Video: Advice from an Optometry Marketing Professional

Posted by Madhu Singh on Thu, Jul 09, 2020 @ 08:07 AM

In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts now that their practice is reopen. However, most practices are reopening and it's almost certain that competition for both new and existing patients will be high.

There are a few budget-friendly marketing campaigns you can focus on in June and July to make locals aware of your practice's new protocols and strengthen your brand.

We interviewed Zvi Pardes, Head of Content Marketing at EyeCarePro, for his expert advice on the best ways to handle marketing your optometry practice after a financial setback. He provided us responses in the format that boosts engagement the most: videos.

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Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Tue, Jun 30, 2020 @ 09:06 AM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

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Could TED Talks Help Optometrists?

Posted by Madhu Singh on Wed, Jun 24, 2020 @ 09:06 AM

When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership pieces written by leading professors, scientists, creative thinkers, and other professionals renowned in their industries help people learn about a certain topic or skill. They aim to inspire change of behavior or thought process.

Today, there are hundreds of TED Talks in multiple languages that you can access for free online. In this post, we'll highlight 3 talks that seem to be relevant to optometrists and eyecare professionals specifically. We hope you feel empowered and inspired by these and share them with your coworkers.

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How Dr. Sako Finds Community within Eyecare

Posted by Madhu Singh on Thu, Jun 18, 2020 @ 10:06 AM

After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's beneficial for all eyecare professionals to disseminate these ideas across coworkers and the eyecare community to share their advice.

We wanted to hear about how ODs manage their adaptable practice, so we interviewed 4 different optometrists for our ebook, Building an Adaptable Eyecare Practice. 

Dr. Sako discusses how he learned the true importance of OD networking and investing in staff during reopening his practice after shelter-in-place mandates. Below, we're sharing a small excerpt of some of the things we talk about in our latest ebook.

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Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Jun 16, 2020 @ 10:06 AM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Although optometrists may be accustomed to making tough calls, sometimes its your optician or front desk associates that are on the frontlines. Make sure your whole team is on the same page when it comes to resolving conflicts.

Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to help your entire staff keep your patients happy.

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