The Official VisionWeb Blog

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership pieces written by leading professors, scientists, creative thinkers, and other professionals renowned in their industries help people learn about a certain topic or skill. They aim to inspire change of behavior or thought process.

Today, there are hundreds of TED Talks in multiple languages that you can access for free online. In this post, we'll highlight 3 talks that seem to be relevant to optometrists and eyecare professionals specifically. We hope you feel empowered and inspired by these and share them with your coworkers.

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, others turn to friends and family for a more trustworthy recommendation. How do you thank your patients for sending new referrals to your practice?

Before implementing a referral program in your practice we suggest reaching out to your state board in order to get the details on any legal requirements for running this program in your state or reach out to a business lawyer if you still have questions.

Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals. Not only do media outlets request a professional headshot to accompany interviews or published work, but it's helpful for patients to see photos of you and your staff on your practice's website. Putting a face to a name is crucial for practices with multiple optometrists and avoids and awkwardness when patients do arrive at your practice.

However, hiring a professional photographer to take your photo might not be possible or may be out of your budget. That's why we want to help you work with what you already have to create a great headshot just at home. Keep reading for a step-by-step guide on achieving the perfect optometry headshot.