25 of The Most Expensive Eye Wear In The World
Let's take a peek into what it's like to dress like the rich and famous with a countdown of the most expensive eyewear available for...
$200 Investments For Your Eyecare Practice
When you think about investing in your practice, your mind might jump to upgrading to the newest equipment or maybe even hiring a new...
Eyecare Practice Marketing: Eyewear Display Inspiration
Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk...
3 Jaw-Dropping Eyecare Practices To Inspire You
A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the...
2021 Eyecare Practice Marketing Calendar
Coming up with patient engaging events in your practice can be tricky. We want to help jumpstart your year by giving you a snapshot of...
6 Book Recommendations for ODs
Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and...
33 Ways To Reuse Frames and Glasses Cases
At VisionWeb, we are always looking for a way to reuse everyday objects. Especially considering the current climate crisis, we know...
Spreading Cheer for Eyecare Patients & Employees
Usually the winter holidays are filled with family reunions, festivities, events, and general conviviality. The holidays in 2020 are...
Educating Patients on Long Term COVID-19 Eye Health
As most eyecare providers know, restricting OD's access to their patients during the beginning of coronavirus lockdown was detrimental to...
Perfect Holiday Gifts for Your Eyecare Staff
There are many ways to delight your customers when it comes to the holiday season, but don't forget about your staff. Giving gifts to your...
The Psychology of Color in Your Optical Shop
Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of...
Encourage Patients to Promote Your Eyecare Practice
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
Optometry Product Development Insight with Sam Khan
Have you ever thought about the fact that the equipment and software you use everyday in your practice might have been designed anywhere...
Keeping Sanitary Practices in Eyecare
Although infectious disease isn't as common in an eyecare practice as it is in a hospital, it is surprising how many viruses or bacteria...
Spring Break Specials for Eyecare Practices
For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations...
Optometry Marketing Advice from VisionWeb
Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at...