Optical Dispensing, Resources, Business Management

The Financial Guide: Recovering Financially in Eyecare

If you're new to The Financial Guide series, we noticed that business management and finance aren't usually courses included in optometry...

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Optical Dispensing, Resources

How Patients Can Use Flex Spending Dollars at the Optometrist

It's time for the rush of patients scheduling appointments to use up the money left in their FSA or HSA accounts. If you're not...

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Resources, Events and Promotions

Recap: VisionWeb at Vision Expo West 2022

This year's Vision Expo West was held in Las Vegas at the Venetian from September 15th- 17th for eyecare professionals to gather for...

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Practice Efficiency, Resources

Tips for ECPs: 3 Ways to Improve Patient Waiting Time

We’ve all experienced being a patient in the waiting room, and most of us will describe the experience as far from pleasant. Now, think...

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Optical Dispensing, Resources

Tips for ECPs: How to Prevent Showrooming

 As more and more online retail stores are taking over the Internet, brick and mortar stores are turning into “showrooms.” In other words,...

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Marketing and Social Media, Resources, Events and Promotions

Tips for ECPs: 4 Impactful Marketing Ideas for Your Practice

Many small business owners run out of time, or aren't familiar with some of the quick and easy options out there for marketing a business-...

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Optical Dispensing, Resources

Tips for ECPs: How to Increase Frame Sales

On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big...

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Resources, Events and Promotions

Tips for ECPs: How To Get a Positive ROI Out of Vision Expo

It's that time of the year again, and Vision Expo West is just over a week away! We're busy in the office getting ready, so we can only bet...

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Marketing and Social Media, Resources, Technology

Google My Business Will Change Your Optometry Practice's SEO Strategy

It's likely you've already listed your optometry practice on Yelp, Zocdoc, and the AOA search. However, Google Reviews is quickly catching...

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Practice Efficiency, Resources, Customer Service

How to Learn from Your Practice's Toughest Business Mistakes

As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow...

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Practice Management, Resources

5 Negotiation Strategies To Increase Optical Dispensing Sales

Negotiating prices on your optical dispensary’s showroom floor can quickly turn into making an agreement that doesn’t help your optometric...

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Resources, Tips & Tools, Technology

NEW WEBINAR: Communication Strategies for Modern Optometry Practices

Having the right tools for your business to be successful is essential for continued growth of your eyecare practice. Creating a space for...

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Resources, Coding & Billing

Cheat Sheet to Being a Billing Expert

Throughout the tradeshows of 2022, it's become clear that all optometrists and office managers can find one thing in common: their...

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Marketing and Social Media, Resources

Investing in Business Cards for Your Entire Team

We spend a lot of time discussing social media as an inexpensive marketing tool for your eyecare practice, but there are some traditional...

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Practice Management, Practice Efficiency, Resources

3 Revenue Generating Ideas for Your Eyecare Practice

External events and economic change can affect your practice in many ways. You have a lot of control over the changes you make that lead to...

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Resources

Reducing Expenses and Managing Money in Your Eyecare Practice

Don't let a lack of comfort when it comes to accounting, budgeting, expenses, and spreadsheets in general hold your eyecare practice back...

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