Should you Start a New Business in Uncertain Times?
Starting a new business is unpredictable, tumultuous, and in these uncertain times, some may even say crazy. However, the idea of “new...
New Books for ODs' 2021 Reading List
Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived...
6 Hidden Costs Of Running An Optometric Practice
Running an optometric practice is expensive. While most practice owners expect that they’ll incur fees for utilities and rent, there are...
New Ebook: Optometry Metrics and Benchmarks Part 2
We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...
Developing a Business Plan for ODs
What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...
3 Lessons ODs Can Learn from Bill Gates
Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...
Organizational Structure of an Optometry Practice
When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking...
2021 Resolutions for Optometrists
It has become a tradition for us to help ODs create and stick to a few resolutions for the new year that align with the industry changes...
How to Set Attainable Eyecare Practice Goals
Goal setting in your eyecare practice is an integral part of making improvements and tracking your progress over time. How many times have...
Common Ways Your Practice Is Losing Money
When you have been working at your practice for so many years and can't remember the last time you modernized something, you could find...
Eyecare Companies That Got Creative in 2020
Earlier we made a list of eyecare companies that were promoting innovation in our field. Now, we'll highlight some companies that stepped...
Setting Staff and Team Goals in Your Eyecare Practice
Every business should be working towards some type of goal. Goals help motivate your team and help you measure and monitor success on...
Important Business Reports for Eyecare Practice Success
We're no strangers to the power of analytics and reporting here. We talk about the 5 Essential Insurance reports to make sure you're...
How to Avoid the Fall Slump in Your Optical Practice
As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse...
3 Things to Look for in EHR Software Before 2021
Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy...
How Diversity Affects Your Eyecare Practice
In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This...