Marketing and Social Media

Optometry Marketing: Reaching Families in Your Area

Marketing your practice to reach families is no easy feat when you’re trying to operate and maintain your practice. It can, however, be...

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Marketing and Social Media

How Spring Cleaning Could Restore Your Optometric Practice

Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a...

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Marketing and Social Media, Events and Promotions, Customer Service

6 Common Discount Sale Mistakes Opticians Make

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...

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Marketing and Social Media

How to Use Content to Sell Eyecare Products

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...

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Marketing and Social Media

2021 Social Media Ideas for ODs

Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...

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