The Official VisionWeb Blog

Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to care for the ocular health of their community and patients, many practice owners were never taught how to run a business effectively.

While there are business lessons that can be learned in a classroom, many business lessons can only be learned by first hand experience or from a mentor whose guidance can help budding ODs prepare for practice success.

Although many online communities bring ODs and eyecare professionals of varying experiences together, many ODs who need help may not know what questions to ask or what they need help with. That’s why we created this eBook.

Technical project management has become extremely useful for technology companies with teams of developers. However, we've seen applications of common project management techniques can be useful for optical businesses as well.

These methodologies break down projects into tasks, resources, stakeholders, and other pertinent information. They can help manage your staff schedule, workflow, and your patient-facing operations. They can also help you incorporate learnings from failures into your workflow seamlessly. Keep reading to see which methodology might work for your practice below.

We spent some time talking about the best ways to organize your work station in the optical dispensary or ways to apply the Marie Kondo method. When adjusting frames and working with small tools, having an organized work space is important to complete an efficient job.

This time around, we want to talk about organization at your desk - whether it's in the front of house, or your personal office. It's easy for work spaces to get cluttered, but sometimes that clutter can hinder efficiency or result in unpaid claims. Here are a few strategies for assessing your work space and getting a fresh start.

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.