Making sure that you understand the needs, desires, and motivators of loyal patients can help you boost retention in your optical practice. As little as 5% increase in customer retention could lead to over 25% more company revenue (Reichheld, 2000). That's why we want you to focus on your existing patients before investing money into outbound marketing campaigns.
Developing a strong foundation with your patients starts with delivering excellent patient care, but can be nurtured though rewards, feedback loops, and patient-centric content. We'll show you how to delight your customers and dabble in relationship marketing in your optometry practice below.