A Recap of 2020 Eyecare Content

Posted by Madhu Singh on Wed, Dec 30, 2020 @ 09:12 AM

This year has probably felt like a blur for us all. Due to the COVID-19 pandemic, time has moved simultaneously very slowly and yet it feels like it hasn't yet been a whole year. That's why we thought it would be good to take an inventory of what happened this year and what we can learn from it going forward.

In this post we include the top videos, ebooks, webinars, and CE we've released in each month as it relates to what eyecare providers were going through at the time.

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How to Use Emails Efficiently at Your Eyecare Practice

Posted by Sharon Chin on Mon, Dec 14, 2020 @ 12:12 PM

Ever find yourself drowning in a sea of emails to read and send responses to? Don’t worry; you are not the only one. According to a report by the Adobe Corporation, emails take up to 5 hours a day of an average worker's time. That includes reading and answering emails but doesn't usually mean they've cleared their inbox, which means many emails would fall through the cracks.

Your patients probably spend that much time sifting through their emails as well, so your practice emails should be carefully crafted to solicit attention. Utilizing these few tips will prove that emails can be effective and efficient at your eyecare practice.

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Free Optometry Patient Surveys that Boost ROI

Posted by Madhu Singh on Thu, Dec 10, 2020 @ 09:12 AM

Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in place, what kind of customer service you provide, and of course how you choose to deliver the best patient care.

Understanding what your patients actually want from your services is most helpful before you embark on a practice expansion, move locations, hire a new team member, or switch to new software. That's why we created 4 targeted surveys that allow your patients to have a say in various parts of their experience in your practice.

Download the surveys for free at this link or keep reading to learn more.

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Popular Optometry Articles in 2020

Posted by Madhu Singh on Thu, Dec 03, 2020 @ 12:12 PM

It's December, so many optometrists will be looking back at their achievements and expenses from the year. While you're pulling metrics, doing performance evaluations, and creating your annual reports, maybe you'll also be reflecting on the learning lessons from the year.

We have spent the better part of this year writing blogs about recovery, adaptability, and telehealth in your practice because of the COVID-19 pandemic and lockdowns. In order to make the best of the situation, we've chosen to focus on ways that ODs can grow and learn through the new regulations, sanitation measures, and various challenges.

Grab a cup of something hot and peruse the content that hundreds of eyecare professionals have been reading this year:

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Increasing Patient Visits in December with Patient Recall

Posted by Janelle Pauli on Tue, Dec 01, 2020 @ 08:12 AM

The end of the year can be a very busy time for your eyecare practice. Children and college-aged students usually have time off from school to book appointments, and parents are figuring out how to get the most out of their insurance and flex plan spending. If you really want to jumpstart your end of year sales, you should be utilizing automated patient recall to remind your patients to use up those flex dollars before it is too late.

If you don't have an automated patient recall software in your practice, there are other ways that you can promote end of year flex spending to your patients. Take a look at these 15 examples of flex benefits advertising that you can implement in your office. And keep reading to see how to deliver the right message.

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