Optical Marketing Resources: Why Local Search is Important

Posted by Megan Ludzenski on Tue, Aug 06, 2019 @ 11:08 AM

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through Google search or Google maps. If your practice's online presence isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

Read More

How to Remove Yelp Reviews

Posted by Janelle Pauli on Tue, Jul 30, 2019 @ 12:07 PM

Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable experience, but what about those Yelp reviews that are unfair and portray an inaccurate or exaggerated explanation of the situation? If your business doesn't have a lot of reviews in the first place, one negative review blown out of proportion can hurt your overall rating and may cause hesitation from new patients.

If you notice an offensive or incorrect review, there are steps you can take to try and get help from Yelp to remove reviews that violate their content guidelines. In case your request for removal is denied by Yelp, we have some advice for taking your own stance against these types of reviews.

Read More

Mastering Money in Your Optometry Practice

Posted by Madhu Singh on Fri, Jul 26, 2019 @ 14:07 PM

Optometrists and all eyecare professionals aren't usually equipped with finance and money management skills during their training or education. However, like with any small business, it's essential that independent practice owners and office managers understand where their revenue is coming from, how they can improve their financial standing, and what areas of growth are available to their business.

We wanted to compile all our knowledge on claim management, billing, expenses, financial reports, and anything else you need to know about money in your practice into one, convenient guide. Click through to have your money questions answered.

Read More

Managing Your Eyecare Practice's Online Reputation

Posted by Janelle Pauli on Tue, Jun 11, 2019 @ 11:06 AM

Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or supportive your staff. So how do you address them when it happens?

These days, it's not just Yelp where you have to manage your online reputation. Your patients can offer up reviews on your practice on Google and Facebook, too. For any business, negative attention online is difficult to reverse and upsetting. But with these eyecare practice resources, you can develop a strategy to help you manage your online reviews, both good and bad.

Read More

How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

Read More