Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Jun 16, 2020 @ 10:06 AM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Although optometrists may be accustomed to making tough calls, sometimes its your optician or front desk associates that are on the frontlines. Make sure your whole team is on the same page when it comes to resolving conflicts.

Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to help your entire staff keep your patients happy.

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The Psychology of Color in Your Optical Shop

Posted by Janelle Pauli on Mon, Jun 15, 2020 @ 12:06 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

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Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Thu, Mar 26, 2020 @ 09:03 AM

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

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4 Customer Service Habits to Ban From Your Optometry Practice in 2020

Posted by Jeff Rezabek on Tue, Jan 07, 2020 @ 14:01 PM

Customer service can be everything for an optical dispensary. According to this report, 86% of buyers will pay more for a better customer experience. With all the challenges that threaten the success of an optometry practice today, suboptimal customer service should not be the reason your patients leave you.

Heading into 2020, step back from your optometry practice and look at it as your patient would so you can monitor your staff’s customer service habits. In this post, we cover some of the bad customer service habits your staff may be making and offer solutions to providing a better patient experience.

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3 Communication Habits That Drive Your Eyecare Patients Crazy

Posted by Jeff Rezabek on Mon, Oct 07, 2019 @ 08:10 AM

When your patients are in the exam room chair, they want to be sure that their concerns are being heard and that you are listening with full attentiveness.

Even though administering quality patient care is your number one priority, poor communication habits may be telling your patients otherwise.

Here are a few communication behaviors you should shake before you drive patients away from your optometric practice.

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