The Official VisionWeb Blog

The obvious benefits of offering telemedicine visits are keeping patients out of your practice waiting room, reducing exposure for your staff, and being accessible to low-mobility patients. We've covered how telehealth moves your practice forward and prepares you to go remote if needed. Now, we want to shine a light on a few more opportunities that telehealth opens your practice and your individual OD career up to. 

We're no strangers to the power of analytics and reporting here. We talk about the 5 Essential Insurance reports to make sure you're gaining transparency into your denials and rejections. We also discuss the different ways Google Analytics and generating other website or marketing campaign reports can improve the effectiveness of your digital investments.

Furthermore, you can’t create realistic goals for your practice without understanding which parts of your business generate the most revenue, how to improve employee output, and other performance metrics that need to be tracked over time. Here's an excerpt from our ebook, 5 Year Plan for ODs, that goes over the different reports in EDGEPro that you might want to focus on now.

With the holiday season fast approaching, we are looking toward closing the year out strong and recovering profits and patients for the upcoming year. In addition to preparing for a higher number of patients coming in during Thanksgiving and Christmas breaks, we are thinking about what we want to include in our budget for the new year.

These are a few investments I believe we should make room for in our budgets. Not only are some of these necessary changes with social distancing orders in effect, but they'll also help set our practices apart from the competition that might still be operating business-as-usual.

Believe it or not, instant messaging features in your optometry software provide a large benefit to the office workflow in your optometric practice. Less formal than email, instant messaging demands quick responses, whereas email or voice messages tend to sit in their respected storage boxes until they are buried or returned.

Below are a few ways instant messaging can improve your practice.

Some practices, especially those that have had about 5-10 years to establish themselves within their community, find themselves with an excess in cash reserves. If you're in this position, you could be considering a few investment options that are either within your practice or external methods to earn investment income.

Investing extra income obviously comes in handy to provide more short-term returns that you can put back into your practice by upgrading your software or medical devices. Especially during a recession or downturn in the economy, investing may be scary. However, if your practice is experiencing a steady flow of patients and income, a downturn could be the best opportunity to put cash back into the economy. Keep reading to see the different options in front of you.