33 Ways To Reuse Frames and Glasses Cases

Posted by Laurel Materka on Mon, Jan 11, 2021 @ 11:01 AM

At VisionWeb, we are always looking for a way to reuse everyday objects. Especially considering the current climate crisis, we know practices are conscious about their waste and reducing it. You might even find new uses for those extra frames and glasses cases you have laying around. 

Always thinking of ways to reuse everyday optical-eyecare objects, we knew there were countless ways to reuse old eyeglass cases. These ideas can also present a good marketing opportunity for eyecare professionals to connect with their patients. Why not set up a ‘Store Within A Store‘ concept just with different types of eyeglass cases and do up some demo- displays like the ones shown below?

Read More

Spreading Cheer for Eyecare Patients & Employees

Posted by Madhu Singh on Wed, Dec 23, 2020 @ 08:12 AM

Usually the winter holidays are filled with family reunions, festivities, events, and general conviviality. The holidays in 2020 are different because of the social distancing measures we're all following, though. Which means your staff and patients might need a bit of extra motivation to take care of themselves and put their eye health first. 

We thought about different ways you can spread joy and make your patient's time in your practice as enjoyable as possible. Here are a few ideas we thought were winners:

Read More

Educating Patients on Long Term COVID-19 Eye Health

Posted by Madhu Singh on Wed, Dec 09, 2020 @ 08:12 AM

As most eyecare providers know, restricting OD's access to their patients during the beginning of coronavirus lockdown was detrimental to early diagnoses of degenerative eye diseases. While this is a lasting consequence of the pandemic and information that you should share with high-risk patients, it isn't directly caused by the virus. 

As a healthcare provider, we're sure you're already receiving questions from patients about the lasting effects of the virus. There is now some initial research around how the COVID-19 virus affects the human eye, even after it's passed on from the body. We collected this research to see what relevant parts you would want to share with your patient base.

Read More

Perfect Holiday Gifts for Your Eyecare Staff

Posted by Madhu Singh on Mon, Nov 30, 2020 @ 11:11 AM

There are many ways to delight your customers when it comes to the holiday season, but don't forget about your staff. Giving gifts to your staff can show your appreciation for their hard work, spread the festive cheer, and also create a fun atmosphere in the office.

We know it can be overwhelming to deal with the holiday rush and personal time off, so let us do the heavy lifting when it comes to deciding what to buy for your team. No matter what budget you're working with, we have plenty of ideas for individual or group gifts for your eyecare staff.

Read More

The Psychology of Color in Your Optical Shop

Posted by Janelle Pauli on Mon, Jun 15, 2020 @ 12:06 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

Read More