The Official VisionWeb Blog

Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your most pressing questions about money, profit, and billing in your practice. Feel free to submit questions via email or commenting below!

Many ODs hesitate to launch marketing campaigns because they believe them to be expensive. Of course, this is the case if you're thinking about putting on an event, doing a rebrand of your practice, paying for billboards, or creating other tangible advertising.

However, if you're focusing on a segment of your local population, running a limited-time discount, or conducting another short-term campaign for a small practice, expenses can be as low as $100. 

Let's break down the expenses of a marketing campaign to help you know what you can afford for your practice this quarter.

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is important to maintain your patient count, increase new patient acquisition, and assist with frame sales.

And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in. Continue reading to see our expert opinion on marketing your practice in 2020.

Throughout the tradeshows of 2019, it's become clear that all optometrists and office managers can find one thing in common: their frustration with billing.

We recently held "Ask Me Anything" sessions at Vision Expo West where our resident billing expert answered any and all money-related questions. We received questions about medical vs vision billing, how to scale profits with multiple payers, managing medicare, and more.

That's why we want to make sure you have access to our free Insurance Revenue Kit for ODs. Not only will it help you understand your billing issues, but it'll also show you how you can end your frustration.

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year of growing pains and had a chance to be established. 

How do you scale profits in a private optometry practice in terms of business development, staff, patient volume, and accepted payers? We did some research and collected the plans of financially successful practices to help guide you to the right track.

Keep reading to see a few of the top pieces of advice we found.