Shawn Salter

Marketing and Social Media, Resources

Twitter vs. Facebook - What's More Valuable to Your Eyecare Practice?

A lot of businesses, ourselves included, are active on both of the social networking mega-sites: Facebook and Twitter. That means we spend...

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Resources, Tips & Tools

Top Tools For Making Incredible Infographics | Eyecare Resources

Repost from the Optical Vision Site:

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Practice Management, Resources

GUEST POST: The Job-Seeking Status of the Fully-Employed

 I was recently read a report by The Adler Group and LinkedIn's Recruitment Insights team titled “The Job-Seeking Status of the...

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Marketing and Social Media, Resources

Social Media Optical Practice: Avoiding Bad Advice

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Resources, Events and Promotions

Referral Program Marketing for Eye Care Practices

It seems like since the dawn of marketing that referral programs have been around. After all, we know that a friend's recommendation is the...

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