The Official VisionWeb Blog

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.

Budget is probably the main reason you hesitate to purchase upgraded products for your practice. There might be a piece of furniture, a visual tool, or even patient entertainment product that you've been looking at, but haven't committed to yet. However, what if we said you don't need to spend more than $25 to upgrade your practice?

We want to share inexpensive and impactful products you can buy today to help patient or employee satisfaction. We hope there are a few things on this list that you didn't think of when buying the necessary equipment for day-to-day processes. Happy browsing!

Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every optometric practice owner faces.

Unfortunately, there isn’t always an easy or straightforward solution to these challenges. Owners have to use a mixture of effective management, updated technology, and clever sales strategy to create positive change within their practice.

Knowing your options and gaining advice from your peers can help you test different strategies that can overcome these common challenges in your practice.

Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list of some of the top traits and skills that the most effective technicians possess.

However, there isn't a precise formula for creating the best technician, because someone new in their career or with niche knowledge might be a better fit for your practice's needs than the most broadly experienced candidate.

This list of skills should get you thinking about what you're looking for in a tech and what you should be doing to beef up your skillset for your next job interview.