Is It Time for a Transformative Investment in Your Practice?
For many practices, a transformative purchase is something that either turns over large profits or permanently (and positively) influences...
VIDEO INTERVIEW: End of Year Metrics to Measure
Do you have an accurate idea of your performance from this past year? Sometimes the end of year analysis can feel overwhelming, but it's...
A Year End To-do List for Your Eyecare Practice
As another year comes to a close, there are several things you can do to prepare your practice for an even more successful year ahead. For...
5 Things to be Thankful for in Your Eyecare Practice This Year
There is no way to sugar coat it. Sometimes running your own business can be hard, especially when your business is a healthcare practice...
Business Opportunities ODs Can Take Advantage of
Adversity also forces practices to optimize or completely rebuild their workflow. If you’re incorporating remote work, adding a corporate...
5 Things Patients Want the Most From Their Optometrist
Patients trust OD’s with their eye health, therefore it’s understandable just how important it is for the relationship to be a healthy one....
Summer Challenges Faced by Every Eyecare Practice
Summer can be a challenging time for many small businesses. Your staff wants to take a lot of time off, your schedule might not be as full...
How To Gain More Gen Z Patients
If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...
5 Things Great Optometric Practices Refuse to Do
Making big changes in any business doesn't happen overnight. But, in order to keep your practice rolling full steam ahead, it's important...
Should you Start a New Business in Uncertain Times?
Starting a new business is unpredictable, tumultuous, and in these uncertain times, some may even say crazy. However, the idea of “new...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
6 Hidden Costs Of Running An Optometric Practice
Running an optometric practice is expensive. While most practice owners expect that they’ll incur fees for utilities and rent, there are...
New Ebook: Optometry Metrics and Benchmarks Part 2
We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...
Developing a Business Plan for ODs
What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...
3 Lessons ODs Can Learn from Bill Gates
Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...
Organizational Structure of an Optometry Practice
When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking...