Optical Dispensing

How to Promote Contact Lenses Post-COVID

The pandemic has brought many changes to the business model of most optometry practices, and not all of these changes are welcome. However,...

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Optical Dispensing

6 Skills to Look for in Your Next Optician

There are certain characteristics and skills that set the great opticians apart from the average ones. A top of the line optician knows...

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Optical Dispensing

Following 2021 Eyewear Consumer Trends

Predicting the future is more difficult now, as we all have come to realize. How has the COVID-19 pandemic affected consumer habits,...

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Optical Dispensing

Optometric Sales Metrics to Monitor Everyday

Sometimes, measuring the same metric everyday is the most effective way to track the smallest changes that could impact your revenue...

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Optical Dispensing, Staff Management

Sales Skills You Need in your Optical Dispensary

As we've covered before, strong sales skills are integral to a practice that focuses on selling products. This especially applies to...

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Optical Dispensing

How to Calculate Optometry Patient Buying Power

Usually buying power is used in investment banking circles, but it can definitely apply to purchase decisions in eyecare. Buying power...

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Optical Dispensing

Polarized Sunglasses Aren't Just for Summer

As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV-protected...

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Optical Dispensing

What to Do in Your First 30 Days as an Optician

Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up...

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Optical Dispensing

5 Ways To Improve Your Frame Sales This Summer

Your optical dispensary and the styles you carry says a lot about your practice and the community you serve. While your patient schedule...

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Optical Dispensing

The 3 Biggest Mistakes Eyecare Practices Make Ordering Online

Many practices that order eyecare products online are familiar with its benefits like online order status, faster turnaround time, and...

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Optical Dispensing

Eyewear Display Tips | Eyecare Practice Marketing

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame...

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Optical Dispensing

How To Create An Effective Optical Dispensing Sales Strategy

Getting your patients to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your...

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Optical Dispensing

3 Product Positioning Techniques For Summer

With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...

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Practice Management, Optical Dispensing, Coding & Billing

5 Questions Every Eye Care Practice Should Ask Themselves

It takes a lot of work just to develop, manage, and maintain a practice. So considering what to do when you want to take your practice to...

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Optical Dispensing, Customer Service

5 Things Patients Hate About Getting New Glasses

You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the...

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Optical Dispensing

4 Bulletproof Strategies For Boosting Frame Sales

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming...

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