Madhu Singh

Resources

Keeping Profit Margins High in Your Eyecare Practice

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year...

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Resources

Top Eyecare Blogs of 2021

Every year we'll conduct a round up of our most read articles to keep a pulse on the interests of our audience. However, this time we're...

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Events and Promotions

Virtual or In-Person Vision Expo West 2021

September is our favorite month in the eyecare industry. Practices are still benefiting from the back-to-school rush and we get to meet our...

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Technology

News: Virtual Vision Test App from Warby Parker & Apple Vision

Rarely do we report on industry news from Warby Parker, but paying attention to your competitors is an important step to take to stay...

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Uprise EHR & PM

New Integration: Uprise and EyeCarePro

Uprise EHR and Practice Management is now integrated with EyeCarePro's marketing and patient communication services. EyeCarePro helps...

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Optical Dispensing

Following 2021 Eyewear Consumer Trends

Predicting the future is more difficult now, as we all have come to realize. How has the COVID-19 pandemic affected consumer habits,...

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Optical Dispensing

Optometric Sales Metrics to Monitor Everyday

Sometimes, measuring the same metric everyday is the most effective way to track the smallest changes that could impact your revenue...

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Tips & Tools

How Optometrists Can Go On Vacation

Every OD deserves to take a week off to travel, spend time with their family, or just destress and return to work renewed. However, it can...

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Business Management

Business Opportunities ODs Can Take Advantage of

Adversity also forces practices to optimize or completely rebuild their workflow. If you’re incorporating remote work, adding a corporate...

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Optical Dispensing, Staff Management

Sales Skills You Need in your Optical Dispensary

As we've covered before, strong sales skills are integral to a practice that focuses on selling products. This especially applies to...

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Optical Dispensing

How to Calculate Optometry Patient Buying Power

Usually buying power is used in investment banking circles, but it can definitely apply to purchase decisions in eyecare. Buying power...

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Optical Dispensing

Polarized Sunglasses Aren't Just for Summer

As we reach peak temperatures this summer, patients may be inquiring about polarized sunwear, transition lenses, and tinted or UV-protected...

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Practice Management

Hiring & Training Newbie Opticians in Your Practice

Opticians spend almost as much time with patients as the ODs. Hiring a new optician can be nerve-wracking, especially if the candidate is...

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Business Management

Summer Challenges Faced by Every Eyecare Practice

Summer can be a challenging time for many small businesses. Your staff wants to take a lot of time off, your schedule might not be as full...

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Optical Dispensing

3 Product Positioning Techniques For Summer

With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...

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Marketing and Social Media

How to Attract Millennial Staff and Patients to Your Optical Practice

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and...

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