When it comes to driving customers to businesses, nothing has been more popular, or trendy, than the social buying site Groupon. By collaborating with local businesses, Groupon is able to offer consumers deals that take off 50% (at least) of the normal retail price of the product or service being offered.
For obvious cost saving reasons, consumers have jumped on the Groupon bandwagon and made the company wildly successful ($750 Million Initial Public Offering). By creating a new market, Groupon quickly found itself surrounded by competitor spin-off companies offering similar services.
Business owners have rejoiced because these extremely deep discount opportunities attract a lot of new customers, which owners are betting on turning into repeat business at a full price. But, is that a good bet to be making? Like all things, it seems to have pros and cons that are worth exploring.
Evaluating the Pros
Evaluating the Cons
So what do you think? Have you used Groupon for eyecare practice marketing? Was it good or bad for business? What advice would you give others who are thinking about running a promotion?
Interested in learning more about how to improve your eyecare practice? Register for our eBooks to learn helpful tips how eyecare professionals grow their business.