5 Retail Trends for Your Optical Shop in 2019

Posted by Janelle Pauli on Tue, Aug 27, 2019 @ 13:08 PM

Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice is a good way to boost sales in your optical shop and beat online retailers.

After monitoring ecommerce patterns and cross-referencing them with eyecare retail predictions, we came up with 7 trends to watch in 2019 and beyond. We think this list provides valuable insight as to where the market for both retailers and eyecare professionals are going.

Read More

4 Superstar Qualities Your EHR Software Should Have

Posted by Tenzin Yulo on Tue, Aug 13, 2019 @ 13:08 PM

For those of you who already use an electronic health record (EHR), ask yourself a few questions. When was the last time you spoke to your EHR vendor? Do you remember when you accepted your vendor into your practice? If you don't think that you've established a close relationship with your vendor, that's probably not a good sign.

For those of you who are shopping for an EHR software, with so many vendors to choose from, it can get pretty overwhelming to figure out which is the perfect fit for your practice. We’ve compiled 4 superstar qualities an EHR vendor should have to make sure your practice is receiving top quality performance.

Read More

How to Create Your Optometry Practice's Website

Posted by Madhu Singh on Tue, Feb 19, 2019 @ 13:02 PM

We've gone over what content to include on your website, how to market with your website, and how to stand out for mobile users. However, we wanted to cover the basics of actually making an optometry website without any web development background. 

If you're just starting your research on website building, you might feel overwhelmed by how many options and avenues there are. We'll strip it down to the basics and help you get started.

There are few pieces of infrastructure you have to get right when you first set up your website. From domain hosting to site management to design templates, the process can become too technical for your optometry staff. If you're looking to revamp your practice's website or create one from scratch, we recommend following these steps.

Read More

This Eyecare Practice Spends 97% Less Time on Insurance Claims

Posted by Madhu Singh on Thu, Feb 07, 2019 @ 11:02 AM

Claim filing can become an unmanageable task for many practices. From unpaid claims to denials, you need someone who knows what they're doing to make sure you're not missing out on insurance revenue.

We know it can be helpful to guide you through the lifecycle of an insurance claim and the benefits of outsourcing your claim filing. However, ultimately it's most useful to hear from a real-life optical practice that has experienced success with outsourcing. 

In our newest case study, we delve into Two Rivers Eye Care's pain points, experience with their previous in-house biller, and their results from switching to VisionWeb's Revenue Cycle Management services. Read on to find out if their story can help your practice.

Read More

How to Use Practice Failure to Inspire Your Staff

Posted by Madhu Singh on Thu, Jan 24, 2019 @ 07:01 AM

Failure in your optometry practice could encompass a multitude of events. Perhaps a marketing or advertising campaign you executed didn't bring in the patients or revenue you had hoped? Maybe you hired someone who ended up being the wrong fit, tried to host an event but couldn't pull it off logistically, or even failed at migrating to new software.

No matter what shape it comes in, usually your failure is shared among your staff. This is why we see a failed attempt as an opportunity to keep your staff growing towards the same goals and learning from your collective mistakes along the way.

See how we spin a not-so-great situation into a turning point for growth or success in your optical practice.

Read More