As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse...
Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy...
In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This...
Although expansion is usually associated with a time of exponential growth, the current safety measures surrounding coronavirus call for...
When you've experienced a big setback, it's difficult to figure out where to start to get yourself back on track. For an optometry...
Throughout September, we'll be broadcasting helpful and free webinars in collaboration with industry experts, partners, and optometrists....
The way you manage patients and finances in your practice is highly specific to the type of patients that you serve. Some patient bases...
Checking in with yourself to make sure your career, team, and practice are on track is important. Maybe something you're doing isn't...
No matter your level of financial background, you usually set a budget for the month, quarter, or year and try to stick to it. However,...
Excellent patient communication in 2020 can build and restore relationships, clearly communicate the procedures and values of your...
As a solo optometric practice owner, you juggle many jobs throughout the day; from CEO, to doctor, to manager, to marketer, to salesperson....
After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's...
Uncertainty is tough on a practice owner. On top of taking swift action to preserve the financial life of your practice, optometrists need...
We stumbled on an ODs on Facebook post where members were sharing their favorite business books that have helped shape their optometric...
Perseverance and flexibility are qualities that are praised in the medical profession. However, a mark of a good business owner is knowing...
We understand that planning out your day or week can be tough when you don't know the timeline for reopening your practice and accepting...