6 Common Discount Sale Mistakes Opticians Make

Posted by Janelle Pauli on Tue, Mar 02, 2021 @ 08:03 AM

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you probably have a lot of looming questions going into it. Every practice and patient market is unique, so what is a success for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

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Eyewear Refund Policies in Your Eyecare Practice

Posted by Janelle Pauli on Tue, Jan 12, 2021 @ 09:01 AM

Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but it can be a strong selling point for hesitant customers. Handling refunds doesn't have to be a difficult task, especially if you're always optimizing your sales techniques to make sure all customers are satisfied.

If you don't know where to start, why not see what other professionals in the optical industry are offering? See how your existing refund policy compares. If you want to see how other optometry offices are implementing refunds, read on.

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Free Optometry Patient Surveys that Boost ROI

Posted by Madhu Singh on Thu, Dec 10, 2020 @ 09:12 AM

Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in place, what kind of customer service you provide, and of course how you choose to deliver the best patient care.

Understanding what your patients actually want from your services is most helpful before you embark on a practice expansion, move locations, hire a new team member, or switch to new software. That's why we created 4 targeted surveys that allow your patients to have a say in various parts of their experience in your practice.

Download the surveys for free at this link or keep reading to learn more.

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An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure

Posted by Hannah Hutyra on Tue, Nov 24, 2020 @ 08:11 AM

The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory comparable to a big-box retailer, pulling in the right frames for display to satisfy customer demand is a fine art, especially during gifting season.

But when displays are limited and orders are mostly personalized, you might be thinking how could I possibly be prepared to accommodate patients' taste? First things first, the most important thing for your rockstar employees this time of the year is to emphasize exceptional customer service, which can make a big difference to a stressed-out holiday shopper. If you’re still overwhelmed with the holiday frenzy, check out the tips below; it’s all about finding the right combination of business and pleasure.

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How Staff Certifications Will Create the Best Team in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 10, 2020 @ 10:11 AM

This article from the AOA discusses the benefits staff certification can have for your patients and your practice. If you have a team of staff that is 100% paraoptometric certified, it lets your community and patients know that your practice is committed to providing the highest level of patient care.

After seeing the AOA's great post, we wanted to revisit an article we wrote a while back, Why Paraoptometric Certification is a Worthy Investment.

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