The Official VisionWeb Blog

In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts now that their practice is reopen. However, most practices are reopening and it's almost certain that competition for both new and existing patients will be high.

There are a few budget-friendly marketing campaigns you can focus on in June and July to make locals aware of your practice's new protocols and strengthen your brand.

We interviewed Zvi Pardes, Head of Content Marketing at EyeCarePro, for his expert advice on the best ways to handle marketing your optometry practice after a financial setback. He provided us responses in the format that boosts engagement the most: videos.

When it comes to accepting Medicare insurance, there are a few steps and processes that every front desk associate and optometrist needs to know. However, it can be tough to remember the various information surrounding reimbursements, signatures, and claims.

We saw that the Medicare Learning Network from the Center for Medicare Services provides a lot of useful PDFs and resources that your staff can refer to when in need. Make sure your staff always has access to these free pages in their bookmarks bar. These are important to follow if you want to reduce errors, returned or denied claims, and frustration for both your staff and patients. We'll highlight a few of the most important links below:

When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership pieces written by leading professors, scientists, creative thinkers, and other professionals renowned in their industries help people learn about a certain topic or skill. They aim to inspire change of behavior or thought process.

Today, there are hundreds of TED Talks in multiple languages that you can access for free online. In this post, we'll highlight 3 talks that seem to be relevant to optometrists and eyecare professionals specifically. We hope you feel empowered and inspired by these and share them with your coworkers.

After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's beneficial for all eyecare professionals to disseminate these ideas across coworkers and the eyecare community to share their advice.

We wanted to hear about how ODs manage their adaptable practice, so we interviewed 4 different optometrists for our ebook, Building an Adaptable Eyecare Practice. 

Dr. Sako discusses how he learned the true importance of OD networking and investing in staff during reopening his practice after shelter-in-place mandates. Below, we're sharing a small excerpt of some of the things we talk about in our latest ebook.

Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals. Not only do media outlets request a professional headshot to accompany interviews or published work, but it's helpful for patients to see photos of you and your staff on your practice's website. Putting a face to a name is crucial for practices with multiple optometrists and avoids and awkwardness when patients do arrive at your practice.

However, hiring a professional photographer to take your photo might not be possible or may be out of your budget. That's why we want to help you work with what you already have to create a great headshot just at home. Keep reading for a step-by-step guide on achieving the perfect optometry headshot.