Tips For Better Frame Board Management In Your Optical Dispensary

Posted by Jeff Rezabek on Wed, Jul 08, 2020 @ 11:07 AM

Effective frame board management is becoming more important as online retailers evolve to gain market share.

The industry benchmark for your inventory turn rate is between 3 and 4 percent. If your rate is less than 3%, then you may be overstocking your optical dispensary with slow-moving inventory that your patients won’t buy.

Use the tips below to help you better manage your frame boards for profit.

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Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Tue, Jun 30, 2020 @ 09:06 AM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

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How Your Eyecare Staff Can Be Marketers

Posted by EyeCarePro on Thu, Jun 25, 2020 @ 08:06 AM

Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they are looking for an eye doctor. These reviews also affect your search rankings, for better or for worse.

As a small business owner, you're probably searching for methods to get more positive reviews. Essentially, you have to ask your patients, which means delegating and engaging your team members in the best position to see it through.

Enjoy the following expert advice on gaining genuine reviews from our favorite eyecare marketing experts, EyeCarePro.

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Could TED Talks Help Optometrists?

Posted by Madhu Singh on Wed, Jun 24, 2020 @ 09:06 AM

When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership pieces written by leading professors, scientists, creative thinkers, and other professionals renowned in their industries help people learn about a certain topic or skill. They aim to inspire change of behavior or thought process.

Today, there are hundreds of TED Talks in multiple languages that you can access for free online. In this post, we'll highlight 3 talks that seem to be relevant to optometrists and eyecare professionals specifically. We hope you feel empowered and inspired by these and share them with your coworkers.

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Setting Up a Referral Program for Eye Care Patients

Posted by Janelle Pauli on Mon, Jun 22, 2020 @ 14:06 PM

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, others turn to friends and family for a more trustworthy recommendation. How do you thank your patients for sending new referrals to your practice?

Before implementing a referral program in your practice we suggest reaching out to your state board in order to get the details on any legal requirements for running this program in your state or reach out to a business lawyer if you still have questions.

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