The Official VisionWeb Blog

Usually the winter holidays are filled with family reunions, festivities, events, and general conviviality. The holidays in 2020 are different because of the social distancing measures we're all following, though. Which means your staff and patients might need a bit of extra motivation to take care of themselves and put their eye health first. 

We thought about different ways you can spread joy and make your patient's time in your practice as enjoyable as possible. Here are a few ideas we thought were winners:

As most eyecare providers know, restricting OD's access to their patients during the beginning of coronavirus lockdown was detrimental to early diagnoses of degenerative eye diseases. While this is a lasting consequence of the pandemic and information that you should share with high-risk patients, it isn't directly caused by the virus. 

As a healthcare provider, we're sure you're already receiving questions from patients about the lasting effects of the virus. There is now some initial research around how the COVID-19 virus affects the human eye, even after it's passed on from the body. We collected this research to see what relevant parts you would want to share with your patient base.

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision.