Marketing and Social Media, Tips & Tools, Customer Service, Staff Management

3 Tips For ECPs To Run A Modern Eyecare Practice

Most eye care professionals understand that to run a successful modern practice, you must cater to various customers across generations...

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Tips & Tools, Events and Promotions

Creating A Labor Day Special In Your Eyecare Practice

Labor Day is a federal holiday celebrating Americans participating in the workforce. It is celebrated every year on the first Monday in...

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Optical Dispensing, Tips & Tools

5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a...

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Optical Dispensing, Tips & Tools

Using the Marketing Mix to Prepare for Back to School

It’s that time of year again when schedules start to fill up last minute, with kids needing eye exams before school starts. It can be an...

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Optical Dispensing, Tips & Tools, Customer Service

Optical Dispensing: 2 Minute Sales Strategies for Closing Bigger Purchases

Increasing sales in your dispensary is one way to boost your practice profits. But, making an extra sale is sometimes easier said than...

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Tips & Tools

Practical Upgrades For Your Practice Under $500

It's understandable for business owners to be hesitant when making excessive purchases during economic uncertainties. However, investing...

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Resources, Tips & Tools, Technology

NEW WEBINAR: Communication Strategies for Modern Optometry Practices

Having the right tools for your business to be successful is essential for continued growth of your eyecare practice. Creating a space for...

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Tips & Tools

3 Tips to Ensure Patients Stick to Treatment Plans and Return for Follow-up Appointments

Working in the eyecare industry, sometimes it’s hard to remember that not all patients come from the same eyecare knowledge backgrounds....

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Tips & Tools

3 April Fools Ideas for your Practice

Is your practice ready to partake in the annual April Fools pranks and hoaxes this year? Well ready or not April 1st is quickly...

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Tips & Tools

Marie Kondo Your Optometry Practice This Spring

If you aren't aware of Marie Kondo's novel, The Life Changing Magic of Tidying Up, you might have watched her Netflix series where she uses...

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Tips & Tools

Focusing on Your Optometry Practice Cybersecurity

Global security concerns are heightened currently, so we figured this is an opportune time to conduct a security audit in your practice. No...

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Tips & Tools

How "Love is Blind" Relates to Optical Dispensaries

The new season of this binge-worthy Netflix TV show called Love is Blind was released this past week. If you aren't familiar with the show,...

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Tips & Tools, Business Management

3 Creative Solutions to 3 Common Challenges in 2022

When running a successful business, there are many challenges and obstacles that you’re going to face that lead you to make educated...

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Tips & Tools

6 Eyecare Charities Worth Donating To

Optical waiting rooms can be more than a place to catch up on news and read magazines. You can inform your patients on the lack of access...

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Tips & Tools

What an Eyecare Practice Looks Like According to Stock Photos

Stock photos are all over the internet these days. They are typically overly generic and a complete misrepresentation of what the image is...

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Tips & Tools

Top Tools For Making Incredible Eyecare Infographics

If you're subscribed to a few optical blogs, you'll know that we're big fans of displaying dense information in the form of an infographic....

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