Vision Expo: InFocus with Dr. Aaron Sako
Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...
Celebrating International Women's Day in Optometry
There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
Encourage Patients to Visit Your Practice in the Winter
Combatting and predicting lulls in patient flow into your practice will be more difficult moving forward, so that's why we suggest you have...
6 Holiday Event Ideas for Your Eyecare Practice
Every business owner likes to treat their employees a nice party or gathering during the holidays. But, tight budgets can sometimes make it...
Encourage Patients to Promote Your Eyecare Practice
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
The Ultimate List of Vision Charities for the Eyecare Industry
It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that...
Better Bang for Your Buck in Eyecare
Eyecare practices invest a large chunk of money into their equipment, software, people, and education. Of course, we encourage that you...
How to Foster Innovation in Your Eyecare Practice
You'll reach a point in your marketing strategy planning where you feel zapped of creative ideas to get your practice on the map. Turning...
The Financial Guide: ROI of Eyecare Conferences?
Our last installment of the financial guide was on budgeting your marketing campaigns. Access it here if you missed it. This month we'll be...
Getting Organized After a Tradeshow
After returning from any business-related trip, the last thing on your mind is doing more work. However, once you've had the chance to...
How to Build Trust with Optometry Vendors
We recently revamped our Implementation Mini Guide to include fresh advice from experts and actionable tips for a smooth transition....
The Best Way to Shop for EHR Software at Any Tradeshow
Vision Expo West 2019 is here, so we know you're deep in preparation mode. If you're there for CE classes and checking out new technologies...
Preparing for Vision Expo West Trade Show Success in 2019
With Vision Expo West coming up in less than a month, now is the perfect time to share these tips from our friends at Frames Data to...
Get Your Money Questions Answered at Vision Expo West 2019
As doctors, you're usually rewarded for having the answers. When you feel like you don't know enough about a topic, you might turn to...
Why Relationship Marketing Will Change Your Optometry Practice
Making sure that you understand the needs, desires, and motivators of loyal patients can help you boost retention in your optical...