8 Cool Eyeglass Racks

Posted by Meagan Vitek on Tue, Sep 24, 2019 @ 11:09 AM

With the end of summer approaching, you'll want to create an enticing display of your sunglasses to boost sales. This means getting creative with your design and sales techniques.

Our friends over at The Optical Journal put together creative DIY eyewear racks that you can utilize or share with your customers. Many of these can be a good afternoon DIY project for patients or inexpensive, eye-catching solution for your practice. We hope you'll feel inspired by what your peers are doing with their sunglasses displays.

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4 Tips for Defending The Contact Lens Evaluation Fee to Patients

Posted by Janelle Pauli on Tue, Sep 17, 2019 @ 11:09 AM

It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and that they can easily find another OD in the area who won't charge for it. It can be initially infuriating, but we have a few tips for addressing these patients appropriately.

How do you deal with these patients to help them better understand the extra costs of a contact lens evaluation? If you have proven successful tips we would love to her about them in the comments.

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5 Retail Trends for Your Optical Shop in 2019

Posted by Janelle Pauli on Tue, Aug 27, 2019 @ 13:08 PM

Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice is a good way to boost sales in your optical shop and beat online retailers.

After monitoring ecommerce patterns and cross-referencing them with eyecare retail predictions, we came up with 7 trends to watch in 2019 and beyond. We think this list provides valuable insight as to where the market for both retailers and eyecare professionals are going.

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3 Optical Dispensing Lessons Learned from Online Retailers

Posted by Jeff Rezabek on Tue, Jul 23, 2019 @ 11:07 AM

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

Over the past few months, we’ve been keeping a closer eye on the online competition and have realized there are a few things that you can learn from online retailers to make your practice more effective at converting frame sales in your optical dispensing shop.

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5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Tue, Jul 16, 2019 @ 13:07 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing highly valued frame sales difficult.

While opticians might not necessarily consider themselves as "sales people," there is definitely a big sales component for that role in the practice. Some opticians even earn commission or incorporate sales into their performance goals.

We looked around for some of the most helpful sales tips on the web that we could find to help you think harder about your role as a salesperson, the strategies you use, and how you can increase sales in the optical dispensary.

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