The Official VisionWeb Blog

We stumbled on an ODs on Facebook post where members were sharing their favorite business books that have helped shape their optometric practice and create opportunities for growth and leadership development. Especially if you're already an avid reader, these anecdotal works are helpful to offer perspective and arm you with the tools you need to tackle difficult situations or solve problems you haven't encountered before.

Below is a breakdown of the books your peers are reading for optometric practice growth.

Perseverance and flexibility are qualities that are praised in the medical profession. However, a mark of a good business owner is knowing when it's time to quit. Quitting doesn't imply giving up when times get hard. We think of quitting as an act of compassion, especially when the decision saves your staff and patients from extra expenses or risk.

Today we'll discuss a few scenarios where optometrists must make a tough judgment call, take a new approach, or just cease operations altogether.

We understand that planning out your day or week can be tough when you don't know the timeline for reopening your practice and accepting patients at full capacity. So far in our remote work series, we've given you ideas for updating your tools, implementing telehealth, and building out your marketing personas.

But now we want to help fill your schedule on the days where you aren't sure how best to use your time or your staff's time. We have a few ideas for how you can continue to work on your business without conducting routine eye exams. Keep reading for some inspiration and guidance.

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

Having easy-to-access reporting and analytics on your practice's revenue cycle management activities enables you, or your biller, to have full transparency into how your practice is performing over time. Without these reports, you're unable to make data-driven decisions and see how your practice stacks up against state and national averages. Access to this information is important, but you also need to know how to understand these reports in order to make the most informed decisions.

Let's rewind quick and go over a quick recap about what we mean when we say revenue cycle management.