Presentation Tips for Optometrists

Posted by Janelle Pauli on Tue, Apr 07, 2020 @ 09:04 AM

Public speaking or webinar presentations can be intimidating and nerve-racking situations for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, teaching a CE class, or presenting to an online audience over a webinar or meeting software.

We found an infographic from Essay Tigers that walks you through the steps of memorizing a speech and finishes up with 6 additional tips. If you're nervous for your next large speaking event, check out this resource to get prepared and calm your nerves!

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Remote Work Series: Update Your Tools

Posted by Madhu Singh on Mon, Apr 06, 2020 @ 10:04 AM

Currently, most healthcare professionals in the US are required to only perform patient care for emergency cases. However, that doesn't mean there isn't work to be done in your practice.

If you have down-time, it's a good idea to complete the tasks you've either been putting off or don't usually have space for when seeing patients. That's why we're starting a remote work series on the blog to give you ideas for keeping yourself and your staff productive during this uncertain time.

Today we'll go over the various software updates and equipment maintenance steps that are crucial and beneficial for your practice.

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Managing Uncertainty in Your Practice

Posted by Madhu Singh on Thu, Apr 02, 2020 @ 11:04 AM

Dealing with uncertainty in your practice can be tough for revenue growth and staff motivation. Many external factors can cause uncertainty like political change, government regulation, recessions, and natural disasters. However, your own practice finances, corporate licenses, or HR changes could also create an uncertain atmosphere.

No matter the cause, the way you can tackle unexpected or unfavorable changes and keep up motivation are similar. Whether it's through mindfulness, teamwork, or leaning on others, we know of tried-and-true methods to manage workload and financial stress.

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Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Thu, Mar 26, 2020 @ 09:03 AM

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

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How to Boost Sales on Second Pair Frames

Posted by Janelle Pauli on Tue, Mar 03, 2020 @ 15:03 PM

Your dispensary is where the majority of sales happen for your eyecare practice. When your patient walks out with more than one pair of frames, that can be big benefit for your profits. But everyone in the biz knows that second pair frame sales aren't always easy to come by. The opticians in your practice play a big role in making your final frame sales, but everyone in your practice should be encouraging sales throughout the entire practice.

We've got 4 expert tips to help you and your team overcome your monthly sales goals by boosting second pair sales. What has worked the best for increasing sales in your practice?

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