We recently appointed Nicolas Sinet CEO of VisionWeb. Sinet will lead the company as we continue to innovate and grow our technology...
The annual Vision Source Exchange, has created a destination for private practice optometrists and their staff to gather for continued...
Now, people are getting more comfortable traveling and attending in-person events including tradeshows. It is an exciting time of year for...
If anything, quarantine has taught us that human beings crave face-to-face human interactions. Businesses were forced to adapt when the...
September is our favorite month in the eyecare industry. Practices are still benefiting from the back-to-school rush and we get to meet our...
Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...
There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
Combatting and predicting lulls in patient flow into your practice will be more difficult moving forward, so that's why we suggest you have...
Every business owner likes to treat their employees a nice party or gathering during the holidays. But, tight budgets can sometimes make it...
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that...
Eyecare practices invest a large chunk of money into their equipment, software, people, and education. Of course, we encourage that you...
You'll reach a point in your marketing strategy planning where you feel zapped of creative ideas to get your practice on the map. Turning...
Our last installment of the financial guide was on budgeting your marketing campaigns. Access it here if you missed it. This month we'll be...
After returning from any business-related trip, the last thing on your mind is doing more work. However, once you've had the chance to...