The Official VisionWeb Blog

Have you ever discussed a medical insurance deductible with a patient and THEIR deductible is YOUR fault? Or has the patient ever been surprised that their co-pay was $45 at the checkout? These are telltale signs that you have an opportunity to educate your patients on how their medical insurance can cover their eye health conditions.

Most patients do not understand their insurance coverage, especially as it relates to medical eye care, and therefore do not use their insurance to its fullest. When you provide medical eye care, the patient is more loyal than the “retail only” patient. In order to build a lasting relationship, patients should know that optometrists are qualified to provide medical eye care. 

Jerry Godwin from OMS shows us how to verify insurance before patients arrive at your practice so that you don't miss out on revenue. We've included his action plan below, but you can read more information on his website.

Currently, most healthcare professionals in the US are required to only perform patient care for emergency cases. However, that doesn't mean there isn't work to be done in your practice.

If you have down-time, it's a good idea to complete the tasks you've either been putting off or don't usually have space for when seeing patients. That's why we're starting a remote work series on the blog to give you ideas for keeping yourself and your staff productive during this uncertain time.

Today we'll go over the various software updates and equipment maintenance steps that are crucial and beneficial for your practice.

Dealing with uncertainty in your practice can be tough for revenue growth and staff motivation. Many external factors can cause uncertainty like political change, government regulation, recessions, and natural disasters. However, your own practice finances, corporate licenses, or HR changes could also create an uncertain atmosphere.

No matter the cause, the way you can tackle unexpected or unfavorable changes and keep up motivation are similar. Whether it's through mindfulness, teamwork, or leaning on others, we know of tried-and-true methods to manage workload and financial stress.

Consumers lead busy lives with many options and value convenience. Due to this, not only do eyecare practices often lose frame sales to online retailers, but they can also lose patients to competing practices. One way you can meet your patient's expectations is to use 2-way texting for communication around appointment reminders, education, and more.

Our friends at EyeCare Prime see how patient chat helps improve patient relationships everyday. Here are their top 6 reasons you need patient chat in your optometry practice.

Most optometrists and office managers can see how the right technology helps make every day easier and more efficient for both the staff and patients alike. However, new software and cutting-edge equipment can come with a hefty price tag. So, how can you know whether it's worth it?

We will leave the decisions that involve improving patient care to expert ODs. However, we want to shed some light on how to weigh the financial benefits of technology in your practice in today's post.