Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Thu, Mar 26, 2020 @ 09:03 AM

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

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4 Customer Service Habits to Ban From Your Optometry Practice in 2020

Posted by Jeff Rezabek on Tue, Jan 07, 2020 @ 14:01 PM

Customer service can be everything for an optical dispensary. According to this report, 86% of buyers will pay more for a better customer experience. With all the challenges that threaten the success of an optometry practice today, suboptimal customer service should not be the reason your patients leave you.

Heading into 2020, step back from your optometry practice and look at it as your patient would so you can monitor your staff’s customer service habits. In this post, we cover some of the bad customer service habits your staff may be making and offer solutions to providing a better patient experience.

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5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Tue, Jul 16, 2019 @ 13:07 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing highly valued frame sales difficult.

While opticians might not necessarily consider themselves as "sales people," there is definitely a big sales component for that role in the practice. Some opticians even earn commission or incorporate sales into their performance goals.

We looked around for some of the most helpful sales tips on the web that we could find to help you think harder about your role as a salesperson, the strategies you use, and how you can increase sales in the optical dispensary.

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Optical Dispensing: Is Your Customer Service Up to Par?

Posted by Janelle Pauli on Tue, Jul 02, 2019 @ 09:07 AM

Providing good customer service in your dispensary is a critical step towards making a sale. But what makes good customer service? Some customers prefer to be left alone to make a decision after receiving the facts they need while others require you to guide them every step of the way.

In an article written by Hubspot, they highlight a few different studies that show what the average person considers to be good customer service. Optical dispensing sales aren't always the easiest, so understanding your customers' shopping habits and knowing what keeps them happy in your dispensary will help lead to a more profitable season. Let's take a look at some of the facts we learned from Hubspot, and how you can make the most of them in your practice.

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How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

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