Madhu Singh

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...

A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the...

There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...

We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...

Patient’s are responsible for an ever-increasing portion of the charges that are billed to their health insurance. In fact, according to...

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...

We don't often brag about our products and services on this blog, but I think it's appropriate every once in awhile. In the past few...

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...

Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...

Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...

When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking...

Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff...

Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...

Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...

Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google...