Announcing VisionWeb's CEO and CTO: Nicolas Sinet and Robert Carrier
We recently appointed Nicolas Sinet CEO of VisionWeb. Sinet will lead the company as we continue to innovate and grow our technology...
Vision Source Exchange 2022 Recap
The annual Vision Source Exchange, has created a destination for private practice optometrists and their staff to gather for continued...
Come Visit Us at Vision Expo East 2022
Now, people are getting more comfortable traveling and attending in-person events including tradeshows. It is an exciting time of year for...
Industry Update: Eyecare Tradeshows in a Post-COVID World
If anything, quarantine has taught us that human beings crave face-to-face human interactions. Businesses were forced to adapt when the...
Virtual or In-Person Vision Expo West 2021
September is our favorite month in the eyecare industry. Practices are still benefiting from the back-to-school rush and we get to meet our...
Vision Expo: InFocus with Dr. Aaron Sako
Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...
Celebrating International Women's Day in Optometry
There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
Encourage Patients to Visit Your Practice in the Winter
Combatting and predicting lulls in patient flow into your practice will be more difficult moving forward, so that's why we suggest you have...
6 Holiday Event Ideas for Your Eyecare Practice
Every business owner likes to treat their employees a nice party or gathering during the holidays. But, tight budgets can sometimes make it...
Encourage Patients to Promote Your Eyecare Practice
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
The Ultimate List of Vision Charities for the Eyecare Industry
It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that...
Better Bang for Your Buck in Eyecare
Eyecare practices invest a large chunk of money into their equipment, software, people, and education. Of course, we encourage that you...
How to Foster Innovation in Your Eyecare Practice
You'll reach a point in your marketing strategy planning where you feel zapped of creative ideas to get your practice on the map. Turning...
The Financial Guide: ROI of Eyecare Conferences?
Our last installment of the financial guide was on budgeting your marketing campaigns. Access it here if you missed it. This month we'll be...
Getting Organized After a Tradeshow
After returning from any business-related trip, the last thing on your mind is doing more work. However, once you've had the chance to...