Benefits of Implementing a Referral Program for your Eyecare Practice
Implementing a referral program in your eyecare practice is a great way to build relationships with other providers and increase new...
3 Tips For ECPs To Run A Modern Eyecare Practice
Most eye care professionals understand that to run a successful modern practice, you must cater to various customers across generations...
Creating A Labor Day Special In Your Eyecare Practice
Labor Day is a federal holiday celebrating Americans participating in the workforce. It is celebrated every year on the first Monday in...
5 Reasons Practices Fail At Growing Their Optical Dispensing Sales
With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a...
Using the Marketing Mix to Prepare for Back to School
It’s that time of year again when schedules start to fill up last minute, with kids needing eye exams before school starts. It can be an...
Optical Dispensing: 2 Minute Sales Strategies for Closing Bigger Purchases
Increasing sales in your dispensary is one way to boost your practice profits. But, making an extra sale is sometimes easier said than...
Practical Upgrades For Your Practice Under $500
It's understandable for business owners to be hesitant when making excessive purchases during economic uncertainties. However, investing...
NEW WEBINAR: Communication Strategies for Modern Optometry Practices
Having the right tools for your business to be successful is essential for continued growth of your eyecare practice. Creating a space for...
3 April Fools Ideas for your Practice
Is your practice ready to partake in the annual April Fools pranks and hoaxes this year? Well ready or not April 1st is quickly...
Marie Kondo Your Optometry Practice This Spring
If you aren't aware of Marie Kondo's novel, The Life Changing Magic of Tidying Up, you might have watched her Netflix series where she uses...
Focusing on Your Optometry Practice Cybersecurity
Global security concerns are heightened currently, so we figured this is an opportune time to conduct a security audit in your practice. No...
How "Love is Blind" Relates to Optical Dispensaries
The binge-worthy Netflix TV show called Love is Blind has been a hit the past couple of years. If you aren't familiar with the show, the...
6 Eyecare Charities Worth Donating To
Optical waiting rooms can be more than a place to catch up on news and read magazines. You can inform your patients on the lack of access...
What an Eyecare Practice Looks Like According to Stock Photos
Stock photos are all over the internet these days. They are typically overly generic and a complete misrepresentation of what the image is...
Top Tools For Making Incredible Eyecare Infographics
If you're subscribed to a few optical blogs, you'll know that we're big fans of displaying dense information in the form of an infographic....
How Optometrists Can Go On Vacation
Every OD deserves to take a week off to travel, spend time with their family, or just destress and return to work renewed. However, it can...