The Official VisionWeb Blog

Taking stock of what can be improved in your practice should be a common occurrence, but there isn't always time to address and develop long-term solutions. No matter how many members of staff are in your practice, the amount of patient care work that has to be done daily can prevent you from conducting research into better business solutions.

We've been listening to these common problems through online forums, conversations at tradeshows, and interviews, and we wanted to offer a few software features that could be the answer to some of your concerns.

It's been awhile since we've provided you a downloadable infographic to share with your peers and your staff. Here are a few ways that you can address common roadblocks, issues, or obstacles you face in your day-to-day work as an eyecare provider presented as a simple infographic:

We're regularly searching for interesting and insightful ways to get eyecare practices noticed by potential patients and customers. In general, thinking of what to write for your practice's blog, social media accounts, and emails can be daunting when content marketing isn't something you've been trained in. Luckily, that's specifically the type of marketing we do for our own eyecare products and services, so we're well-versed in the methods of soft selling.

However, we aren't the experts in healthcare or any kind of patient care. Only you as an eyecare provider can know what is the best recommendation for your patient base. Therefore, we want to help combine the two places of expertise and give you a few (free!) ideas for content pieces. Let us know in the comments if you end up expanding on any of these.

Combatting and predicting lulls in patient flow into your practice will be more difficult moving forward, so that's why we suggest you have special marketing event ideas ready. Depending on what you're allowed or able to do, these events can bring your patients into your practice or just delight them if they were already showing up for their exam. Some of them can even provide good social media content, something that many ODs have said they struggle with.

We handled the brainstorming for you below with a few event ideas to carry you through until spring. Hopefully you implement these soon or they help you think of ideas more specific to your patient base.

One of the best things that can happen to your eyecare practice is having a staff that patients recognize year after year throughout their life stages.

People talk about how they want to grow old with their families and loved ones, but there are also a lot of benefits to your practice growing old with your staff and patients. In fact, a lot of the rules that apply to other relationships in your life apply to your optometry staff, people you spend at least 40 hours of a week with if not more.

We want to discuss the reasons you'd want to retain your staff and how you might be able to accomplish that today.

It has become a tradition for us to help ODs create and stick to a few resolutions for the new year that align with the industry changes and patient experience. Of course, we've learned from 2020 that the year can be unpredictable, so how do you go about making goals for the year?

With the promise of vaccinations bringing relief and hope to practices, we think it's better to set intentions for the year rather than hard and fast measurable goals. If you're curious to see what we think practices will be focusing on in 2021, please keep reading.