This Webinar Series Helps Optometrists

Posted by Madhu Singh on Thu, May 21, 2020 @ 08:05 AM

Especially with social distancing in effect, it's easy to feel slightly isolated while dealing with the closure of your practice, demotivation from staff, and uncertainty of your patients. All optometrists are feeling unsure about how to progress forward without the opportunity to meet and share advice. That's why we think you should check out the digital webinars being offered surrounding profitability, adapting to change, and organizing for the year ahead.

Our partner and friend, EDGEPro from GPN Technologies, offers helpful webinars regularly through their channel. We wanted to highlight the most recent COVID-19 related info sessions that can help get your practice reopened and on track. 

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The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Tue, May 19, 2020 @ 10:05 AM

It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that aligns with your values as an eyecare leader, it can reduce stress, increase happiness, and improve self-esteem for your entire staff and patient base.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Journal listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.

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Keep Your Eyecare Practice Safe & Give to Charity

Posted by Madhu Singh on Mon, May 18, 2020 @ 10:05 AM

Right now, KN95 and CDC-compliant masks are not only scarce, but expensive due to high demand. For those practices that have reopened, they need upwards of 10 masks a day to keep their staff and patients safe from disease. That's why ODs on Facebook developed a partnership solution with Bloom Med Supply to source approved, cost-effective masks for eyecare professionals and patients.
 
They wanted to continue their charity outreach in some way, so they have vowed to donate their portion of proceeds to the Center for Disaster Philanthropy. Keep reading to see their discounted price, the charity that the group chose, and purchase masks for your practice ASAP.
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Business Terms Your Eyecare Practice Should Know

Posted by Janelle Pauli on Mon, May 04, 2020 @ 08:05 AM

How many patients do you see in your eyecare practice on a regular day? 15? 20? It can be easy to get caught up with your busy schedule that you start to neglect some of the business aspects of your eyecare practice. It takes a lot of time to manage your staff, stay on top of your financials, and implement marketing strategies. If you're a smaller independent practice, a lot of the business responsibilities could be falling on your shoulders.

Today we want to take a quick break from patient care and really think about the business side of things. When was the last time you looked at certain metrics? Do you know what all the financial terms mean when looking at different numbers? We pulled together ten business terms and phrases that are relevant to practices today that you should make sure that you know, and also understand how to apply them in your practice.

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Remote Work Series: Create Patient Personas for Eyecare

Posted by Jeff Rezabek on Tue, Apr 14, 2020 @ 10:04 AM

Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good step, targeting the right audience takes planning and patience.

As an industry benchmark, your optometric practice should aim to increase new patient growth by 8-10 percent every year. Developing patient personas, broad representations of your ideal patients, can take research and time but is valuable in elevating your marketing campaigns. Understanding who your ideal patient is will help your practice influence new patient growth and help you edge closer to the industry benchmark.

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