Tips & Tools, Staff Management

Hiring An Optician Can Be Scary- Use These 10 Interview Questions To Help Ease Your Mind

Creating a positive work environment in your practice is essential for your business to thrive and grow. The culture in your office starts...

Read More
Tips & Tools, Events and Promotions

Spooky Season In Your Eyecare Practice

With Halloween quickly approaching, we want to ensure your eyecare practice is ready to celebrate with your patients! Celebrating a...

Read More
Tips & Tools, Coding & Billing

Would Outsourcing Billing Help You?

Your office may face many challenges such as retention rates, ongoing education, and a struggle to stay on top of rejected or denied...

Read More
Marketing and Social Media, Tips & Tools, Business Management

Benefits of Implementing a Referral Program for your Eyecare Practice

Implementing a referral program in your eyecare practice is a great way to build relationships with other providers and increase new...

Read More
Marketing and Social Media, Tips & Tools, Customer Service, Staff Management

3 Tips For ECPs To Run A Modern Eyecare Practice

Most eye care professionals understand that to run a successful modern practice, you must cater to various customers across generations...

Read More
Tips & Tools, Events and Promotions

Creating A Labor Day Special In Your Eyecare Practice

Labor Day is a federal holiday celebrating Americans participating in the workforce. It is celebrated every year on the first Monday in...

Read More
Optical Dispensing, Tips & Tools

5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a...

Read More
Optical Dispensing, Tips & Tools

Using the Marketing Mix to Prepare for Back to School

It’s that time of year again when schedules start to fill up last minute, with kids needing eye exams before school starts. It can be an...

Read More
Optical Dispensing, Tips & Tools, Customer Service

Optical Dispensing: 2 Minute Sales Strategies for Closing Bigger Purchases

Increasing sales in your dispensary is one way to boost your practice profits. But, making an extra sale is sometimes easier said than...

Read More
Tips & Tools

Practical Upgrades For Your Practice Under $500

It's understandable for business owners to be hesitant when making excessive purchases during economic uncertainties. However, investing...

Read More
Resources, Tips & Tools, Technology

NEW WEBINAR: Communication Strategies for Modern Optometry Practices

Having the right tools for your business to be successful is essential for continued growth of your eyecare practice. Creating a space for...

Read More
Tips & Tools

3 April Fools Ideas for your Practice

Is your practice ready to partake in the annual April Fools pranks and hoaxes this year? Well ready or not April 1st is quickly...

Read More
Tips & Tools

Marie Kondo Your Optometry Practice This Spring

If you aren't aware of Marie Kondo's novel, The Life Changing Magic of Tidying Up, you might have watched her Netflix series where she uses...

Read More
Tips & Tools

Focusing on Your Optometry Practice Cybersecurity

Global security concerns are heightened currently, so we figured this is an opportune time to conduct a security audit in your practice. No...

Read More
Tips & Tools

How "Love is Blind" Relates to Optical Dispensaries

The binge-worthy Netflix TV show called Love is Blind has been a hit the past couple of years. If you aren't familiar with the show, the...

Read More
Tips & Tools

6 Eyecare Charities Worth Donating To

Optical waiting rooms can be more than a place to catch up on news and read magazines. You can inform your patients on the lack of access...

Read More