Madhu Singh
Keeping Profit Margins High in Your Eyecare Practice
It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year...
Top Eyecare Blogs of 2021
Every year we'll conduct a round up of our most read articles to keep a pulse on the interests of our audience. However, this time we're...
Virtual or In-Person Vision Expo West 2021
September is our favorite month in the eyecare industry. Practices are still benefiting from the back-to-school rush and we get to meet our...
News: Virtual Vision Test App from Warby Parker & Apple Vision
Rarely do we report on industry news from Warby Parker, but paying attention to your competitors is an important step to take to stay...
New Integration: Uprise and EyeCarePro
Uprise EHR and Practice Management is now integrated with EyeCarePro's marketing and patient communication services. EyeCarePro helps...
Following 2021 Eyewear Consumer Trends
Predicting the future is more difficult now, as we all have come to realize. How has the COVID-19 pandemic affected consumer habits,...
Optometric Sales Metrics to Monitor Everyday
Sometimes, measuring the same metric everyday is the most effective way to track the smallest changes that could impact your revenue...
How Optometrists Can Go On Vacation
Every OD deserves to take a week off to travel, spend time with their family, or just destress and return to work renewed. However, it can...
Business Opportunities ODs Can Take Advantage of
Adversity also forces practices to optimize or completely rebuild their workflow. If you’re incorporating remote work, adding a corporate...
Sales Skills You Need in your Optical Dispensary
As we've covered before, strong sales skills are integral to a practice that focuses on selling products. This especially applies to...
How to Calculate Optometry Patient Buying Power
Usually buying power is used in investment banking circles, but it can definitely apply to purchase decisions in eyecare. Buying power...
Polarized Sunglasses Aren't Just for Summer
As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV-protected...
Hiring & Training Newbie Opticians in Your Practice
Opticians spend almost as much time with patients as the ODs. Hiring a new optician can be nerve-wracking, especially if the candidate is...
Summer Challenges Faced by Every Eyecare Practice
Summer can be a challenging time for many small businesses. Your staff wants to take a lot of time off, your schedule might not be as full...
3 Product Positioning Techniques For Summer
With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...
How to Attract Millennial Staff and Patients to Your Optical Practice
Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...