The Official VisionWeb Blog

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or supportive your staff. So how do you address them when it happens?

These days, it's not just Yelp where you have to manage your online reputation. Your patients can offer up reviews on your practice on Google and Facebook, too. For any business, negative attention online is difficult to reverse and upsetting. But with these eyecare practice resources, you can develop a strategy to help you manage your online reviews, both good and bad.

Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every optometric practice owner faces.

Unfortunately, there isn’t always an easy or straightforward solution to these challenges. Owners have to use a mixture of effective management, updated technology, and clever sales strategy to create positive change within their practice.

Knowing your options and gaining advice from your peers can help you test different strategies that can overcome these common challenges in your practice.

Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and lenses. Being able to show and explain the value of quality eyewear and expert fittings can be tricky. Visuals are a great way to help get the point across to some of your most stubborn patients.

In today's guest post from The Optical Vision Site, we'll look at an infographic that can help explain to patients how much they value their vision over other purchases they make in their daily life. 

With new patient growth comes the need to change and grow your practice in size, number of people, or budget.

It's hard to know when it's time to expand your practice, but we can spot a few tell-tale signs that you need to hire a new employee or associate. Usually, having a full patient schedule at least two weeks in advance is a good indicator that your practice could afford to hire more help. However, hiring another optometrist is a big leap to take financially and logistically.

Make sure hiring an associate OD is the best move for you by investigating your options.