The Official VisionWeb Blog

As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse side, there are some things about fall you may be dreading, one of those things being the fall slump. As the end of the year approaches, it seems we become unmotivated in various aspects of our lives, including work.

With the back to school rush coming to a halt, and the end of the year being a few months away, you might also be suffering from a fall slump in your sales as well. You don't have to let your practice become a victim of the fall slump; there are some things you can do in your practice to get your books and your staff through the rest of the year.

Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy season. It can also be the best time to look into purchasing new software you've been eyeing or just replacing what's not working for you.

In order to cater to the special growth needs for your practice post-pandemic, we're focusing on what eyecare professionals might be lacking in their existing systems that are necessary to move forward in 2021. These 3 capabilities will give you the unfair advantage your practice deserves.

In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This imbalance is dangerous for the health of the community and there are a few ways ODs can account for it through creating a diverse practice.

Attend any diversity and inclusion seminars and you'll learn about how a workplace thrives through incorporating different perspectives, people of various backgrounds, and thinking beyond the scope of a single group's experience. This is why diversity is important in business and certainly healthcare.

There are a few ways you can create an inclusive and supportive practice. Keep reading to see how.

Although expansion is usually associated with a time of exponential growth, the current safety measures surrounding coronavirus call for something similar. Many optometrists are facing challenges with keeping their staff and patients safe in a small space.

Of course, many patients can be seen via telehealth services, but there are still a handful who need to come into the practice for in-person exams or emergencies. One way to keep them safe is physical expansion of your practice's space while another is through adding an associate OD and splitting the duties.

We'll go over a few methods of practice expansion today for you to think about implementing long-term.

When you've experienced a big setback, it's difficult to figure out where to start to get yourself back on track. For an optometry practice, you'd need to figure out a way to keep profits high, maintain a flow of new patients, retain staff even during uncertainty, and reduce technology expenses.

In fact, those are just a few of the many things you could do to get back on track. Today, we're going to go over these four important ways to rehabilitate after a setback. Attend our webinars this September to take a deeper dive into these topics.