Did you resolve to read more this year? We did, too. However, it's hard to make time for reading between packed work schedules, family time, and life events. That's why we've chosen books that are short and digestible. Every chapter will leave you with a lesson you could apply that day.
Even if you didn't resolve to read more this year, these books sound so interesting that you'll want to hear what they have to say. We rounded up the books being released in 2020 that can help inform your business strategies, sales messaging, and patient care.
Books to Lead You to Success in 2020
Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker, PhD
We're starting with an easy one. As humans, most of us love to sleep. However, individuals who believe time is money tend to compromise on getting a good night's rest. Many ODs have been recommending this book, especially to colleagues who burn the candle at both ends. How much sleep we actually require to function is highly debated, but Dr. Walker highlights what happens when we don't value our rest.
Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction, by Robin Dreeke and Cameron Stauth
Part of an optician's job is promoting your dispensary's products and understanding the customer's boundaries. Although being an FBI agent may not be similar to sales on the surface, the pattern of human behavior isn't so different. This book can help your entire team hone their sales techniques, get better at picking up on patient cues, and be more people-savvy in general.
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives, by Peter H. Diamandis and Steven Kotler
AI has been on the minds of all healthcare professionals for the past few years. Would AI replace a large chunk of healthcare jobs? This book highlights exactly how AI will affect different industries, as well as the limits of AI. Maybe reading the book can clarify which roles within the eyecare industry can only be filled by humans.
Humanocracy: Creating Organizations as Amazing as the People Inside Them, by Gary Hamel and Michele Zanini
We focus a lot on practice growth in terms of revenue, patient base, scope, and other metrics. However, it's an optometrist's and an office manager's job to make sure that their employees aren't forgotten on the way to economic prosperity. Hamel & Zanini help you make sure that your team's creativity isn't stifled by bureaucracy, chaos, and archaic (subliminal) rankings.
Healthcare Marketing: Strategies for Creating Value in the Patient Experience by Barbara Ross Wooldridge and Kerri M. Camp
A guide to marketing for healthcare is much appreciated, especially because there aren't that many recent guides out there. When it comes to eyecare patients, they don't want to receive marketing materials like they would for consumer good and luxury products. This book helps you showcase the value of your services and goods as it relates to patient satisfaction.
Want an eyecare related book to read? Our resource "5 Year Plan for Optometrists" has all the reading you require and more.
