How a SWOT Analysis Can Help Your Optometry Practice

Posted by Madhu Singh on Tue, Apr 28, 2020 @ 10:04 AM

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

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The Value of Revenue Cycle Management Reports

Posted by Janelle Pauli on Mon, Apr 27, 2020 @ 10:04 AM

Having easy-to-access reporting and analytics on your practice's revenue cycle management activities enables you, or your biller, to have full transparency into how your practice is performing over time. Without these reports, you're unable to make data-driven decisions and see how your practice stacks up against state and national averages. Access to this information is important, but you also need to know how to understand these reports in order to make the most informed decisions.

Let's rewind quick and go over a quick recap about what we mean when we say revenue cycle management.

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What Your Optometric Practice Can Do Now to Prepare for The Future

Posted by Janelle Pauli on Thu, Feb 13, 2020 @ 18:02 PM

Preparing for the future is something that every small business needs to be doing. In reality, it's best to constantly be planning ahead, but with hectic day-to-day schedules that come with owning your own business it's easy for plans to fall off the highway. As we enter the fourth quarter of the year, it's a common time for many business owners and employees to start planning for the future and thinking about what's ahead.

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Your Optometric Practice Got a Bad Review, Now What?

Posted by Jeff Rezabek on Thu, Feb 13, 2020 @ 18:02 PM

Monitoring your online presence means more than keeping an eye on your Yelp reviews. There are dozens of other places where your patients can leave reviews. And it only takes a few bad ones to impact your business. According to one report by Software Advice, 77% of patients use online reviews as their first step in finding a new doctor. With an abundance of negative reviews, you could be sending away potential patients, and ultimately, revenue.

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Summer Challenges Faced by Every Eyecare Practice

Posted by Madhu Singh on Thu, Feb 13, 2020 @ 18:02 PM

Summer can be a challenging time for many small businesses. Your staff wants to take a lot of time off, your schedule might not be as full as you want it to be, keeping the office team motivated is a struggle, and maintaining low overhead costs throughout the office to keep profits high can be difficult. Today, we have 5 summer challenges that you and your team could be facing this year.

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