5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Tue, Jul 16, 2019 @ 13:07 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing highly valued frame sales difficult.

While opticians might not necessarily consider themselves as "sales people," there is definitely a big sales component for that role in the practice. Some opticians even earn commission or incorporate sales into their performance goals.

We looked around for some of the most helpful sales tips on the web that we could find to help you think harder about your role as a salesperson, the strategies you use, and how you can increase sales in the optical dispensary.

Read More

Optical Dispensing: Is Your Customer Service Up to Par?

Posted by Janelle Pauli on Tue, Jul 02, 2019 @ 09:07 AM

Providing good customer service in your dispensary is a critical step towards making a sale. But what makes good customer service? Some customers prefer to be left alone to make a decision after receiving the facts they need while others require you to guide them every step of the way.

In an article written by Hubspot, they highlight a few different studies that show what the average person considers to be good customer service. Optical dispensing sales aren't always the easiest, so understanding your customers' shopping habits and knowing what keeps them happy in your dispensary will help lead to a more profitable season. Let's take a look at some of the facts we learned from Hubspot, and how you can make the most of them in your practice.

Read More

How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

Read More

Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Apr 16, 2019 @ 07:04 AM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

Read More

5 Things Patients Hate About Getting New Glasses

Posted by Caroline Blauvac on Thu, Dec 20, 2018 @ 11:12 AM

You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the experience you are providing them? Sometimes, shopping for new glasses can be worse than shopping for a pair of jeans. Just like any other shopping experience, your customers can feel stressed about making the right choice in terms of fit, flatter, and style.

What do you think is the main source of this stress? Is it dealing with a pushy salesperson, adjusting to the new prescription, or simply finding time to go pick out the frames?

We aimed to find out what triggers the shopping stress in patients by surveying our friends, family, and acquaintances. We had them rank the top 5 frustrations when getting new glasses and here is what our friends tell us stresses them the most:

Read More