How Diversity Affects Your Eyecare Practice

Posted by Madhu Singh on Thu, Sep 17, 2020 @ 09:09 AM

In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This imbalance is dangerous for the health of the community and there are a few ways ODs can account for it through creating a diverse practice.

Attend any diversity and inclusion seminars and you'll learn about how a workplace thrives through incorporating different perspectives, people of various backgrounds, and thinking beyond the scope of a single group's experience. This is why diversity is important in business and certainly healthcare.

There are a few ways you can create an inclusive and supportive practice. Keep reading to see how.

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4 Ways to Tackle a Practice Comeback

Posted by Madhu Singh on Thu, Sep 10, 2020 @ 09:09 AM

When you've experienced a big setback, it's difficult to figure out where to start to get yourself back on track. For an optometry practice, you'd need to figure out a way to keep profits high, maintain a flow of new patients, retain staff even during uncertainty, and reduce technology expenses.

In fact, those are just a few of the many things you could do to get back on track. Today, we're going to go over these four important ways to rehabilitate after a setback. Attend our webinars this September to take a deeper dive into these topics.

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Furthering Optometry Education Virtually

Posted by Madhu Singh on Tue, Sep 01, 2020 @ 08:09 AM

Most optometrists keep updated on eye health through various news sources, articles, books, events, and CE courses. However, many of us prefer learning from an in-person instructor and through live Q&A rather than simply reading source material. When in-person events aren't an option, it gives everyone an opportunity to get creative.

So, we're discussing the different ways ODs and their staff can accomplish distance learning and why it might be beneficial or even necessary.

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NEW WEBINARS: Introducing an OD Productivity Masterclass

Posted by Madhu Singh on Wed, Aug 26, 2020 @ 10:08 AM

Throughout September, we'll be broadcasting helpful and free webinars in collaboration with industry experts, partners, and optometrists. It's our biggest event yet, so you can bet we're offering 3 $100 giftcard raffles weekly for attendees.

Webinar promo 2020 Final

In addition to spreading the valuable advice of experts on productivity, we wanted to create a space for ODs to ask questions about anything from losing revenue to getting creative with practice marketing. Keep reading to see what exciting topics we're covering every week of September.

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Tools for Opticians: Don't Miss Our Top Articles

Posted by Janelle Pauli on Mon, Aug 24, 2020 @ 11:08 AM

Over the years, we've worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from.

Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful optical-related articles from, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed:

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