We stumbled on an ODs on Facebook post where members were sharing their favorite business books that have helped shape their optometric practice and create opportunities for growth and leadership development. Especially if you're already an avid reader, these anecdotal works are helpful to offer perspective and arm you with the tools you need to tackle difficult situations or solve problems you haven't encountered before.
Below is a breakdown of the books your peers are reading for optometric practice growth.
Add These Books To Your Reading List For Optometric Practice Growth
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
In this revised edition of the 150,000-copy bestseller, Michael Gerber debunks the myths around starting a business and shows how common assumptions can become a roadblock to running a business.
Pick up a copy of this book to learn the lifecycle of a business, how to apply lessons of franchising to any business, and the distinction between working on versus in your business.
The Goal: A Process of Ongoing Improvement
If you find business books to be boring and hard to get into, then The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox is a book that will change your perception. This book is written in a fast-paced thriller style and introduces the Theory of Constraints (TOC) as Alex Rogo, a plant manager, fights to save his plant and improve performance.
Fish: A Proven Way to Boost Morale and Improve Results
Another business book that is written as a fiction, Fish: A Proven Way to Boost Morale and Improve Results tells the story of a manager who, motivated by Seattle’s fish market, is challenged with transforming an unenthusiastic department into an effective team.
Leaders Eat Last
Leaders Eat Last, by Simon Sinek the bestselling author of Start With Why, offers tips and advice to inspire business owners and managers to create environments in which people work effectively by fostering trust and cooperation in their team.
In optometry, as with any business, you’re going to come up against competitors. As your competition grows, you need to find a strategy to help get people pick your optometric practice through all of the noise of traditional marketing tactics. Purple Cow, by Seth Godin, helps you transform your business to create something memorable and make your practice stand out.
For more optometric practice tips, read interviews with real ODs in 2020 Outlook: Advice from America's Top ODs II.
Originally published: Feb 15, 2018