Tips For Better Frame Board Management In Your Optical Dispensary

Posted by Jeff Rezabek on Wed, Jul 08, 2020 @ 11:07 AM

Effective frame board management is becoming more important as online retailers evolve to gain market share.

The industry benchmark for your inventory turn rate is between 3 and 4 percent. If your rate is less than 3%, then you may be overstocking your optical dispensary with slow-moving inventory that your patients won’t buy.

Use the tips below to help you better manage your frame boards for profit.

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Educating Patients on the Value of Your Dispensary

Posted by Megan Ludzenski on Mon, Jun 29, 2020 @ 14:06 PM

One of the biggest problems facing independent optometrists is the threat of online retailers, like 
Warby Parker. By providing the convenience of shopping for frames online, many consumers ar
e turning away from your dispensary and into the open arms of cheaper online frame companies. We have stressed in the past the importance of educating your patients on the value of getting frames from a licensed optician in order to combat online retailers.

Today, we want to share with you some optometry blog resources you can use to develop talking points that will help you educate your patients of the truth: the best glasses come from your dispensary.

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Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Thu, Mar 26, 2020 @ 09:03 AM

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

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How to Boost Sales on Second Pair Frames

Posted by Janelle Pauli on Tue, Mar 03, 2020 @ 15:03 PM

Your dispensary is where the majority of sales happen for your eyecare practice. When your patient walks out with more than one pair of frames, that can be big benefit for your profits. But everyone in the biz knows that second pair frame sales aren't always easy to come by. The opticians in your practice play a big role in making your final frame sales, but everyone in your practice should be encouraging sales throughout the entire practice.

We've got 4 expert tips to help you and your team overcome your monthly sales goals by boosting second pair sales. What has worked the best for increasing sales in your practice?

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Optician Software: How Barcode Scanning Systems Help Boost Efficiency

Posted by Janelle Pauli on Mon, Jan 20, 2020 @ 08:01 AM

Every eyecare practice is looking for ways to save time and money. It's a difficult task keeping up with a busy schedule of patients and it requires a seamless workflow to not fall behind on a busy day. But there are plenty of optician software tools and resources out there that can help make little day-to-day tasks more efficient for your staff.

Today, we're going to talk about the benefits of using a barcode scanning system in your dispensary to keep track of your inventory and speed up your workflow. Many eyecare practices only take a physical frame inventory once a year, usually for tax purposes, because it's thought to be time consuming to do during business hours. Closing down the office for a day or working through the weekend becomes costly. But with a few simple barcode scanners and a label printer, you can receive your inventory much more efficiently and more often.

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