising.

However, if you're focusing on a segment of your local population, running a limited-time discount, or conducting another short-term campaign for a small practice, expenses can be as low as $100. 

Let's break down the expenses of a marketing campaign to help you know what you can afford for your practice this quarter.