The Official VisionWeb Blog

Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your most pressing questions about money, profit, and billing in your practice. Feel free to submit questions via email or commenting below!

Many ODs hesitate to launch marketing campaigns because they believe them to be expensive. Of course, this is the case if you're thinking about putting on an event, doing a rebrand of your practice, paying for billboards, or creating other tangible advertising.

However, if you're focusing on a segment of your local population, running a limited-time discount, or conducting another short-term campaign for a small practice, expenses can be as low as $100. 

Let's break down the expenses of a marketing campaign to help you know what you can afford for your practice this quarter.

We know that your time is taken up with problem-solving, scheduling, and patient care. However, making sure your practice is growing towards long-term and short-term goals is essential for a thriving, long-lasting business.

We created this hands-on guide to developing a five year plan for your practice that you can't find anywhere else. Keep scrolling to see what free advice and printables you'll get with VisionWeb's 5 Year Plan for ODs.

Throughout the tradeshows of 2019, it's become clear that all optometrists and office managers can find one thing in common: their frustration with billing.

We recently held "Ask Me Anything" sessions at Vision Expo West where our resident billing expert answered any and all money-related questions. We received questions about medical vs vision billing, how to scale profits with multiple payers, managing medicare, and more.

That's why we want to make sure you have access to our free Insurance Revenue Kit for ODs. Not only will it help you understand your billing issues, but it'll also show you how you can end your frustration.

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year of growing pains and had a chance to be established. 

How do you scale profits in a private optometry practice in terms of business development, staff, patient volume, and accepted payers? We did some research and collected the plans of financially successful practices to help guide you to the right track.

Keep reading to see a few of the top pieces of advice we found.

It takes a lot of energy, time, and resources to run your practice. There isn't too much downtime to research recent industry developments and growth predictions. However, knowing these key metrics is useful for planning ahead in your eyecare practice. That's why we did the research for you. 

Based on this report from Essilor University, we're highlighting a few key projections for the optical market and eyecare industry that will be useful to know going into 2020. Keep reading to see what we found and what might be relevant for your business.