An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure

Posted by Hannah Hutyra on Tue, Nov 24, 2020 @ 08:11 AM

The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory comparable to a big-box retailer, pulling in the right frames for display to satisfy customer demand is a fine art, especially during gifting season.

But when displays are limited and orders are mostly personalized, you might be thinking how could I possibly be prepared to accommodate patients' taste? First things first, the most important thing for your rockstar employees this time of the year is to emphasize exceptional customer service, which can make a big difference to a stressed-out holiday shopper. If you’re still overwhelmed with the holiday frenzy, check out the tips below; it’s all about finding the right combination of business and pleasure.

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How Staff Certifications Will Create the Best Team in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 10, 2020 @ 10:11 AM

This article from the AOA discusses the benefits staff certification can have for your patients and your practice. If you have a team of staff that is 100% paraoptometric certified, it lets your community and patients know that your practice is committed to providing the highest level of patient care.

After seeing the AOA's great post, we wanted to revisit an article we wrote a while back, Why Paraoptometric Certification is a Worthy Investment.

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Optometry Practice SEO 101

Posted by Madhu Singh on Thu, Oct 15, 2020 @ 11:10 AM

As you know, one of the main ways for patients to find your practice is through searching for optometrists online. Most companies hire search engine optimization specialists or agencies to make sure the technical or backend of their website isn't blocking their practice from ranking highly. While this is definitely useful and necessary when setting up your site, it isn't always in the budget.

We wanted to offer you a few basic tips to boost your practice's SEO when you're tight on resources. 

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Protecting Your Eyeare Practice's Reputation from Dissatisfied Patients

Posted by Madhu Singh on Wed, Oct 14, 2020 @ 09:10 AM

Requesting feedback is great for optimizing your products, customer service, patient care, and schedules. However, it's nerve-wracking to leave yourself open and vulnerable to criticism and dissatisfied patients.

Most practices conduct at least a few surveys every year to solicit this feedback, which is useful because these responses are usually anonymous and private. It's especially difficult or tricky to address customers when they leave online reviews or talk to your team in person when they're frustrated with their experience.

That's why we want to encourage practices to take extra measures to address common sources of dissatisfied patients before they come to a head. Keep reading to find out how you can protect your practice today.

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5-Star Customer Service Secrets from The Broadmoor Resort

Posted by Madhu Singh on Thu, Oct 08, 2020 @ 08:10 AM

Dr. Justin Manning from Healthy Eyes Advantage recently presented a webinar on Creating a Rockstar Patient Experience. In addition to many helpful pieces of information, he highlighted a few tips eyecare practices can take from the longest running Forbes 5 Star and AAA 5 Diamond resort in the world.

Not only is customer service a cornerstone of providing excellent patient care, but it's crucial to withstanding growing competition both locally and online. We'll go over a few of the tips that Dr. Manning shared with his audience today.

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