We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.
We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.Read More