Optometry Marketing Advice from VisionWeb

Posted by Madhu Singh on Wed, Feb 26, 2020 @ 08:02 AM

Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at the intersection of both and has the pleasure of mixing traditional ideas with new execution methods and vice versa.

Nobody marries these disparate ideas more successfully than the head of our marketing team, Janelle Pauli. We interviewed her to get her secrets to succeeding on the creative side of a traditional industry. She talks about how she approaches and tackles new campaigns, her decision making process, and what trends she sees getting big in the next year.

Keep reading to see how you can apply her expert advice to your optometry practice's marketing.

Read More

The Best Optometry Podcasts Today

Posted by Madhu Singh on Thu, Feb 13, 2020 @ 18:02 PM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

Read More

7 Optometry Blog Articles Our Readers are Obsessed with This Year

Posted by Madhu Singh on Thu, Feb 13, 2020 @ 18:02 PM

If you're curious what your peers in optometry are interested in, these blogs have been the most-read by our audience this year. They're full of tips, advice, entertainment, and resources for ODs and office managers. Keep reading to see what everyone's buzzing about:

Read More

20 Marketing Ideas for Valentine's Day

Posted by Madhu Singh on Tue, Feb 11, 2020 @ 10:02 AM

What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over at the Optical Journal. Pick up some tips on easy ways to get your patients involved and excited about Valentine's Day at your office!

It is a short time between New Year's and Valentine's Day... so pull up your temples and start the process... you may be a Valentine Grinch, but check out some of the below numbers and why shouldn't consumers be spending some of those billions of dollars with eyecare professionals?

Read More

5 Easy & Effective Books for Eyecare Professionals

Posted by Madhu Singh on Thu, Jan 23, 2020 @ 08:01 AM

Did you resolve to read more this year? We did, too. However, it's hard to make time for reading between packed work schedules, family time, and life events. That's why we've chosen books that are short and digestible. Every chapter will leave you with a lesson you could apply that day.

Even if you didn't resolve to read more this year, these books sound so interesting that you'll want to hear what they have to say. We rounded up the books being released in 2020 that can help inform your business strategies, sales messaging, and patient care.

Read More