20 Marketing Ideas for Valentine's Day

Posted by Madhu Singh on Tue, Feb 11, 2020 @ 10:02 AM

What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over at the Optical Journal. Pick up some tips on easy ways to get your patients involved and excited about Valentine's Day at your office!

It is a short time between New Year's and Valentine's Day... so pull up your temples and start the process... you may be a Valentine Grinch, but check out some of the below numbers and why shouldn't consumers be spending some of those billions of dollars with eyecare professionals?

Read More

How to Show Your Patients Love

Posted by Madhu Singh on Wed, Jan 29, 2020 @ 08:01 AM

Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy conversation hearts, cards, and love puns for patients. We don't want your practice to fall into the sea of gimmicks.

That's why we've brainstormed a few ways to show your patients some love without creating hokey messaging. They'll appreciate your creativity and maybe even return the love this Valentine's Day.

Keep reading to get a few ideas that might delight your patients this February.

Read More

4 Audiences Your Practice Should Target on Facebook to Improve Your Optical Marketing

Posted by Janelle Pauli on Mon, Jan 06, 2020 @ 04:01 AM


Growing your following on Facebook is a great way to step up your optical marketing game and generate new interest in your practice. These days, there are so many people and businesses on Facebook that is can easily get crowded and hard to reach the people that might visit your practice.

Getting started with paid ads on Facebook can be overwhelming if you are new to the game and don't know where to start. Plus, you might be working with a small budget and want to ensure you're getting the most bang for your buck. We want to focus on some of the audiences you can target on Facebook to find new patients and generate new business for your practice.

Read More

Does a 3.5% Unemployment Rate Affect Your Optometry Practice?

Posted by Madhu Singh on Thu, Dec 19, 2019 @ 07:12 AM

For the past two years, the unemployment rate in the US has stayed mostly below 4%. While this is the lowest it has been for the past 30 years, it can make hiring difficult for your practice.

There are more healthcare jobs being created due to economic and business growth. If there are plenty of jobs, that might mean that the most qualified applicants find their positions more quickly and there could be a surplus of unqualified applicants. It could also mean that your practice will have to offer more competitive salaries, benefits, and perks.

Let's explore what you need to know and how you can prepare yourself.

Read More

Optical Marketing: Improving Your Reach on Facebook without Paying for It

Posted by Janelle Pauli on Mon, Dec 16, 2019 @ 05:12 AM


Anyone who manages a business page on Facebook understands the frustration of trying to get your posts seen by your followers. Facebook has made it nearly impossible for your posts to be seen unless you pay to promote each post. If you're a small business balling on a budget, paying for optical marketing on social media might not be making the cut.

That's why we want to share some ideas and resources with you for increasing your organic reach to followers without paying for it. Posts that you aren't paying to promote might be reaching as few as 5% of your followers. We've seen this firsthand on our own Facebook page, so we understand the struggle. After doing a little research we want to share with you a few ideas we rounded up to help boost your organic reach.

Read More