The Official VisionWeb Blog

Making sure that you understand the needs, desires, and motivators of loyal patients can help you boost retention in your optical practice. As little as 5% increase in customer retention could lead to over 25% more company revenue (Reichheld, 2000). That's why we want you to focus on your existing patients before investing money into outbound marketing campaigns.

Developing a strong foundation with your patients starts with delivering excellent patient care, but can be nurtured though rewards, feedback loops, and patient-centric content. We'll show you how to delight your customers and dabble in relationship marketing in your optometry practice below.

Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one creative way to help reach new goals in your practice. But be wary, a successful event is going to require a lot of planning and effort. It's not as simple as slapping up a flyer in your practice in hopes that will draw enough attention to the event.

Labeling your event as a trunk show might not be the best way to resonate with your client base either. Think about a theme for your event and a creative title that might lure in attendees. Something like, Fall Eyewear Fashion Show and Sale is likely going to catch more attention than an event called, Dr. Smith's Trunk Show.

There is a lot to think about when planning any event. And, if you aren't a seasoned event planner, it can be easy to overlook some details. While there isn't a tried and true formula for success, we've got some steps for you to take to ensure trunk show success at your next event.

Vision Expo East is next week, so we know you've made your dinner reservations and started getting excited for a few eventful days in New York.

You're probably ready to stock up on CE credits, but you might also walk away with a bit of extra cash if you complete a demo of our EHR and practice management solution, Uprise.

Drop by booth #MS4841 to see how our award-winning ordering platform works seamlessly within Uprise and alongside our revenue cycle management services. All demonstration participants are entered into the raffle.

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Vision Site listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.

What: CEwire2019 is a virtual CE conference by ODwire.org, the largest online eyecare industry community for ECPs. Join in with a reliable internet connection and share the video with your staff.

Over 9,000 ODs attended past conferences, and tens of thousands of CE credits were earned, so don't miss your chance to participate in CEwire2019. 

When: CEwire2019 will be held live online on January 26th and 27th, 2019 . If you can't make the live event you can still watch the recorded sessions at your own pace up until July 1st, 2019.